- Delivered double-digit growth for all events in FY24 (July-June), including four record-breaking events, showcasing a proven ability to drive successful, motivational, and impactful campaigns.- Successfully increased overall registration revenue in FY24 by more than 15%, reflecting strategic initiatives and pricing strategies that significantly contributed to the organization’s financial success.- Improved event retention rates in 2023, demonstrating an effective strategy for enhancing participant engagement, experience, and satisfaction.- Elevated unique media mentions for the organization’s marquee event, strategically focusing on higher quality hits, resulting in a 1,000%+ increase in reach and a 1,000%+ surge in ad value equivalency.- Achieved significant growth in social media following within two years by implementing an enhanced content strategy and SEO approach; focused on optimizing content quality, impressions, comments, reach, and saves.- Achieved substantial growth in email subscriber lists, reflecting successful audience engagement and top-of-funnel strategies.- Led the successful rebranding of the organization’s voice and visual components, along with key branding initiatives, including influencer marketing programs, podcasts, loyalty programs, and more, effectively reshaping the organization’s brand identity.- Established and led the creation of a dedicated Data Analytics and Strategy department, enhancing the organization’s understanding of participants and market trends, resulting in more informed and effective campaign strategies.- Implemented artificial intelligence practices across marketing and communications teams, optimizing productivity in content creation, data analysis, and design processes.

- Advised senior leadership on communications strategies, best practices, and brand voice, creating a cohesive and impactful organizational communication approach.- Fostered strong partnerships with the president, senior leadership team, and segment leaders, playing a key role in developing and executing complex and integrated communications plans which targeted both internal and external audiences, ensuring a consistent and effective messaging strategy.- Successfully strategized, developed, and executed communications plans for organizational change management initiatives spanning over a year; played a pivotal role in ensuring effective communication during periods of significant organizational transformation.

- Simultaneously managed multiple cross-functional projects and teams focused on implementing operational change management initiatives; this included targeting both employees and the company's independent contractor workforce, showcasing strong multitasking and project management skills.- Collaborated with executive and senior leadership to develop and execute successful strategic plans aimed at effectively communicating company priorities and changes to all employees and independent contractors.- Engaged with various business areas, ranging from associates to C-suite executives, to establish mission, key deliverables, and timelines for projects; provided timely and transparent communications and updates to project sponsors, ensuring alignment with organizational goals.- Proactively addressed issues throughout project cycles and escalated when necessary; demonstrated persuasive skills in gaining support from employees and the independent contractor workforce for company programs and contract changes, and acted as a mediator between stakeholders when conflicts arose.- Developed tools to support best project management practices, contributing to the enhancement of overall project efficiency and success.

- Managed a major sponsor partnership with the Pittsburgh Marathon, orchestrating communication efforts with external and internal audiences. Successfully drove employee interest and participation at a national level, resulting in the highest-ever employee participation with an increase of more than 10%.- Served as the company spokesperson for both promotional and crisis events, showcasing versatility in communication across on-camera, radio, and print media.- Planned, developed, and distributed internal and external communications on behalf of senior executives. Ensured individual voices were considered and communicated clearly to various stakeholders.- Developed comprehensive company- and enterprise-level crisis communications plans, introducing a new process for crisis reporting and response. This proactive approach enhanced the organization's readiness to address and manage crisis situations effectively.- Proactively pitched stories about the company's independent contractor model and its employees to media outlets nationwide. Successfully worked with and managed third-party agencies and vendors to amplify the company's narrative.- Planned and managed groundbreaking and ribbon-cutting events for new distribution facilities. Demonstrated event planning expertise in executing successful and impactful events.

- Planned, developed, and executed all communications plans supporting the company’s independent contractor models targeting headquarter and field employees and independent contractor workforce - Provided communications support for multiple departments – including human resources, contractor relations, model coordination, engineering, new services, strategic projects, etc. – targeting internal and external audiences, to increase employee and contractor understanding of and engagement with company programs and changes

- Provided on-site communications support for a confidential Fortune 100 client, successfully managing two large-scale client initiatives and working directly with client representatives- Counseled client communications department on planning, coordinating, and implementing company programs to ensure all were strategically on target with business objectives