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An accomplished senior marketing executive, I have more than 20 years of experience transforming organizations by developing and leading branding, demand generation, content marketing, and corporate communications initiatives. I bring creative and strategic vision combined with tactical execution fluency to drive impactful programs that deliver qualified results and support organizational growth goals.Skilled at building and motivating cohesive, engaged, and high-performing teams along the journey to marketing maturity, I excel at executive-level cross-functional collaboration and alignment in complex, ever-changing environments. I am passionate about and committed to fostering organizational health and company cultures where all team members are enabled, fulfilled, and inspired to achieve success.My experience includes leading branding and marketing strategy for B2B SaaS and software organizations in healthcare tech, senior living, enterprise software, education, commercial, utility, public safety, and government as well as marketing agency strategic support for digital health, telecom, fintech, banking, and pharmaceutical clients.AREAS OF EXPERTISE✓ Integrated Marketing Strategy✓ Team Leadership✓ Thought Leadership Programs✓ Brand Strategy & Positioning ✓ Multichannel Content Strategy✓ Demand & Lead Generation Programs✓ SaaS Marketing and Sales Enablement✓ PR & Media Spokesperson✓ Internal, Executive & Corporate Communications
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Chief Marketing OfficerEncodaMobile, Al, Us -
Chief Marketing OfficerPsych Hub Jan 2023 - PresentNashville, Tn, UsPsych Hub is on a mission to empower everyone to create a better approach to mental health for themselves and others. Psych Hub offers the only end-to-end platform that empowers the entire mental health ecosystem — the individuals seeking mental health support, the practitioners delivering it, and the organizations supporting them — with evidence-based education, resources, and connection to specialized care.For more information, visit www.psychhub.com -
Chief Marketing OfficerSchernecker Property Services, Inc. Dec 2022 - PresentNeedham, Ma, UsSchernecker Property Services (SPS) is a specialized exterior restoration company helping New England condominium association boards plan and save money. We are a growing company committed to our mission of delivering the highest-value, long-term solutions to our clients and their communities. -
Fractional Chief Marketing OfficerYorcmo Nov 2022 - PresentOmaha, Nebraska, UsDevelop and execute brand, customer experience and sales enablement marketing strategies for businesses looking to pivot, scale or exit their services into growth areas. -
Partner, Marketing StrategyJones - We Are The Joneses Mar 2022 - Dec 2023St. Louis, Mo, UsJONES is a full-service Marketing and PR agency helping our clients create enviable brands. Everything from your brand platform, to content strategy, to nurturing and customer engagement must be in sync to win and retain customers. Our 13-point methodology aligns marketing efforts and transforms you into the envy of your industry.Leader of strategy, program execution, and operations for full-service agency on behalf of B2B clients in digital health, telecom, fintech, and enterprise software. I expertly guide teams in delivering strategic messaging, content creation, digital marketing, demand gen, thought leadership, branding, and media relations programs. -
Vice President, Head Of MarketingIn2L (It'S Never 2 Late) Mar 2019 - Nov 2021Greenwood Village, Colorado, UsAs the market leader in senior engagement technology, iN2L (It’s Never 2 Late) has been enriching the lives of older adults through content-driven engagement since 1999. A critical part of the resident experience in more than 3,000 nursing homes, assisted and independent living communities, memory care settings and adult day programs across the U.S and Canada, iN2L creates possibilities, enjoyment, and connection for hundreds of thousands of seniors.I successfully established the software company's first true marketing department, creating functional maturity instrumental in iN2L's growth and expansion. Conducted a comprehensive rebranding effort to cement the organization's innovator status while evolving market perception and maturing corporate brand image. Spearheaded iN2L's first new solution launch in 20 years, including creating a value-based messaging platform, research-based content strategy, events, and more. -
Vice President, Marketing CommunicationsWest Corporation Nov 2017 - Mar 2019Omaha, Ne, UsConnecting people with each other and the right information is mission-critical. Intrado, formerly West, develops innovative cloud-based technology to make it easier, more effective and more efficient to make the right connections.My 14-year tenure with the organization that began as TeleVox Software, became West Corporation through acquisition, and finally evolved to Intrado includes includes positions of increasing responsibility, from Marketing Manager for TeleVox to Vice President of Marketing for West’s healthcare division in 2015 to Vice President of Marketing for the healthcare, education, commercial, utility, public safety, and government segments. Some of the accomplishments I'm most proud of during this time include:• Creation and management of a research-based thought leadership program to position TeleVox/West as a patient engagement SaaS. Results include 16 research reports, 13 white papers, 91 published articles, 300 earned feature pieces of coverage, and 105 executive media briefings. • Serving as the media spokesperson for numerous phone, in-person, and live radio interviews to promote TeleVox/West's healthcare thought leadership message.• Leading marketing teams in achieving consistent and measurable demand generation success, including average annual ROMI of 6X and contribution of more than two-thirds of total sales pipeline and revenue. • Leading three rebranding and brand/refresh efforts for TeleVox and West.• Committing to actively fostering organizational health as a member of the Executive Leadership Team, and supporting that effort by launching an internal communications function to drive employee engagement. -
Vice President, Marketing CommunicationsWest -- Televox Solutions Mar 2015 - Nov 2017TeleVox Solutions, the healthcare offerings of West Interactive Services, are automated voice, email, SMS and web communications that healthcare providers can use to engage and activate patients on a massive scale. 85% of patients want digital communication from their providers. TeleVox Solutions deliver on this expectation by enabling more than 1.5 million healthcare interactions daily on behalf of 140,000 healthcare providers. As the leader in innovative customer experience and technology integration solutions, West empowers organizations to effectively engage customers on their own terms. We design and implement solutions that strategically support an enterprise’s unique environment and enable seamless communication with customers across all channels. Since 1986, West has been building meaningful connections, enhancing productivity, increasing profitability, exceeding expectations and improving customer retention for clients in communications, healthcare, utilities, financial services and commercial industries. We connect. We deliver. We are West.
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Sr. Director Of Marketing CommunicationsWest -- Televox Solutions Aug 2004 - Mar 2015Making contact with patients is one thing; engaging them is another. TeleVox understands that engaging with patients between healthcare appointments will encourage and inspire them to follow and embrace treatment plans. Since 1992, we have delivered personalized, ongoing automated voice, email, SMS and web Engagement Communications (EC) to break through and activate positive patient behaviors by delivering technology with a human touch. Our approach is embraced by more than 140,000 providers nationwide, represented in physician and dental practices, group health networks, hospitals, managed care organizations and pharmaceutical companies alike. Having been named both a Healthcare Informatics Top 100 and Fastest Growing company, TeleVox is a subsidiary of West Corporation and is headquartered in Mobile, AL.
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Account ExecutiveJwt 2003 - 2004New York, Ny, UsAccount: Domino's Pizza -
Account ExecutiveRapp Collins Worldwide 2000 - 2003New York, Ny, UsAccounts: Citizens Bank, Lowe's, Merck, Pfizer
Allison Hart Skills
Allison Hart Education Details
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Penn State UniversityInterdisciplinary -
Penn State UniversityBusiness
Frequently Asked Questions about Allison Hart
What company does Allison Hart work for?
Allison Hart works for Encoda
What is Allison Hart's role at the current company?
Allison Hart's current role is Chief Marketing Officer.
What is Allison Hart's email address?
Allison Hart's email address is al****@****vox.com
What is Allison Hart's direct phone number?
Allison Hart's direct phone number is +122859*****
What schools did Allison Hart attend?
Allison Hart attended Penn State University, Penn State University.
What are some of Allison Hart's interests?
Allison Hart has interest in Interior Design, Gardening, Education, Art, Running.
What skills is Allison Hart known for?
Allison Hart has skills like Social Media Marketing, Lead Generation, Marketing, Leadership, Marketing Strategy, Marketing Communications, Internal Communications, Editing, Management, Public Relations, Direct Marketing, B2b.
Who are Allison Hart's colleagues?
Allison Hart's colleagues are Nathanael Cox, Debbie Miller, Neomelani Alba, Cpc-A, Karen Brimmer, Devon Edwards, Grace George, Suzanne Cocker.
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