Allison Crumback Email & Phone Number

Rockford, Michigan, United States

• Merges existing lifestyle line into four product franchises through outsole and sku consolidation
• Writes product briefs for seasons 18 months out in collaboration with product development and marketing teams
• Uses competitive data, trend, and innovative ideas to create a comprehensive assortment planning strategy for product line
• Presents line concepts, product and strategic vision to management, distributors, and peers at a wide range of formal and informal meetings

Rockford, Michigan, United States

• Managed and owned visual global line list for lifestyle side of the business
• Supported product development team by entering seasonal briefs, product carryovers, addbacks, and drops in product line management database
• Assisted in research for competitive analysis and seasonal strategy presentations
• Provided additional in-season support relating to add back request processing, running monthly product operation detail reports, and updating brand B2B website and catalog
• Oversaw brand-wide milestone meeting calendar and Product Management department calendar and all meeting templates/communication pertaining to both

Comstock Park, Michigan

• Assisted in merchandising direction and functions related to all key account sales projects
• Supported sales team to determine strategy then maximize sales opportunities through effective management of merchandising related projects
• Aided in the development and execution of any presentation initiatives as directed by sales team and director of merchandising
• Responsible for complete follow through and timely implementation on art packages, presentation initiatives, sample orders, and sample shipments

• Assisted Visual Market Manager in execution of new store openings in Great Lakes District and training new store staff through product pillars
• Translated HQ-driven style guide to fit store architecture and created shop flow for the space
• Trained new store team in standard operating procedures, mannequin styling, and visual merchandising presentation and standards
• Enrolled new store team in shipment receiving best practices and held them accountable to task completion deadlines

Grand Rapids, MI

• Mapped, planned, and executed monthly floor sets in a timely manner in partnership with my visual merchandising team
• Ensured all brand concepts were translated throughout the store and resolved store specific merchandising opportunities based on store architecture, inventory levels, and business trends
• Oversaw all merchandising operations, including back-of-house processes, such as replenishment, shipment receiving and processing, back stocking, and markdowns
• Educated store team on standards, presentation, and merchandise handling
• Coached and developed associates by providing them with direction, feedback, and tools to support their professional growth

Greater Grand Rapids, Michigan Area

• Partnered with my Store Manager and Assistant Store Managers to powerfully lead and manage our team on the sales floor through the lens of exceptional guest and educator experience
• Developed the team through the day-to-day operations of the store and the principles from the Practice of Leadership
• Connected authentically with community and nourished connections through technical product education, my vision and goals, and attending studio classes and events
• Promoted product sell-through by guiding visual merchandising team weekly
• Innovated and executed weekly outlet consolidations, product markdowns, and store supply orders
• Cultivated quarterly inventory counts and vision and goals sessions for seasonal hires and ambassadors

Greater Grand Rapids, Michigan Area

• Administered all visual installations and cultivated the store’s aesthetic
• Implemented directives for store planogram, jewelry fixtures, mannequins, and weekly web feature
• Mentored staff on merchandising standards and performed daily merchandising walkthroughs with manager on duty
• Restocked product daily based on sell-through and trend forecasts
• Translated spatial awareness through creativity and analytics

Greater New York City Area

• Presented line to buyers and supported them in creating assortment
• Facilitated week-long sample sale and supported administrative tasks
• Assisted with showroom maintenance and the men’s Spring ’14 photo shoot
• Sought prospective clients
• Finalized line sheets and prepared for trade shows, including Project NYC
• Advised sales team with merchandising the Spring ’14 collection

Dallas/Fort Worth Area

• Oversaw daily operational tasks of the business
• Fulfilled visual merchandise floor plans and corporate-designed updates
• Processed weekly shipments, replenishment, and consolidations
• Excelled in customer service generating more than 45% of our weekly sales
• Contributed to store openings for Northpark Center and Galleria locations

Bachelor Of Science (B.S.), Merchandising, 3.7 Gpa

• 2nd Place Runner-up in Target Corporation Case Study for Advanced Merchandising Applications • Wrote freelance article for.

Major In Magazine Journalism & Minor In Fashion Retail Management, 3.86 Gpa; Freshman Year Only