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Manufacturers waste time and money on marketing that doesn't grow sales.Let's retrofit your marketing system to make sales easier and more profitable.𝐁𝐞𝐜𝐚𝐮𝐬𝐞 𝐲𝐨𝐮'𝐫𝐞 𝐧𝐨𝐭 𝐨𝐧𝐥𝐲 𝐬𝐞𝐞𝐧 𝐚𝐧𝐝 𝐡𝐞𝐚𝐫𝐝, 𝐲𝐨𝐮'𝐫𝐞 𝐟𝐞𝐥𝐭! ❤️ (yes, B2B businesses can market with heart)And, by helping you, we strengthen the heart and soul of manufacturing for generations, building legacy brands that stay relevant and profitable. ✔️ Marketing exists to support sales ✔️ Sales exists to support customers ✔️ Customers are the people who make all this possible How they research, communicate and purchase is changing. How we retrofit our systems and adapt will determine our success.👉🏼👉🏼 DM me and let's have a conversation. GUARANTEED to be fat-free, yet filling.𝐁𝐎𝐓𝐓𝐎𝐌𝐋𝐈𝐍𝐄: 𝐲𝐨𝐮 𝐝𝐨𝐧'𝐭 𝐡𝐚𝐯𝐞 𝐭𝐢𝐦𝐞 𝐨𝐫 𝐦𝐨𝐧𝐞𝐲 𝐭𝐨 𝐰𝐚𝐬𝐭𝐞!🎧 And, if you just need a fast fix every week, subscribe to the Manufacturing Masters Podcast. Courageous conversations with manufacturers and manufacturing experts. 💥* * * * * * * *[ The slightly longer and more personal back-story ]What began as endless hours creating with Spiro-graph on my grandmother's living room floor, morphed into a career in graphic design and marketing. (and a lifelong affinity for colored pens and problem-solving) The ability to create something from nothing that changes minds, habits, and outcomes has always intrigued me. It isn’t surprising then that this is the story of every manufacturing client I work with. I grew up a child of manufacturing in Anderson, Indiana. The town's growth and families' dinner tables were affected by the success or failure of General Motors. Traffic lights were set to align with shift changes to avoid “traffic” congestion. (living in California, this now makes me chuckle)I decided that working for someone else wasn’t hard enough and I started my own agency in 1994. Felt was built on the premise that successful brands aren’t just seen and heard, they're felt on a deeper, more emotional level. (how 90% of decisions are made) I lead a devoted and talented team (six degrees of Midwest roots) that believe wholeheartedly in keeping manufacturing alive, relevant, and profitable. Bared out, not only by the numbers and brands we’ve worked with but by the strong relationships we’ve built. True blue!Fueled by Starbucks, my team and I never settle for lukewarm and admittedly geek out over gears, tools, wood, and really nice pens.Let's strike up a conversation. Email me allison@feltmarketing.com
Manufacturing Masters
View- Website:
- manufacturing-masters.com
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- 9
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Podcast HostManufacturing MastersOrange, Ca, Us
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Founder/TrailblazerFelt Marketing For Manufacturers Sep 1994 - PresentCosta Mesa, Ca, UsThe Marketing Retrofit™ company empowering manufacturers to get to the heart of their ideal customer and make sales easier.On a mission to strengthen the heart and soul of manufacturing for generations. Understanding our customers and their audience, helping them make the best decisions by framing things on their terms, not ours. Marketing with empathy to better feel for and connect with customers.Improving in-house marketing systems to speak to the new B2B and B2C buyer. Whether in a state of Acquisition, Modernization, or Transition, augmenting the 4 key sub-systems with emotional impact makes sales easier.Brand >> SPECIALTY vs. COMMODITY(Who Customers Think You Are) ✔Make it easier to know you.Marketing Strategy >> PLANNED vs. HAPHAZARD(How, Where and When You Interact)✔ Make it easier to find you.Content >> ENGAGED vs. IGNORED(What You Say, How You Sound)✔ Make it easier to choose you.Amplifiers >> CONVERTING vs. INTERRUPTING(How You Connect Pre and Post-Sale)✔ Make it easier to buy from you.You're either making things buyers want or making buyers want things. Only one is easy.Let's develop a scalable, connected marketing system that supports your team and makes sales easier. -
Podcast HostManufacturing Masters Jun 2023 - PresentPrince Edward Island, CaTune in weekly for courageous conversations with manufacturing leaders and experts that will help you transform at the speed of culture and grow your manufacturing business faster.
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Executive DirectorNorth American Forest Foundation Feb 2020 - PresentCollierville, Tennessee, Us🌲🌳 Changing hearts and minds about sustainable forestry and wood products, for good, by nurturing the next generation through education. Helping kids become #exTREEmelysmart creates a healthy future for them, the industry, and the planet. Become a corporate sponsor or donate today at http://northamericanforestfoundation.org -
Co HostMfg Outloud Podcast Mar 2020 - Dec 2022Courageous conversations about sales and marketing for today's manufacturers.Dispel the myths and uncover the opportunities from the inside out. With courageous conversations that help manufacturers GET REAL — expertise, exchange and exposure.Who better than a Unicorn (former industry CEO with the insider knowledge and know-how) and a Trailblazer (seasoned marketing leader who specializes in manufacturing).Both with a heart for service and a head for business. Neither one afraid to say what everyone is thinking. Recognizing the patterns, trends and pitfalls impacting today’s manufacturers.Time is precious. Let’s move the needle and make a difference in just 30 minutes a week!‘Cause what got you here won’t get you there. #MFGOutLoud -
Trailblazer / StrategistLinara International Aug 2018 - Jul 2022Aurora, Illinois, UsA collaboration of Felt Marketing and Linara International. Making sales easier for manufacturers, from the inside out.A Unicorn and a Trailblazer...an unlikely collaboration. We take the "Woo Woo" out of marketing and actually drive new sales volume for small to mid-sized manufacturers! -
Principal / Creative DirectorDeford Designs, Inc. Sep 1994 - Jan 2010After 15 years as DeFord Designs, we re-branded and are pleased to welcome you to Felt Design Group. Because your brand isn't just SEEN or HEARD, it's FELT!The team at FELT are experts at retooling established brands in the building products industry.
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DesignerKtp 1991 - 1994Concepting, design and production for everything from logo design and development to identity systems and all collateral materials, including, but not limited to, brochures, catalogs, POP, line cards, stationery systems, annual reports, packaging, menus, media kits. Extensive knowledge of printing and file preparation and all Adobe software applications. Other duties included customer service, budgets and department management. -
DesignerJl Webb Planning 1989 - 1991Design, production and project management for the following:-Environmental Impact Reports-General Plans-All in-house collateralExpert knowledge of all Adobe software applicationsNetwork and computer troubleshooting
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Production ArtistJl Webb Planning 1988 - 1990
Allison Deford Skills
Allison Deford Education Details
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California State University, Long BeachGraphic Design -
Orange Coast CollegeArt
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Highland High School
Frequently Asked Questions about Allison Deford
What company does Allison Deford work for?
Allison Deford works for Manufacturing Masters
What is Allison Deford's role at the current company?
Allison Deford's current role is Podcast Host.
What is Allison Deford's email address?
Allison Deford's email address is al****@****ere.com
What is Allison Deford's direct phone number?
Allison Deford's direct phone number is +194976*****
What schools did Allison Deford attend?
Allison Deford attended California State University, Long Beach, Orange Coast College, Highland High School.
What are some of Allison Deford's interests?
Allison Deford has interest in Children, Skiing, Long Term Relationships, Environment, Education, Effective Genuine Communication, Yoga And Good Red Wine, Human Rights, My Family, Travel.
What skills is Allison Deford known for?
Allison Deford has skills like Brand Development, Creative Direction, Graphic Design, Marketing, Logo Design, Web Design, New Business Development, Strategic Planning, Social Media, Social Media Marketing, B2b, Leadership.
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