Allison Walls Email & Phone Number

El Segundo, CA, US

• Manage the strategic go-to market launch of 150+ consumer electronics products, while working cross-functionally with digital marketing, product, content and design teams, resulting successful product sell-through.
• Contribute to a more responsive and market-driven organization resulting in $70M in product category income year over year.
• Leverage analytic, audience-driven multi-channel response attribution to optimize global marketing activities.
• Train and onboard new marketing managers to ensure seamless and streamline onboarding process, resulting in high performance and efficiencies. This includes creating training materials on company processes.

• Manage campaigns from proposal to post-campaign report, including deep-dive into market research, preparation of marketing brief, executing paid media across Facebook, Instagram, and Google, designing email campaigns.
• Oversees a small team of creative contractors, including content creators, photographers, videographers, models, and assistants and ensures projects deadlines are met
• Actively researches new competitors, digital platforms, best practices, and new influencers/thought leaders to stay abreast in the digital media
• Owned the customer journey from acquisition to purchase by creating an omnichannel shopping experience and launching synchronized paid and organic media campaigns through social and email and allowed for easy in-store.
• Examined company's fulfillment and made operational recommendations to leadership which slashed fulfillment time by 95% and resolved over 80% of negative customer experiences after implementing a customer-first work.
• Served as the main point of contact for marketing and reduced customer acquisition costs by analyzing direct customer feedback on social platforms, in-app metrics - including purchase history, marketing opt-in, and.

Los Angeles, CA, US

• Responsible for ideation and content management behind promotion for films on streaming services (podcast, YouTube TrueView, Facebook/Instagram).
• Coordinated campaign execution within internal and external teams and deliver campaign reporting and metric insights for live and closed branded programs, including ad serving, third party discrepancies, and pacing.
• Provided ad spend, targeting recommendations, and keyword optimization to execute high-impact paid media campaigns activating brands across consumer touch points, while remaining in close communication with external.

US

• Sales manager who contributed to revenue growth by finding advertising solutions for brand partners across Blavity’s ecosystem, which include digital sites, custom videos, and event activations.
• Managed multiple CPG accounts and built rapport with new clients, scheduled and executed virtual and face to face meetings with potential and existing clients to build robust and meaningful client relationships.
• First point of contact for new business, shares business products and services, responded to RFPs and provided campaign recommendations to maximize budget and expand campaign reach.

Burbank, California, US

• Designed a customer care program that understood the voice of the customer and used it drive product rebranding and UX improvements within the Disney digital apps which increased customer satisfaction by 27%, drove app.
• Advised cross-functional teams, such as Marketing, Product, Engineering, and Content teams on customer-facing issues and presented consumer insights to resolve customer friction and make product recommendations to.
• Supervised the operations and management of WATCH Disney/ABC/Freeform technical customer care team of 15+ managers, team leaders, and agents according to the standard of MAGIC Customer Care. This included the.
• Simultaneously managed projects for WATCH Disney/ABC/ Freeform customer care team during time sensitive app releases and project launches, while ensuring project milestones were met and deliverables are completed on.
• Exhibited strong relationship management skills through effective communication and successfully collaborating with internal DATG teams, such as Marketing, Analytics, and legal teams, by creating and presenting reports.

Omaha, NE, US

• Clients: Disney Channels (WATCH Disney Channels); Prescription SolutionsWATCH Disney Channels
• Served as a senior agent to offer lead fellow agents with complex troubleshooting, while providing superior customer service in educating and helping end-customers to troubleshoot technical issues experienced while.
• Led Prescription Solutions’ team in providing customer support with order placement, tracking order progress and educating customers about changes and program developments, such as policy changes and branding.

Charlotte, North Carolina, US

• Led the store’s team to effectively market items within store through strategic placement of new merchandise that contributed to the success of reaching sales goals and increasing yearly profit by 5.3%.
• Ensured a positive relationship with customers to increase personal clientele to be used to promote Belk rewards and benefits, promote upcoming events and social gatherings for exclusive customers.

Bentonville, Arkansas, US

• Provided leadership and assistance to fellow customer care associates by encouraging the development of customer relationships, determining first contact resolutions, and assisting with the development of better.
• Served as primary point of contact for customer concerns regarding in-store and online advertisements and social events. and tracked customer issues through organized and detailed documentation in customer history.
• Collaborated with team to support the need to identify causes of common problems and proper solutions for store and Walmart.com merchandise and operations issues by documenting customer and associate concerns and.

San Francisco, California, US

• Increased store sales by an average of 6% resulting in an additional $69K in sales revenue by partnering with leadership and sale associates to provide excellent customer service, upselling items based on customer's.
• Led Regional Sales Meetings in which I provided current sales trends while outlining store goals and objectives for increasing store traffic while focusing on innovative ways to increase overall profitability.
• Managed merchandising team of 6 with the implementation of new sales strategies to market merchandise throughout the sales floor that resulted in better overall store presence and increased customer shopper experience.