Allison Crisafulli Email & Phone Number

Charlotte, North Carolina, Us

Charlotte, North Carolina, Us

• Serve as head of marketing for the firm’s largest division, developing marketing strategies to support business goals.• Lead a team of high-performing marketing professionals focused on supporting Amwins’ Brokerage division and thought leadership efforts. Regularly collaborate with internal resources, freelancers, and agency partners. • Partner with business leaders and executives to understand our Property & Casualty product and service offerings to develop go to market strategies and messaging that effectively articulates the value and market differentiators.• Lead marketing efforts for website, digital, content, email, internal and external communication, sales support, digital advertising, event sponsorships, public relations, brand management, and social media.• Develop B2B campaign strategy and multi-channel digital tactics to support the launch and lead generation for new products.• Evaluate campaign performance and effectiveness utilizing various data reporting tools such as Google Analytics. Optimize on an on-going basis and consult with business leaders on results. • Serve as editor for the firm’s monthly digital newsletter, which is distributed to more than 60,000 clients. As the main component of the firm’s content and thought leadership strategy, this newsletter shares original articles that educate our clients on emerging insurance issues and positions Amwins as a trusted partner with expertise and industry-leading solutions.• Oversee digital advertising media buy focused on supporting thought leadership and lead generation.• Develop and deliver targeted email marketing campaigns by segmenting our customer audience based on profile and submission behavior using the firm’s in-house CRM.• Lead various website and digital projects, collaborating with business leaders and cross-functional corporate departments.

Charlotte, North Carolina, Us

• Served as liaison to more than 400 sales teams for marketing and communication needs.• Key project stakeholder in firm-wide rebrand, including developing a new logo, verbal identity, visual identity, and website.• Developed scalable digital and traditional marketing tools and collateral used by sales teams across the country.• Collaborated with subject matter experts to turn complex and technical topics into articles and other collateral that were easy for our audience to understand.• Wrote content for articles, webpages, social media posts, sales collateral, infographics, videos, email marketing campaigns, presentations, advertisements, and internal communications to support marketing campaigns and sales strategies.• Led creative development for various marketing materials and special projects, collaborating regularly with in-house graphic designers and agency partners.• Created custom marketing collateral and advertisements used at industry conferences, trade shows and event sponsorships. • Supervised and provided professional development for direct report as well as provided direction and training to additional members of the marketing team.• Assisted in creating and tracking the annual corporate marketing budget.

Charlotte, North Carolina, Us

• Designed and delivered targeted email marketing campaigns in support of the firm’s underwriting programs as well as automated lead nurture and re-engagement campaigns.• Member of core project team responsible for redesigning and enhancing the firm’s corporate website.• Built out content and provided on-site support for an event mobile app used during Amwins’ annual Sales & Leadership Conference. Content included an attendee list, speaker profiles, personalized agenda for each attendee (550+), push notifications, contests, and training videos. The conference app was downloaded and used by 98% of attendees.• Managed corporate social media accounts. Under my direction, the number of followers increased by the following amounts during a five-year period: Facebook: 311%, Twitter: 210%, LinkedIn: 452%.• Analyzed social media program results and conducted competitive analysis which was compiled into a quarterly report.• Wrote scripts and designed graphics for instructional and educational videos used to support corporate initiatives.

Charlotte, North Carolina, Us

• Provided consultation and tactical support for sales staff, including email marketing, collateral, presentations, and RFPs.• Maintained content on the firm’s website and intranet using the SharePoint content management system.• Designed graphics for email marketing campaigns, sponsorship advertisements, event invitations, and other marketing collateral to support sales efforts and corporate initiatives using the Adobe Creative Suite.• Managed the creation of the firm’s monthly digital employee newsletter, which regularly exceeded 18 pages, including soliciting contributions, copy editing, designing the layout, coordinating approvals, and ensuring all deadlines were met.• Key member of marketing rebrand project. Responsibilities included managing the conversion of 385 sell sheets to a new template.• Planned and coordinated multiple volunteer opportunities with local non-profit organizations for 200+ employees in the Charlotte office as part of the organization’s annual Day of Service campaign. Also developed and executed a communication plan for the campaign which rallied more than 2,300 employees in nearly 100 offices worldwide to participate in service projects in their local communities. • Logistically coordinated the research, purchase, organization, delivery and distribution of 659 pairs of Nike running shoes for organization's annual Sales & Leadership Conference.

Greensboro, North Carolina, Us

• Collaborated with Marketing Managers on various print and digital design projects• Coordinated the production of marketing materials with the Visual Communications Team, vendors and freelance designers.• Tracked projects and ensured deadlines were met using Basecamp project management tool.

Wilmington, Nc, Us

• Designed print and digital advertisements for local businesses that were featured in the UNCW newspaper, The Seahawk• Worked with sales team to meet deadlines

• Created advertisements and invitations for the program• Promoted the program through social media and print ad campaign• Recruited student participants• Coordinated kickoff luncheon, social and information session

• Developed and distributed press releases, pitches and PSAs to local media outlets• Secured media placements in Lumina News, Encore, Wilma, WECT Online, Teal TV and Z107.5• Acquired sponsorships and donations• Raised more than $5,000 for the New Hanover Regional Medical Center Foundation's Pink Ribbon Project- Designed event logo, T-shirt, and poster

• Served as exhibitor and attendee liaison• Composed article that was featured in the trade show program• Updated and maintained website content• Created website pages using basic HTML code• Researched potential exhibitors and attendees• Designed promotional flyers for exhibitors• Managed Facebook and Twitter accounts, including weekly updates and increasing followers• Coordinated multiple direct and email mailings

• Composed press releases and media pitches• Secured six media placements in outlets such as Greater Wilmington Business Journal and Star News • Created marketing materials including sponsorship booklet and Constant Contact emails• Wrote article that was featured in Parade of Homes Plan Book• Researched and maintained media list• Designed PowerPoint presentations for the organization's events

• Supported development of ad campaign for new local business• Wrote copy and took photos for an attorney’s website• Designed marketing materials for House of Representatives candidate• Created and maintained volunteer mailing lists