I help organizations achieve business goals and solve challenges through laser-focused PR strategy and execution. As part of the PIVOT PR team, I work daily to support individuals and companies at critical moments: In need of clear messaging that resonates with key audiences; experiencing structural change; anticipating a high-profile event or announcement; facing internal communications hurdles; exploring what's next for their growing business; sitting on a story about their product, service, or people that's just begging to be told. I enjoy meeting businesses exactly where they are in their communications/PR journey, and working together to achieve success. There is nothing more rewarding than watching my clients shine in front of the media, customers, and investors.

Led internal and external communications efforts to support NCSEA organizational mission, with an emphasis on achieving policy objectives.Served as spokesperson for organization, with daily responsibilities including: *Media relations and engagement*Proactive and reactive issues messaging*Strategy development, execution and maintenance of owned media channels, including NCSEA website, Facebook, Twitter and LinkedIn pages*Content planning and event communications strategy, with an emphasis on thought leadership exposure opportunities *Copywriting and editing for NCSEA publications, owned channels and earned media opportunities, including monthly newsletter, all social media content, press releases and statements, legislative messaging and action alerts, grassroots and grasstops message development, and event marketingInternal communications responsibilities included:*Serve as communications "hub" for NCSEA staff, Board members and approx. 2,000-person membership*Identify opportunities and technologies to streamline workflow processes and communications*Facilitate discussions and networking opportunities to advance staff and member professional development goals*Regular maintenance and improvements to NCSEA website, front and back-end*Assist event director in event and networking strategy for organization, including but not limited to NCSEA's annual Making Energy Work conference *Develop collateral to support membership and development efforts

Led internal and external communications efforts to support NCSEA organizational mission, with an emphasis on achieving policy objectives.Served as spokesperson for organization, with daily responsibilities including: *Media relations and engagement*Proactive and reactive issues messaging*Strategy development, execution and maintenance of owned media channels, including NCSEA website, Facebook, Twitter and LinkedIn pages*Content planning and event communications strategy, with an emphasis on thought leadership exposure opportunities *Copywriting and editing for NCSEA publications, owned channels and earned media opportunities, including monthly newsletter, all social media content, press releases and statements, legislative messaging and action alerts, grassroots and grasstops message development, and event marketingInternal communications responsibilities included: *Serve as communications "hub" for NCSEA staff, Board members and approx. 2,000-person membership*Identify opportunities and technologies to streamline workflow processes and communications*Facilitate discussions and networking opportunities to advance staff and member professional development goals*Regular maintenance and improvements to NCSEA website, front and back-end*Assist event director in event and networking strategy for organization, including but not limited to NCSEA's annual Making Energy Work conference *Develop collateral to support membership and development efforts

Public Affairs teamServed as day-to-day communications strategist for associations and clients in health care, energy and education industries. Responsibilities included: Creating and implementing dedicated content calendar and social media campaigns; writing in brand voice; audience research and engagement; crisis communications; and messaging/talking points development.Designed and implemented tailored, converged media campaigns to increase internal and external stakeholder engagement, educate influencers and empower key audiences to take action.Drafted and placed social media (Twitter, LinkedIn, Facebook and Instagram), blog and traditional media content, including op-eds and letters to the editor.Crafted proactive thought leadership strategies that pair client goals and messages with exposure and engagement opportunities on national and/or niche platforms.

Public Affairs teamCoordinated client team work to ensure communications deliverables tracked against budgets and scopes outlined in statements of work.Developed marketing materials and conducted public speaking training sessions to execute statewide community outreach program.Served as co-chair of company pro bono society, Boomerang (2012 – 2013): tracked budget, held monthly meetings and planned and attended offsite fundraising events.

Executed the successful fundraising campaign behind the election of the first Republican NC Senate Majority in over 100 years. Prioritized campaign fundraising and event planning for Members of the North Carolina Republican Senate Caucus and targeted challenger candidates across NC. Developed and implemented plans utilizing & requiring targeted direct mail, grassroots campaign outreach, daily correspondence with elected officials and strategic event planning to achieve fundraising benchmarks. Cultivated relationships with elected officials and government relations/lobbying clientele.

Executed public affairs communications and political campaigns. Daily media monitoring and auditing, paying close attention to detail as they pertain to current events and developments regarding client interests/reputation management. Grassroots campaign implementation for national public affairs issues as they take shape at the state level. Event planning for statewide press conference launch of national non-profit targeted public affairs campaign.

One of 11 selected participants in the Spring 2009 Executive Trainee Program. Worked closely with executives within the Healthcare practice, for clients including: Bristol-Myers Squibb, Astra Zeneca and Forest Laboratories. Received hands-on training and was tested in the following areas: branding, public speaking, social media, press release writing and distribution, crisis communications, reputation management, media pitching, media research, monitoring and reporting, and quantitative and qualitative analysis of news coverage. Daily tasks included: media monitoring and reporting to Heathcare practice, media pitching, clinical trial recruitment for two first-in-class treatments for diabetes and autism, media research, pitching to trade and consumer publications, and receiving/providing feedback in team meetings.

Worked as part of the Consumer Team, daily tasks including: media monitoring, event planning, competitor reporting and media writing/editing. Consumer team clients included: Krispy Kreme, Newland Communities, Thomasville Furniture.

Provided assistance to the Executive Director for event planning during the 2008 Republican National Convention in St. Paul/Minneapolis, MN. Oversaw logistics and ensured that day-of implementation flowed smoothly. Addressed and resolved issues regarding guest list, catering, and host needs. Events supported various organizations, including Susan B. Komen for the Cure and the Republican Jewish Coalition.

Received and responded to constituent and press mail, phone calls. Drafted, edited and distributed political correspondence.Conducted and communicated policy research on behalf of legislative aides. Official tour guide for United States Capitol Building.