Allison Eads Email & Phone Number

New York, Ny, Us

The Member Marketing team is part of WeightWatchers’ Global Lifecycle CRM team. We strategize and execute all member facing marketing across channels such as email, push notifications, and in app messaging. Our team informs members about program and product updates and events while owning lifecycle marketing and member engagement.

New York, Ny, Us

The Member Marketing team is part of the Product and Member Marketing team within WeightWatcher's Global Marketing Team and:• develops and executes global lifecycle marketing strategy• owns and executes global member messaging across channels (email, in-app messaging, push messaging, etc.)• defines global channel use guidelines for member facing communications • builds and deploys member facing communications in our CRM platform (Braze)• leads relationship with cross functional partners to continually optimize channels and formats• leads internationalization/localization of the above• assists Product Marketing Managers with go to market communications (targeting, data, channels)• determines how to best incorporate product go to market communications into ongoing member communications

New York, Ny, Us

• As the Lifecycle Marketing Team, we own designing a connected, personalized, and meaningful omnichannel messaging strategy to help strengthen every touch point with WeightWatchers and drive engagement. We are responsible for creation and optimization of retention driving behavioral triggered campaigns across our member journey. We ensure engagement, success, and ultimately retention of our members.• Our team utilizes push notifications, email, SMS, In App Messages, and other channels to drive member retention and engagement. • We create personalized and meaningful journeys throughout the member lifecycle including onboarding, pre-cancel, switch to a new membership type, recognition/celebration, motivation/inspiration, and guidance/support. • joined the team in August 2021 to support the development of our new program's (PersonalPoints, launched November 2021) email and push notification onboarding journey that educates members on how to live our new program. This journey consisted of 20+ unique push notifications and 20+ unique emails and I worked alongside my manager and various internal stakeholders (content, creative, CRM, etc.) on tasks such as writing briefs, reviewing creative, managing timelines, pulling campaign results, and developing playbooks for our international teams to ensure on an on-time and on-scope launch of the member journey.

Cincinnati, Ohio, Us

• dual role as an Associate Director on pep's Client Services Team and New Business Development Team• Leader of pepShopper, focused on growing pep's shopper marketing business and enhancing our shopper marketing capabilities.• Account Leadership of P&G US Shopper Marketing business• Co-led a new client start up for our Arby's business (both franchise and corporate business). Assisted with sale, trained Arby's franchisees/corporate team on pep processes, developed systems/processes, hired/trained pep team, onboarded 6 suppliers (alongside procurement team), and project managed the development of the online ordering portal (developed in-house at pep). pep scope for Arby's: development/maintenance of an online ordering portal for corporate and franchise clients and project management of design through delivery for monthly shared mail program

Cincinnati, Ohio, Us

• Grew the P&G US Shopper Marketing business at pep by an average of 20% annually (2015-2019).• Co-manage (with another Account Supervisor), coach, and develop a multi-city team of 7 direct reports (3 in Cincinnati at headquarters, 2 offsite in Nashville with a client team, 2 working remotely from home) while continuing to own all Senior Account Executive responsibilities (excluding Appliance Trade work as of 11/2015).• Negotiate annual retainer contracts with P&G Customer Teams/Shopper Marketing Teams and supervise promotional marketing operations on all P&G Customer Teams on contract (Walgreens/Duane Reade, Dollar General, Publix, CVS, P&G Professional, Costco, Family Dollar, Meijer, HEB, Wegmans, & Rite Aid)• Evaluate P&G Customer Teams one-off requests for estimates or promotions and manage those promotions or assign to direct reports (Kroger, Walmart, Sam’s, Target, Ulta, Marc’s, etc.)• Developed new systems for internal initiatives such as personnel transitions, employee recognition awards, and the Senior Account Executive promotion process.• Published contributor on the company blog• Manage our monthly and annual employee recognition program ("pepstar of the month" and "pepstar of the year") and am responsible for tracking data , and constantly improving the process.• May 2015 - present: I co-manage the P&G Walgreens (Duane Reade) Shopper Marketing/Customer Team business by project managing and sourcing direct to consumer promotional marketing spend. Spends included print, fulfillment, premiums, sampling, displays, secondary packaging, sweepstakes, contests and more in addition to team management and sales responsibilities.• October 2013-December 2016: Train all Pep employees on print promotions through supplier visits, traditional trainings, and ideas shares, as a member of the Print Subject Matter Expert Team

Cincinnati, Ohio, Us

See Account Executive responsibilities

Cincinnati, Ohio, Us

• Manage P&G Walreens (Duane Reade) Customer Team business by project managing and sourcing direct to consumer promotional marketing spend. Spends include print, fulfillment, premiums, secondary packaging, sweepstakes, contests and more.•Manage various other tasks for the P&G Walgreens team such as reporting coupon redemptions, owning a purchase order tracker, handling one-off requests etc•Manage the P&G Appliance Trade (Alliance Innovation Team) business, by managing and sourcing direct to consumer promotional marketing spend, focusing on print.• Member of the Print Subject Matter Expert Team (Lead Print and Paper training for new hires, facilitate supplier visits/tours, update SOPs, manage relationship with suppliers and sourcing team)• Pep Internal Marketing/PR Committee (write blog posts, assist with social media, etc.)• Committee Chair of our weekly employee recognition program, "Pep Star Committee". This includes managing teammates' nominations of their peers, data sharing, and spotlighting those who are making big impacts at Pep.• Co-Chair of Registration/Invoicing for the 2014 Pep Charity Golf Outing benefiting Ronald McDonald House• Mentor teammates both officially (bi-weekly 1:1s, coaching, assisting with new hire trainings and checkpoints, etc) and unofficially• Former AE assignment (October 2013-July 2014): Managed $1MM+ (per year) in direct to consumer marketing spend for most Procter and Gamble Fabric and Home Care brands such as Cascade, Gain, Dawn, Mr. Clean, Swiffer, Cheer, Era, Dreft, Bounce, Downy, Febreze, Home Made Simple, P&G Everyday, and also Appliance Trade. (Promotion Types: Sweepstakes/Contests, Print, Coupons, Fulfillment/Secondary Packaging, Premiums, etc.)

Cincinnati, Ohio, Us

• Hired as an AC and was immediately assigned to a task force helping to close and correct old promotions to prepare them for audit. Learned how to critically deep dive to solve issues involving POs, invoices, promotion execution, project count, etc. • From July 1 to September 30 I worked on a project as a Project Lead Support for Procter & Gamble's Customer Merchandising Solutions department. I owned projects, led tracker calls, managed display project timelines, coordinated execution and facilitated alignment on all aspects of projects.