Vertical Farming / AgTech / B2B• Promoted to optimize a $600,000 budget to drive demand generation across acquisition channelsfor a Series A Vertical Farming startup; focused on enhancing digital marketing operations andsupporting new product launches with creative SEO-backed content, paid media campaigns, socialmedia, and PR efforts.• Managed a diverse team of 11 including full-time staff, agency partners, and contractors on a dailybasis to drive marketing strategy, hit measurable acquisition goals, and track KPI for creative andvideo production, paid media management, SEO, web design, and ongoing PR.• Launched two new websites, implemented acquisition tracking / analytics, created an SEO-drivenblog to increase organic traffic sessions by 116% YOY, lead generation by 59% YOY; loweringconversion costs by 61%.• Designed cross-channel and targeted campaigns to support sales, investor relations, and biz opsdepartments; producing sales collateral, investor decks, paid media ads, email newsletters, virtuallive tours, and landing pages for audiences including investors, retailers, educators, prospectivecandidates and policymakers.• Led go-to-market strategies in response to major business pivots, rebranded a CPG brand into a B2Bwhite-label partner in sustainable food production within new industries outside of traditional retailand grocery including local government, education, nonprofits, real estate and venture capital

Vertical Farming / AgTech / B2BSole individual contributor (90%) project manager and agency management (30%)• Hired by a former manager to oversee a $400,000 annual marketing budget driving B2B lead generation across all channels, both traditional and digital, to attract and educate prospective clients for commercial food production off-take agreements• Led two go-to-market strategies in response to major business pivots and launched two new websites, grew social media presence, implemented key tracking and analytics channels• Wrote and creative directed quarterly digital campaigns, and produced and project managed YouTube educational AgTech series “Spill the Greens”• Rebranded a CPG brand into a B2B white-label partner in sustainable food production within new industries outside of traditional retail and grocery including local government, education, nonprofits, real estate and venture capital• Wrote and designed investor decks, sales collateral, social media content, welcome email series and monthly newsletters, guides, and landing pages for investors, retailers, educators, and policymakers• Managed two in-house employees and up to 9 agencies and contractors on a daily basis to drive marketing strategy and track KPI for creative and video production, paid media management, SEO, blogging, and ongoing PR• Outlined and implemented marketing and sales automation flow within Zoho CRM, Mailchimp and Zapier to track MQLs, SQLs, attribution, engagement and conversion rates• Served as Interim Director of Ops for eight months in 2020 to support new employees onboarding, drive recruiting efforts, process hiring and benefits paperwork, Google Workspace migration, and manage weekly food donations across DFW and Houston metro areas

SaaS / Real Estate Tech / B2B2C• Hired by a former colleague to manage website refresh and execute new brand direction for a conversion focused Door.com to meet modern SEO and web accessibility standards. Oversaw project scope and timeline while executing initial UX design, wireframes, on-page SEO backed copy, and oversaw art direction in partnership with product + development teams.• Redefined USP and brand values, managed refresh on look & feel / voice & tone to create a strong, thoughtful, and compelling consumer facing brand for multiple audiences across mobile and desktop, as well as maintaining brand consistencies throughout agency partners initiatives (creative, video production, SEO & PR).• Set content strategy, determined cadence + distribution, produced and published ongoing SEO backed blog posts, organic + paid social, email, and short-form videos to support all stages of the customer journey as well as creative directing and managing production partnerships (e.g. long form explainer videos, infographics, slick sheets, radio and podcast scripts, and sales collateral).• Served as brand voice and first touch point for users across social media and paid media channels. Maintained brand profiles, published content and responded to customer reviews, comments and inquiries.• Wrote conversion-focused microcopy for client portal experience and served as editor for new product and development prototypes.

Boutique Digital Marketing Agency Notable Clients: USAA, ALS Association, Which Wich, OneSight, Four Corners Brewery, Luxottica Eye Care, Big Thought, Mooala, Commit! Dallas, Gold’s Gym AMP, LIKEtoKNOW.it, Rise (acquired by SurfAir)• Promoted to lead a team of digital strategists in the execution of all client digital go-to-market and content strategies, managed work allocation, team dynamics and output. Clients included a diverse set of industries and verticals including eCommerce, non-profits, B2B, recruiting, quick service restaurants, CPG, and professional services.• Implemented strategic project processes for client discovery sessions, customer journey and empathy mapping, audience and keyword research, outlining advocacy programs, and cross-channel content & creative narratives for social media, paid media, email automation, and web.• Developed and presented comprehensive digital strategies, audits, and campaign plans for clients, covering all aspects of their digital presence including paid, earned, owned, and shared touch points. • Interim Creative Director responsibilities included managing three designers and their workload, reviewing and approving all creative assets (new business and ongoing retainer work), as well as serving as the main client touchpoint on ongoing digital creative and web design projects.

Promoted to manage a team of content strategists and social media specialists to provide ongoing digital content support focused on social media campaigns (organic + paid), search engine optimization, UX/UI & landing page, and community management across all BuzzShift and Ivie Organization clients.

Developed holistic digital strategies for clients in various fields, from fast-causal restaurants to premium skincare, to support and position their products and services to stand out in the digital space. Specialized in content strategy; focused on solving major problems in web, email, social media, SEO, design and storytelling. Pitched concepts and tactics to clients and their stakeholders and pitching to new business.Managed all Which Wich social media channels and served as the brand voice daily to engage customers, grow retention and loyalty, and resolve customer service issues.

Instructed senior level undergraduates at the Temerlin Advertising Institute for Education and Research with a focus in digital content advertising & marketing.

Boutique Digital Marketing AgencyNotable clients: Dallas Women’s Foundation, New Friends New Life, Embrey Family Foundation, Executives in Action, Incarnation House, SMU, Hunt Foundation• Managed seven nonprofit and socially conscious businesses’ social media teams to drive advocacy, volunteer growth, and donations. Directly supervised one full-time staff member and two social media interns. • Planned and conceptualized creative strategy and live tweeting/posting for nonprofit fundraising events for three clients; raising between $20K-1M in day-off donations.• Lead Content Strategy + Community Manager: Writing, curating and managing four nonprofits’ daily social media presence. Serving as the frontline brand manager, social content strategy lead and engaging partners and influencers to grow brand presence. • Leveraged measurement tools to provide progress reports on social activity, engagement and insights, while continually finding ways to improve on those metrics through testing and new initiatives.

• Conceptualized, designed and implemented diverse and engaging social media content and lead generation campaigns to create a dynamic online community for current and prospective business school students and alumni.• Consulted and advised faculty members and directors on how to best incorporate social media into their curriculum and highlight their degree programs and professional expertise. Met monthly with Dean and key stakeholders to discuss growth strategy, competitor analysis, and review success metrics.

• Designed and distributed all promotional content for 40 career events and managed social media, marketing and paper and mass email materials increasing student attendance by 34%. • Supervised student interns dedicated to enhance and execute marketing initiatives resulting in a 30% increase in followers on Twitter, Facebook and LinkedIn.• Created and facilitated over 50 interactive presentations per academic year for audiences of 10-600 students, parents and staff.• Developed and coordinated the SMU Connection; a partnership program with the Alumni Office designed to connect over 300 alumni with students through events, online interactions and a one-day externship program.

- Wrote, directed, and edited advertisement video content

- Advised 18 underrepresented undergraduate students in the Reaching Inside Your Soul for Excellence (RISE) Mentoring Program and met biweekly to discuss study strategies, career choices, and academic goals in order to increase African American achievement and retention. - Created and facilitated academic-related workshops and seminars for both large and small groups of students.