Allison Hooker Email & Phone Number

San Diego, California, Us

My mission is to lead the continued growth, evolution, and elevation of MANSCAPED’s multi-disciplinary Communications Department. Together with my amazing team, key partners, and senior leaders, I help manage the department’s many functions and responsibilities including media relations, public image & identity, brand messaging, agency and celebrity partnerships, and all facets of Comms (corporate, executive, internal, crisis).

San Diego, California, Us

Expanded role to encompass Comms and PR; charged with leading and building out company’s inaugural multi-disciplinary global Communications Dept.Capabilities and responsibilities include, but are not limited to: internal, brand, corporate and crisis comms. Growing our in-house PR team and efforts. Serve as the key communications partner and liaison to our CEO, Leadership, HR, as well as our IR partners and agencies. Strengthen the narrative around our world-class employer brand with a steadfast focus on company values and people. Lead PR campaigns announcing celebrity partnerships and investments; secure high-profile press around these initiatives in outlets like Page Six, TMZ, New York Post, People, Daily Mail, E!, Us Weekly, and more.

San Diego, California, Us

Manage the global PR team, media relations and internal communications at leading men's lifestyle consumer brand and male grooming category creator, MANSCAPED.Write and spearhead press release announcements, pitches, messaging, scripts, speeches and more coming out of our high-growth, rapidly expanding, always innovating company. Head up and manage all crisis, brand and corporate communications, often creating new systems and processes for each channel. Build and maintain media relationships in countries all over the world, including USA, the UK, Canada, Australia, New Zealand, Europe, Singapore, South Africa, UAE and Saudi Arabia. Collaborate cross-functionally across all departments and directly with the Founder & CEO and key leadership on a daily basis. Secure impactful features in The Wall Street Journal, Bloomberg, Forbes, New York Times, CNBC, GQ, Esquire, Rolling Stone, Good Housekeeping, Men's Health, The Times, The Sun, Evening Standard, Mirror UK, Playboy Germany, British GQ, GQ Australia and countless others.

Denver, Co, Us

Denver, Co, Us

Savvy Publicist // Skilled Marketer // Strategic ConsultantI worked closely with CPG, tech, culinary, and health & wellness brands on developing communications goals, strategies, and campaigns. I created compelling content such as business plans, key messages, press releases, speeches, investor decks, and financial projections. I live for pitching and storytelling! And maintain close media relationships. I've successfully led market launches of 50+ products to-date (local, regional, national, int'l).

St. Albans, Vt, Us

Headed all external communications for the beverage CPG brand. Secured 50+ impactful press placements in consumer, business and trade media as a result of ongoing trend and profile pitching, executing press trips and initiating countless face-to-face journalist meetings at 11 national trade shows.Launched new digital marketing efforts including newsletters, a website overhaul, blog posts and online/social media advertising. Generated newsletter response rate of between 12% and 14% (up to 4x the average industry rate). Boosted social media followings by 150% and engagement exponentially. Organized 30+ co-branded partnerships and 15 influencer collaborations.Built marketing division from scratch. Conceptualized and executed various out-of-the-box grassroots marketing initiatives that increased repeat customer base, garnered consumer awareness and tripled sales numbers in target markets.Produced all marketing communications content: bottle and package labels, point-of-sale copy, slogans/taglines, customer communications, invitations, company statements, advertisements, event postings, special project copy, etc. Ensured all communications was cohesive and consistent.Spearheaded regionally-focused PR/marketing campaigns coinciding with distribution updates and expansion into new markets. Created a training presentation that enhanced the sales reps’ understanding of the products and helped them sell more effectively.Supported internal communications of the company. Implemented cross-functional processes and team-building activities. Launched company-wide quarterly brand updates. Led all meetings, calls and presentations pertaining to public relations and marketing.

San Diego, Ca, Us

Supervised ten accounts in the CPG industry; clients included Suja Juice, Core Hydration, Perfect Bar, Freshly, Daily Harvest, Nourish Snacks and barkTHINS, among others. Engaged in day-to-day contact with clients, bolstered media contact roster and refined collaborative and empowering managerial style.Developed and executed both short and long-term PR plans and large-scale brand initiatives for clients with yearly retainers ranging from $60,000 – $180,000. Attended 5+ media missions in New York City, Los Angeles and San Francisco.As a result of well-maintained media relationships and unique storytelling, landed clients in top tier publications such as The Wall Street Journal, The New York Times, Forbes, Fast Company, Entrepreneur, Good Housekeeping, Shape, Vogue and ELLE.Assisted in celebrity product seedings. Leveraged celeb partnerships, investments and sightings to secure hits in major entertainment media including Us Weekly, OK!, Star and New York Post.

San Francisco, California, Us

Strategized, developed and lead execution of press-worthy programs, partnerships, press trips and initiatives for numerous national and international hotel and real estate brands, including St. Regis Hotels & Resorts, Riviera Palm Springs, Huntington Hotel, Carneros Resort and Spa, Crescent Heights and Millennium Partners.

San Francisco, California, Us

Secured countless press placements for all ten client accounts, ranging from wineries to apparel. Assisted in press trips, media dinners and events, from conceptualization to execution. Secured two promotions within first six months at the firm.

San Francisco, California, Us

Developed key relationships with local media in a new market. Continued to establish contacts in national and regional media and in the growing realm of social media influencers.

New York, Ny, Us

Executed annual press trips with top national and regional media as well as coordinated countless deskside appointments in key local, regional and national markets including Los Angeles, San Francisco and New York. Media trained clients for interviews and broadcast opportunities. Marquee clients included Fairmont Resorts & Hotels and Willow Stream Spa, Destination Hotels, L’Auberge de Sedona, Hotel del Coronado and THE US GRANT Hotel.

New York, Ny, Us

Honed written and verbal communication skills, pitched media, spearheaded client social media campaigns.

Santa Monica, Ca, Us

San Diego, Ca, Us

New York, Ny, Us