• Managed all e-commerce activities of www.neilenterprises.com which generates approx. $1M in sales a year• Advanced online marketing campaigns and maintained social media presence in conjunction with sales objectives• Created a new corporate identity and pushed it through all marketing channels including print and digital outlets• Tracked and reported Google Analytics metrics and interacted with website customers to identify key trends and then implemented changes to improve user experience• Continuously executed search optimization strategies to increase traffic and sales• Assisted in new product development by researching market trends and immersing myself in the photography community• Developed and managed all aspects of Amazon seller account including FBA which generated over $100,000 in the first year and over 2.7M in 2020• Oversaw ecommerce customer service professionals and ecommerce graphic designer• Strategized with an outside web development team to integrate the latest technology features and marketing initiatives in order to reach sales goals

- Led two redesigns of the e-commerce website and assessed incoming traffic- Developed and executed branding and marketing strategies to generate awareness through various marketing channels, including: website, social media platforms, print advertising, e-mail programs and trade shows- Collaborated with in-house graphics team to produce several print catalogs- Coordinated logistics and booth design for several large annual trade shows- Responsible for both traditional and digital advertising including trade publications and social networking sites- Wrote all public relations materials including company newsletters and press releases

- Planned and executed promotional events including luncheons, jamborees, and festivals attended by hundreds of people- Researched, analyzed, and created report on new advertising mediums- Wrote in-depth articles for various employee related materials including employee profiles, features, and press releases

- Researched competitors, analyzed results, and compiled data into a comprehensive portfolio, presented findings and recommendations at team meetings- Assisted in the implementation of a new website and monitored the launch by testing content and quality, and provided feedback- Participated in conference calls and department meetings with project managers

- Assessed threats and opportunities, and proposed advertising schedule to maximize revenues- Collaborated with Creative Services to produce advertisements for daily broadsheet newspaper, weekly magazine, special publications, inserts and website- Provided primary customer service for assigned account list plus prospecting new clients while generating and maintaining display ad client records and history

- Designed and created advertising materials including statement stuffers, post cards, ads, and billboards- Prepared marketing analysis packets for meetings- Worked independently creating marketing materials for mortgages, checking accounts, and online banking