Allison Finazzo Email & Phone Number

New York City, Ny, Us

-Spearheaded media relations campaigns for CPG, health, wellness, fitness, and F&B clients, developing PR strategy that consistently met and exceeded KPI goals.-Delivered high-impact coverage by pitching curated securing placements in target outlets such as Women’s Health, Parade, Yahoo, AARP, Forbes, POPSUGAR, The Newsette, and HuffPost.-Secured consistent national consumer coverage for a nutrition client, achieving an average of one story per day over ten months and significantly increasing brand visibility.-Facilitated interviews with Bloomberg, NPR, Forbes within the first month of engagement for a CPG personal care product.-Honored as a Qwoted 100 PR Superstar three quarters in a row, demonstrating excellence in media relations.

New York City, Ny, Us

New York, New York, Us

- Provide support for client teams representing whiskey and cocktail mixer clients.- Built targeted media lists for F&B clients, aligning with brand goals to consumer, lifestyle, and trade audiences.- Enhanced awards strategy for liquor brand maximizing budget to enhance industry recognition.- Distributed tailored pitches to regional influencers, generating awareness of the cocktail mixer’s new partnership with a local sports arena.- Conceptualized creative partnerships to launch new products and build media buzz.

Blue Bell, Pa, Us

- Developed PR strategy and story angles to position insurance and legal clients as industry experts, securing thought leadership articles in trade and B2B outlets. - Created targeted media lists, coordinated interviews with subject matter experts, and wrote press releases and bylines to drive media coverage and brand visibility.

Hempstead, Ny, Us

- Led marketing efforts through targeted lead-generation campaigns, increasing student engagement.- Managed social media accounts including Facebook, Instagram, Twitter & LinkedIn. - Wrote and edited a comprehensive newsletter to showcase the department’s achievements and accolades.- Supervised and scheduled a team of five student aides, coordinating tasks and demonstrating strong leadership.

New York City, Ny, Us

- Developed and executed integrated communications plans on behalf of 16 travel and hospitality clients while managing a team of four - Led media relations strategy, drafted and edited PR and marketing content, pitched relevant journalists and media- Achieved and exceeded KPI goals by using targeted media relations to promote creative news hooks; secured coverage in top-tier, regional and local publications- Acted as a strategic advisor for clients providing daily counsel via email, phone and in-person meetings- Drafted and presented RFPs resulting in new business wins for agency growth Clients included: Hawaiian Airlines, Hilton Hawaiian Village, Hilton Waikoloa Village, Spirit of New York, Spirit of New Jersey, Bateaux New York, Entertainment Cruises New York, The Westin Cape Coral Resort at Marina Village, The Diplomat Resort & Spa, The Westin Beach Resort & Spa, Fort Lauderdale, Sheraton Fort Lauderdale Beach Hotel, EL AL Israel Airlines, The Westin Hilton Head Island Resort & Spa, Hilton Chicago, Hilton San Francisco, Hilton New Orleans Riverside, Hilton Chicago O'Hare, VBT Bicycling & Walking Vacations, JW Marriott Grand Rapids, Amway Grand Plaza, Net Conversion.

New York City, Ny, Us

- Create strategic public relations plans including digital media strategy- Develop and execute creative campaigns to drive awareness and create buzz- Use vast digital media knowledge to provide engaging social media content & programming ideas on platforms such as Facebook and Twitter- Prepare new business RFPs and agency presentations- Manage two direct reportsCurrent & past clients include: JW Marriott Resort Portfolio, The Westin Cape Coral Resort at Marina Village, The Westin Diplomat Resort & Spa, W Fort Lauderdale, Westin Beach Resort & Spa, Fort Lauderdale, Sheraton Fort Lauderdale Beach Hotel, Couryard New Orleans Downtown/Iberville, Four Points by Sheraton Los Angeles International Airport, Westin New York at Times Square, Four Points by Sheraton (brand), Affinia Manhattan, Renaissance Vinoy Resort & Golf Club, Renaissance Orlando at SeaWorld, New Orleans Marriott, Eldorado Hotel & Spa, and Impulsive Group including the Marrakech Hotel, Broadway Hotel & Hostel and Sanctuary Hotel.

New York City, Ny, Us

-Day-to-day contact for clients and media. -Design and execute effective integrated public relations plans including digital media strategy. -Manage client Facebook content and engagement.-Write and distribute AP style press releases, pitches, and press kit materials.-Secure consistent and quality media placements with active pitching.- Supervised one intern per semester on Intern Committee

Previous positions held at Hawkins International PR: Account Coordinator and Assistant Account Executive.- Executed media relations efforts for luxury hospitality clients including two hotel re-launch campaigns - Built curated media lists; wrote and distributed press releases and pitches; organized and accompanied desk-side appointments; Managed two direct reports and supervised intern activities - Developed templates and manuals for using social media; created and managed agency Twitter account Clients included: The Yachts of Seabourn, Le Meridien Tahiti, Le Meridien Bora Bora, Hawks Cay, The Stoneleigh Hotel & Spa, Cotswold House, Topnotch Resort & Spa, among others.

New York, New York, Us

Updated and categorized extensive contact lists using ACT!, compiled press lists, assembled press kits and mailings, event assistance, facilitated administrative duties for senior executives.

B.S., Business Administration, Marketing & Management

B.S., Business Administration