Allison Shannon, Scmd

Allison Shannon, Scmd Email and Phone Number

President & CEO at 37 Media & Marketing Group @ 37 Media & Marketing Group
ashburn, virginia, united states
Allison Shannon, Scmd's Location
Washington DC-Baltimore Area, United States
Allison Shannon, Scmd's Contact Details

Allison Shannon, Scmd personal email

Allison Shannon, Scmd phone numbers

About Allison Shannon, Scmd

Quirky and creative, Results-driven, award-winning marketing professional with expertise in all aspects of business marketing, communications, social media and public relations. Master of analysis and strategic implementation in budgeting, development and execution of marketing plans, corporate positioning strategies, national and local public relations campaigns, sponsorship, executive communication, franchisee marketing initiatives, investor relations, public affairs, Business to business and communication, crisis communications, development and construction of both new retailers and shopping centers, strategic public affairs, retailer relations, consumer public relations, community service and social media integration.

Allison Shannon, Scmd's Current Company Details
37 Media & Marketing Group

37 Media & Marketing Group

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President & CEO at 37 Media & Marketing Group
ashburn, virginia, united states
Website:
37mmg.com
Employees:
7
Allison Shannon, Scmd Work Experience Details
  • 37 Media & Marketing Group
    President & Ceo
    37 Media & Marketing Group Aug 2011 - Present
    Ashburn, Virginia
    37 MMG is a full service public relations, event and marketing company meeting the needs of small businesses throughout Virginia, Maryland and DC. 37MMG will create and implement the most relevant and unique creative approach to public relations initiatives, events, social media platforms and marketing plans.Our attention-grabbing marketing plans, both pre- and post-event marketing materials, event websites, interactive learning and team-building exercises create engaging experiences that will inspire your audience to adopt new attitudes and new ways of being successful.Creative Services include:Public Relations InitiativesSocial Media PlatformsMarketing plansEventsCreative BrainstormingCreation and implementation of marketing plans for small business modelsEvent Theme DevelopmentGraphic Design and PrintDigital MediaSocial Media integration and strategiesNegotiation of sponsorshipsPre- and Post-Event MarketingEntertainment / TalentEvent DécorTradeshow InteractionTeambuilding
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  • Loco-Motives Llc
    Senior Vice President
    Loco-Motives Llc Jan 2002 - Oct 2019
    United States
    Loco-Motives is the originator of the concept of trackless trains to shopping centers in the United States. My business partner and I have owned and operated Loco-Motives LLC for more than 15 years and have grown to 35 shopping centers in 15 states and still expanding.We have proven to be a true partner in the industry - the remarkable differences between us and everyone else are significant and impactful: • Our amenity creates new and additional business during the slower work week by providing fundraising opportunities for local organizations and schools. This brings in traffic Monday through Thursday of the work week. • We have a proven record of bringing LOYAL customers back to the shopping center through our Frequent Rider and gift card programs. • We reach out and become a part of the community through nonprofit and community service hours which in this day and age is TRULY important to your guests and community. We train our operators for over 40 hours prior to them being on their own and then we offer continual education within the parameters of our business.• We have a beautiful yet small kiosk that is packaged along with our trackless train operation. You don't just get a train in the mall, you get a service for your guests.• We have worked with Apple directly to create software that allows us to generate second by second sales information that we can share.• Our operators are clothed in the real deal. They look professional and act like they are working at Disney!• Our ownership has more than 45 combined years in the shopping center industry both on the management side as well as the tenant side. I have my SCMD and understand FULLY how to be successful in the mall environment as a result of this designation.
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  • Macerich
    Senior Marketing Manager
    Macerich Mar 2008 - Jan 2012
    •Oversight of all marketing operations at one of the largest and most profitable super-regional shopping centers in the United States. Responsible for increasing shopping center sales, market share, foot traffic and revenue•Managed a $2.8M annual marketing budget and $2.2M annual development budget•Create and manage all Public Relations campaigns generating more than 553M impressions annually with a $80M advertising equivalent. Created and retain and manage relationships with local and national media representatives as well as all creative writing for all event and programmatic press releases.•Developed and implemented pre-grand opening, grand opening and post grand opening events , public relations campaigns and programs. Created signature events, monthly events and special programs for the overall center as well as supporting retailer events.•Developed Transportation Demand Management (TDM) program . Oversight of Marketing Department including Marketing Assistant, Marketing Admin two interns and full Concierge staff•Built strong working relationships with retailers•Support Leasing efforts to market the property to potential retailers, primarily through strategic use of research to build compelling presentations. Understand leasing strategy to affect occupancy goals•Served as the communications specialist for the property with key audiences that impact the center’s success, and act as a leader within the property team•Oversight of corporate and consumer gift card and loyalty programs ($4.5M sales program), including all collateral material, sales and advertising•Serve within the community on various boards and committees•Oversight of outsourced advertising agency with a focus on brand awareness and unique creative advertising campaigns•Created award winning social networking programs on all digital platforms while managing extensive digital outreach initiatives. Securing one of the largest social media audiences of any shopping center in the world.
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  • Lerner Enterprises
    Director Of Marketing
    Lerner Enterprises 2001 - 2008
    • Assumed complete responsibility for all advertising campaigns of 1.4 million square foot shopping center. Including development and execution of comprehensive/strategic marketing plans and programs, both short and long range to support sales, revenues, profitability, market share, goals and objectives of the marketing department• Responsible for planning and implementation of all special events and local marketing relationships. Including Monthly, Quarterly and Annual programs and sponsorships.• Oversee planning and implementation of all special events and community fundraisers. Solicit both media and corporate sponsorships• Produce monthly financial reports and quarterly reforecasts. Responsible for development and maintenance of $1.2 million annual marketing budget. Create, establish and implement the Annual Marketing Business Plan and Annual Marketing Meeting in order to achieve goals and objectives• Establish contact with all local media and service organizations• Developed and implemented pre grand opening, grand opening and post grand opening plans and events for Nordstrom anchor as well as 22 retailers in a brand new wing of the shopping center• Pursue cross-promotional opportunities with area attractions and accommodations• Development and implementation of programs and policies to help direct merchants’ involvement with local charitable organizations, schools, community centers, etc. • Responsible for staffing, training and establishing policies for customer service personnel• Manage Easter and Santa concessions to operate as #1 in photo sales in the country. Increased sales by 20% and 31% respectively• Developed relationships with area tourism councils, tour group operators, and associations• Serve as Public Relations Liaison for Lerner Enterprises LLC in all endeavors• Focused on Americans with Disabilities Act compliance, insurance exposure and tenant productivity
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Allison Shannon, Scmd Skills

Marketing Management Financial Advisory Team Building Planning Market Shopping Centers Adobe Acrobat Adobe Contribute Citrix Insurance Leases Windows Sales Community Special Programs Concentrations Programmatic Market Research Outlets Digital Marketing Witness Oversight Eblasts Online Advertising Tenant Construction Real Estate Admin Temporary Placement Event Management Red Cross Google Analytics Twitter Advertising Management Revenue Asi Financial Statements Public Relations Marketing Communications Pc Design Corporate Events Short Contractors Twitter Expos Long Range Hiv Integration Hiring Database Administration Committees Occupancy Sales Force Development Powerpoint Circulation Quicken Human Resources Execution Brand Development Command Prompt Seminars Profit Tourism Marketing Press Releases Brand Awareness Staff Management Healthcare Photography Foursquare Sage Act Councils Support Strategy County Media Planning Branding Mass Loyalty Programs Strategies Budgeting Mclean Microsoft Excel New Business Development Transportation Property Wordperfect Training Community Outreach Policy Microsoft Publisher Customer Service Picasa Contests Press Silver American Research Logo Design Caterease Webmaster Services Event Based Marketing Partnerships Campaigns Retail Marketing Advertising Agency Instagram Sponsorship Sales Tourism Direct Marketing Transportation Demand Management Social Media Customer Relations Promotional Marketing Plan Creation Online Marketing Retail Foot Market Planning Event Planning Virginia Business Development Communication Home Concessions Negotiation Advertising Strategic Planning Community Development Marketing Budget Creative Writing Americans With Disabilities Act Yelp Corporate Sponsorships Marketing Social Networking Local Media Guided Tours Marketing Event Planning Project Planning Marketing Professional Quickbooks Project Small Business Hr Management Facilities Management Destination Market Share Services Shopping Presentations Media Linkedin Computer Proficiency Country Websites Responsibility Council Vienna Internet Explorer Leasing International Optimistic Youtube History Chambers Community Centers Tenants Sales Support Digital Media Microsoft Works Gold Noi Service Organizations Integrated Marketing Special Events Fundraisers Wealth Management Compliance Video Facebook Business Planning Anchors Tdm Rate Strategic Marketing Restaurants Collateral Compelling Platforms Marketing Operations Social Media Marketing Fairfax Email Marketing Budgets Business Strategy Social Services Financial Reporting Local Marketing Marketing Strategy Impression Lotus Schools Consumer Sponsorship

Frequently Asked Questions about Allison Shannon, Scmd

What company does Allison Shannon, Scmd work for?

Allison Shannon, Scmd works for 37 Media & Marketing Group

What is Allison Shannon, Scmd's role at the current company?

Allison Shannon, Scmd's current role is President & CEO at 37 Media & Marketing Group.

What is Allison Shannon, Scmd's email address?

Allison Shannon, Scmd's email address is al****@****ail.com

What is Allison Shannon, Scmd's direct phone number?

Allison Shannon, Scmd's direct phone number is 170347*****

What are some of Allison Shannon, Scmd's interests?

Allison Shannon, Scmd has interest in Social Services, Children, Economic Empowerment, Education, Disaster And Humanitarian Relief, Human Rights, Arts And Culture, Health.

What skills is Allison Shannon, Scmd known for?

Allison Shannon, Scmd has skills like Marketing Management, Financial Advisory, Team Building, Planning, Market, Shopping Centers, Adobe Acrobat, Adobe Contribute, Citrix, Insurance, Leases, Windows.

Who are Allison Shannon, Scmd's colleagues?

Allison Shannon, Scmd's colleagues are Keri Jordan, Haley Meredith, Adrienne De Santis, Kristi Kidwell, Elle Patterson, Allison Medina, Molli Cox.

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