Allison Ferrell Email & Phone Number

Birmingham, Alabama, United States

Birmingham, Alabama, United States

Immediate helps businesses recruit, retain, and engage employees in a rapidly changing job market by providing on-demand pay solutions.

Birmingham, Alabama, United States

Birmingham, Alabama, United States

I lead a team of Brand Managers to develop, refine, and articulate the unique value propositions of Daxko's solutions. I leverage market strategies to create and execute comprehensive tactical marketing plans for Daxko's brand of solutions for the nonprofit health and fitness industry.I create brand guides and creative briefs to bring our brands to life, optimizing solutions to drive revenue in the market.

Birmingham, Alabama Area

I develop strategy, messages, and content to brand and market our solutions in the nonprofit health and fitness market, contributing to overall sales pipeline. My skills include analyzing and interpreting market research and user data, developing product positioning, and producing integrated marketing campaigns. These include HTML emails, print and physical collateral, videos, podcasts, and other interactive media. I have experience repositioning a flagship product, which drove an increase in booked revenue. I love strategy and collaboration. My favorite project this year was bringing together internal stakeholders to map the customer journey with our communications, which I branded "Communication Camp" and implemented with a picnic basket full of snacks.

Birmingham, Alabama

Designed and successfully implemented comprehensive communication and marketing plan for student recruitment. Developed graphic design and copy for all campaigns including email marketing, print publications, social media, and digital marketing. Evaluated success of communication plan, including increased lead generation and campaign performance and ROI.Directed implementation of student recruitment events, including working with Event Coordinator on promotion and marketing, event execution, and tracking success and attendance.Managed complete budget for communication and marketing.

Birmingham, Alabama

Designed and implemented comprehensive communication and marketing plan for student recruitment. Developed graphic design and copy for all campaigns including email marketing, print publications, social media, and digital marketing. Evaluated success of communication plan, including increased lead generation and campaign performance and ROI.Managed complete budget for communication and marketing.

Birmingham, Alabama

Developed and implemented curriculum and extracurricular engagement for high school debate program. Managed team of debate coaches and over twenty high school debate students. Planned and executed travel activity for debate program.Managed complete program budget.Managed and implemented marketing plan and student recruitment.Evaluated program success and student retention.

Birmingham, Alabama