As the Director of Ecommerce Operations at Tibi, a high-end contemporary womenswear brand, I oversee the online sales growth and customer retention strategies. With more than ten years of ecommerce management experience in the fashion industry, I bring a combination of creative and analytical skills to optimize the online shopping experience and brand image across multiple platforms and channels.I have successfully implemented reporting structures and built strong cross-functional relationships with internal and external stakeholders, such as merchandising, creative, IT, fulfillment, and marketing teams, to ensure the alignment of business goals and customer needs. I am proficient in various ecommerce tools and platforms, such as Shopify, Magento, Klaviyo and Adobe. I also have a Bachelor of Arts degree in Fashion Merchandising from Virginia Commonwealth University, where I developed my passion and knowledge for the fashion industry and its trends.