Allison Dawson Email & Phone Number

While on a career break, I started a few local businesses fueled by my passion of food. I am currently the operating owner of a meal prep business and a micro-bakery, which specializes in gluten-free desserts.

San Mateo, California, US

• Applied systems thinking to address operational inefficiencies, integrating project management tools, optimizing listings and improving customer engagement to support a $9M revenue increase for a single sales channel.
• Collaborated with Operations, Customer Experience and Product on the rollout of a new customer relationship management processes, improving accessibility and satisfaction supporting $20M in revenue.
• Directed the successful implementation of NetSuite ERP, centralizing accounting and inventory management, ensuring seamless integration and user training.
• Increased fulfillment speeds 4X and converted air freight to ocean freight, saving 80% on freight costs.

San Mateo, CA, US

Product roadmap owner, managing a cross-functional team, leading development to beta to MVP, conducting user testing/research and hiring.

Toronto, Ontario, CA

• Ritual.co is a digital platform used to drive incremental revenue for surrounding retailers by digitizing local commerce.
• Remotely led the onboarding process for SMB partners joining the platform and managed strategic accounts for 11 markets during hyper-growth phase
• Exceeded sales targets for all SMB accounts
• Grew email conversion 3X by establishing experimentation and documentation processes for the Onboarding Pod to scale outreach efforts
• Established best practices for marketing and marketplace churn resulting in saving several strategic accounts
• Led a cross-functional initiative for the web program management team to scale outreach and implementation efforts

Toronto, Ontario, CA

• Launched two markets and managed a cross-functional team
• Gathered partner feedback on beta features for the Product team
• Reached 110% of sales program coverage targets for newly launched markets
• Created and led a scalable data collection project for the top 3 West Coast markets resulting in time and cost efficiencies
• Implemented an operations improvement plan which improved city-wide feedback
• Managed a direct report and several teams of contractors for on-going projects

Beta Networking Tool (side project)A networking app to help users create meaningful, in-person connections- Assembled and led a cross-functional team of three (UX/UI, front-end dev, back-end dev) to build alpha- Conducted competitive analysis, user surveys and in-person interviews- Owned the product roadmap- Recruited new team members

London, London, GB

• Over 60+ projects and clients serving as a Project Manager and Project Planner:
• Developed the landside transportation operations program for the Mexico City Airport
• Developed alternatives to convert an unused industrial railroad into a bike path: Facebook Dumbarton Corridor Study
• Advised tech giants to plan for their future growth in Silicon Valley
• Evaluated and drafted an ADA-compliant disabled transportation program for Stanford University serving over 4,000 annual rides
• Managed and drafted a study for a new ferry service for underserved communities and an investment of $20 million for the SF Water Emergency Transportation Authority

Walnut Creek, CA, US

- Secured $1.15M public entitlement funds for housing and other programs to support 12,500 low-income residents, and 75 service providers- Secured a competitive $657K grant to fund the North Downtown Specific Plan, impacting over 60 small businesses and resulting in hiring two full-time staff- Worked my way from temp employee to Assistant to the City Clerk.

US

Philadelphia, PA, US

Analyzed mortgage industry trends within emerging marketsAssisted Prof. Marja Hoek-Smit with research projects for HOFINET

San Diego, California, US

Spring Branch, Texas, US

Master In City Planning

Software Product Management Certification

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