Allison Larkin Email & Phone Number

Durham, North Carolina, United States

Raleigh-Durham-Chapel Hill Area

Focuses on chain management while building strong distributor relationships. Manages sales, inventory, and brand growth through innovative and effective long-term strategies in large territory spanning 6 states (VA, NC, SC, GA, AL, and FL). Manages broker resources to effectively launch new products. Develops and refines promotional and inventive calendar..

Tampa/St. Petersburg, Florida Area

Orchestrated daily business operations to achieve importers’ annual goals. Operated directly with RNDC, Breakthru, and Grantham distributing. Evaluated distributor and product performance to inform future strategy decisions for 300,000+ case portfolio. Managed all brand growth and planning including product pricing, negotiations, new item development, and.

Created and expanded strong relationships with multiple distributors in Florida and South Carolina territory. Maximized brand promotion, distribution, and visibility. Strategized financial operations, daily tactics, and overall strategy through cross-functional collaboration with all levels of stakeholders. Grew and developed 23 brands with effective.

Tampa, FL

Built and maintained a licensed beverage brokerage. Working primarily within Wine and Spirits Industry. Developed and implemented strong brand initiatives to promote and increase market visibility. Closely worked with brand owners and distributors developing market awareness. Established and maintained strong relationships with national and regional chain.

Tampa/St. Petersburg, Florida Area

Held responsible for managing North Florida territory. My job consisted of calling on retail accounts, providing them with product development and expansion, product placement and product knowledge. Consistently and successfully developed the business in the market place through B2B selling and product education. Effectively developed and managed an area.

Specialized in market research, competition analysis, viability analysis, positioning strategy, product pricing, and business plan development. Managed numerous successful new product launches in the food and beverage industry. Served as the main point of contact for all clients while developing brands from initial concept through production.