Allison Watkins Email & Phone Number

Austin, Texas Metropolitan Area

As the Chief Operating Officer at Giant Noise, I help shape our strategic vision for growth, operational excellence and fiscal sustainability. Collaborating with the Executive Leadership Team, I implement initiatives, strategies and programs to achieve our organizational goals related to PR and digital storytelling. In collaboration with the CEO and CFO, I ensure effective financial planning, operational efficiency, and the successful implementation of growth strategies. Drawing on my expertise in PR and marketing operations, I steer departmental success, elevate client satisfaction, and enhance team performance all while offering guidance, leadership and support to department leaders.

Austin, Texas, United States

- Collaborate closely with clients to develop personalized marketing strategies that align with their growth goals.- Lead a team of business, marketing, and tech experts in providing tailored growth consulting, marketing, and technology solutions to meet the unique needs of each client.- Work collaboratively with clients to ensure that their vision aligns with the expertise and capabilities of Kale Ventures to identify the best opportunities for success.- Successfully achieve growth goals for clients by leveraging the team's skills in marketing and technology.- Demonstrate excellent leadership skills in guiding and motivating team members to achieve their goals and exceed client expectations.

Austin, Tx

- Crafted and implemented a strategic vision for this top-tier green space nonprofit with an annual budget of $9.5 million, focusing on delivering impactful outcomes and fostering sustainable growth, in close collaboration with the CEO.- Oversaw the execution of multiple strategic plans, working closely with the leadership team and board of directors to ensure successful implementation and alignment.- Spearheaded the creation and development of the organization's communications function, partnering with a strategic public relations firm to garner more than 101 million media impressions valued at more than $3 million every year for the past four years.- Managed the organization's marketing, communications, and fundraising departments, leading the development and execution of strategic initiatives for each department, with a strong emphasis on sustained growth.- Represented the organization as a spokesperson in the media, ensuring that the organization's vision and values were well-articulated and widely understood.- Led the marketing, communications, and on-site activation plan to promote a key foundation partnership with the Austin City Limits Music Festival, resulting in critical media coverage of the festival's charitable giveback of $50 million over 16 years.

Austin, Tx

- Conducted a thorough analysis and evaluation of the organization's brand identity, performance, and strategy. Based on findings, provided valuable recommendations for updates to brand research, messaging, the visual identity of both the brand and sub-brands, as well as social media and content strategy.- Advised the Executive Director of Marketing Communications and provided guidance and coaching to the Marketing Communications team to implement creative marketing solutions that aligned with organizational goals.

Austin, Tx

- Made a significant impact on the organization by leading a successful culture change initiative.- Worked closely with executive management to leverage my expertise in vision and strategic planning to provide stability during a major restructuring effort.- Optimized relationships with key stakeholders, fostering an atmosphere of optimism that helped to retain a productive working environment during a transition period, while reinforcing shared values and strong brand identity.- Instrumental in the overall success of the organization-wide culture change effort.

Austin, Tx

Enhanced public profile and led rebranding strategy that safeguarded income flow while offering free services to cancer patients and survivors. Led creation and execution of LIVESTRONG’s first global social innovation challenge that generated 5 million media impressions and raised global awareness.

Austin, Tx

Oversaw a portfolio of 10 corporate and licensing partnerships valued at $18M in revenue, and developed dynamic brand strategies that contributed to LIVESTRONG’s $48M in revenue.

Austin, Tx

Pioneered corporate relationship management program resulting in over $100M in revenue and drove global launch of Nike LIVESTRONG Collection. Served as LIVESTRONG lead on Nike Chalkbot campaign (winner of Cannes Lion Cyber Grand Prix) and Nike STAGES art project, raising $3M+.

Austin, Tx

Led Marketing and Communications strategy and team to expand LIVESTRONG’s Ride for the Roses event across major cities in the US, attracting 30,000 participants and raising more than $20M.

Austin, Tx

Developed and implemented strategic marketing plans that generated $5.6M in 2005, $7.8M in 2006 and $10M in 2007 for the organization's annual Ride for the Roses fundraising event.

Master Of Arts (M.A.), Advertising

Bachelor Of Arts (B.A.), English Professional Writing