Allison Wier Email & Phone Number

Wilmington, DE

Director of Event Sales for The Queen, Wilma's, DE.CO & Makers Alley

The Queen, Wilmington, Delaware

• Historic theater and 6,000 square foot of event space with capacity for 1500 guests
• Transitioned venue to meet Live Nation’s standard operating procedures
• Maintained existing client relationships and utilized Live Nation’s influential marketing arm to attract new business
• Negotiated contracts and produced events for high profile clients including Barclay Bank, Capital One, JP Morgan Chase, Chase Bank, AAA
• Implemented sales program that included weekly in-person sales calls, concert ticket delivery, seasonal gifts, “lunch and learn” and happy hour events targeting banks, law firms and local associations
• Increased wedding business by more than 50% from 13 per year in 2019 to 27 contracted wedding events in 2020

Wilmington, Delaware And Philadelphia

• Independent music venues and event spaces with capacity for 1500 guestsDirector of Private Events
• Responsible for business development and event management for two venues: World Cafe Live at The Queen & World Cafe Live Philadelphia
• Create and maintain an annual sales forecast and budget for each venue
• Develop annual marketing budget and execution strategy to increase sales
• Manage client database with extensive prospecting for new clients while maintaining relationships with existing clients for repeat business
• Coordinate with outside vendors including production companies, decorators, photographers and florists for seamless event integration

Wilmington, Delaware, United States

• Riverfront Development CorporationA state funded organization focused on creating economic vitality along the Brandywine and Christina RiversDirector of Marketing and Business Development
• Develop, coordinate and implement marketing and sales strategies designed to increase existing business and capture new opportunities for the Chase Center on the Riverfront
• Promote all aspects of sales and marketing under market segments
• Maintain a continuous program to research and pursue new business
• Act as liaison with the Chase Center on the Riverfront catering management and Westin Wilmington sales staff
• Work with the Greater Wilmington Convention and Visitors Bureau to secure meetings and conventions at the Chase Center on the Riverfront

Philadelphia, Pennsylvania, United States

• 98 guestrooms / 10,000 square foot function space/ (AAA Five Diamond/Mobil Four Star)
• Contracted over $1 million in food and beverage sales per year
• Consistently met and exceeded goals
• Responsible for entire event production, including initial customer contract, menu creation, site inspections, tastings, floor plans, on-site event management, invoicing and follow-up
• Solicited and secured new business for both social and corporate markets
• Monitored, reduced and controlled food costs

The Westin Philadelphia

• 294 guestrooms/ 17,000 square foot function spaceCatering Sales Manager
• Achieved Starwood’s top honor as company-wide Catering Sales Person of the Year in 2003
• Booked, contracted & performed as contact for all events with 100-300 attendees
• Promoted banquet facilities through in-house events including dinner galas and wedding shows
• Assisted banquet captain in management of function rooms
• Conducted daily menu meetings with culinary team reviewing forthcoming events

Bachelor Of Science, Journalism/History

Education record