Allison Devoe Email & Phone Number

Syracuse, Ny, Us

Syracuse, New York Area

» Develop and execute digital strategy including web, social, and email; increased traffic and engagement 20+% across social platforms YtY.» All creative assets, landing page development, and copy writing for annual digital campaign (search/social); increased lead generation 50% WtW and YtY.» Concept-to-launch project management, brand lead, content strategy for 300-page website redesign; redesign or launch of 15+ associated sites to date.» Produce major design collateral (print and digital) from concept to delivery for School including advancement, events, external marketing, internal communications.» Strategic collaborations with departments on University branding standards, internal goals, and data-driven approaches to communications and advertising strategy.

Syracuse, New York Area

» Illustrated accessibility-first approach with creation of accessible digital communications workshop that has been implemented University-wide» Directed successful national conferences for 1000+ attendees per year including advertising, logistics, and on-site coordination

Syracuse, New York Area

Syracuse, New York Area

Recent clients include HeatSmart CNY; Maria's Villa in Rincon, PR; Eastwood Hair & Beauty Co.; Maggie for Alderman.» Collaborate with non-profits, small businesses, and individuals on communications strategy and materials per business goals» Design and implement brand identity packages, print and digital marketing collateral, social media, and web content marketing» Build clean, responsive, accessible websites that optimize content and customer acquisition and retention for clients

Syracuse, Ny

» Lead instructor of First Year Seminar for freshmen and transfer students (2 sections in Fall 2022 and Fall 2023; 1 section in Fall 2021).» Planned lessons, discussions, activities, and assessments around provided course goals and materials in identity, wellness, DEIA, and campus resources. Independent course design included discussion on Haudenosaunee history and culture; Syracuse city history; exploring art on campus; and disability and ableism.» Received strong, above-average feedback for teaching a required class around possibly divisive and uncomfortable topics.» Engaged in 30+ hours of training, discussion, and professional development around FYS.» Weekly collaboration with student peer facilitator on course planning and discussion, supervision of participation and leadership in the classroom.

» Designed membership funnel and onboarding process for 8000+ member Discord-based book club led by author John Green.» Launched digital presence on 1-week deadline, including full website development, UX, structure, SEO.» Ongoing maintenance and customer support with high satisfaction and quick turnarounds.

Syracuse, New York Area

» Coordinated services with Housing, Food Services, Residence Life, Maintenance, and other cross-campus departments for summer sports camps and academic programs.» Trained and supervised 20 desk and event staff for 24/7 residence hall operations and large registration events.» Customer service & client relations in person, over phone, over email; on-site event management to quickly address issues and answer questions.» Extensive communication with conference groups to ensure a quality experience; applied feedback to future events.

» Used extensive knowledge of design principles, Adobe Creative Suite to help students learn and excel.» Oversaw & kept students on task; gave constructive feedback on projects; assigned groups based on student strengths.

Partnered with High Peaks Winery to refine identity and design logo kit, marketing materials, and product packaging; produced brochure website and content calendar for effective advertising over large geographic customer area.

Clarkson University's student-run theatre company, serving the Potsdam and Canton, NY communities.Executive Board Postions:» May 2010 - May 2011: President» January 2009 - May 2010: Vice President» August 2008 - December 2008: HistorianProduction Board Positions:» Spring 2010: Graphic Designer» Spring 2009, Fall 2009, Spring 2010: Lighting Designer» Spring 2009: Stage Manager» Spring 2008, Fall 2008: Assistant Stage Manager» Fall 2008, Spring 2009: Assistant Lighting Designer

» Hands-on learning of ASP.NET, AJAX, JavaScript, SEO with a company that encourages continuing education.» Assist in day-to-day tasks of web developer and owner including designing web and branding elements, content creation/editing, and client relations.

» Assisted Director in communicating with Housing, Food Services, Residence Life, Maintenance, and other cross-campus departments for summer sports camps and academic programs.» Customer service & client relations in person, over phone, over email.» Organized supplies and paperwork for main office & four residence halls.» Scheduled employees based on strengths and availability; on-site supervision to ensure quality customer interactions.» Communicated extensively with conference group before and during stay to ensure a quality experience.

Master Of Science (M.S.), Communications

M.S. in Communications from the S.I. Newhouse School of Public Communications. Specialization: Advertising GPA: 3.67

Bs, Digital Arts & Sciences; Minors In Communications & Mathematics

Activities and Societies: Clarkson Theatre Company; Pi Mu Epsilon (Mathematics Honor Society); IDEA Club (SIGGRAPH Chapter)Dean's List 5.

High School Diploma

Activities and Societies: Technical Theater, Chorus, Tennis, Volleyball, National Honor Society (inducted 2004)

Continuing Education & Professional Development

Massive Open Online Course platform.