Allison Hartsoe Email and Phone Number
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I was 26 when I co-founded a $76M VC-backed technology company with 230 employees in 4 countries. Despite our initial success and rapid growth, we lacked a clear "operating code" for sustainable success.The company I was so proud of failed, and I felt completely inadequate.At the executive level, we had been driven by numerous "expert" opinions without real quantitative clarity. After the company's demise, I had a realization: why wasn’t there a more scientific, data-driven approach to business growth and ongoing sustainability? I could not find one, so I built one. I began working in big data, focusing on digital analytics, at the cutting-edge firm Semphonic. Then I added customer-centric marketing science from Pete Fader’s class at Wharton. This led me to write "The Age of Customer Equity" and develop an AI/ML algorithm that calculates Customer Equity as a clear path to revenue.But it was not until I pitched dozens of PE firms at EY and finished a PE certification program that I finally found even more powerful applications that could be connected to the PE view of value. Today, I still own my IP. I’ve uncovered millions of dollars in underperforming customer revenue and built plans to capture it. From due diligence to exit readiness, I analyze and improve the performance of PE-backed B2B companies in manufacturing and retail with revenues of $25M or more. I provide these companies with what I never had: a data-driven, clear path to customer revenue, empowering them with a long-term durable advantage.Here are a few proof points: • Identified and optimized marketing spend with reallocation of $8MM spend for portco at large PE firm• Reallocated product mixture for CFO according to what good and bad customers purchase vs product margins saving $2M • Mapped gross margins by customer value to identify the critical 10% must-keep accounts for CCO• Led large-scale digital transformation for Fortune 500 client, standardizing analytics globally• Developed expertise in identifying and overcoming common barriers to customer-centric transformations"Allison's Customer Equity AI algorithms supported our value creation efforts in Private Equity at EY. She applied her methodology to locate many millions in operational savings at the portfolio level." - Tim Tracy, EY Partner, PE LeaderLet's unlock the hidden potential in your customer base. Together, we can extract maximum power from your data to build tomorrow's market-leading businesses. Follow me for more insights.
Electrigarden Ventures
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- electrigarden.com
- Employees:
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Electrigarden Ventures
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Advisory Council MemberHarvard Business Review Aug 2024 - PresentBrighton, Ma, Us -
Fractional Operating PartnerAllison Hartsoe Llc Apr 2024 - PresentLake Oswego, UsThere's something I see in the data that others do not. It's a way of spearfishing for future revenue that comes from blending deep data analytics knowledge with PE's financial vision of value creation. This customer-centric path to revenue acceleration aligns strategies to tactics while creating a recurring measurement that gets everyone to row in the same direction. I provide personal consulting alongside an AI-enabled system I created called Customer Equity. If you are a CEO thinking about an exit, a PE firm in need of faster value creation for your portcos or a PE Operating partner who just needs to get everyone on the same page, then let's talk. -
Managing Director Customer & GrowthEy Nov 2022 - Apr 2024London, GbBoomeranged back prior to Everest attempt to split the firm. Pioneered the customer equity approach within the AI and Data team's customer & growth field of play. Coached a talented remote team to use predictive algorithmic calculations to deepen customer segmentation profiles and connect them to future business value. Worked across both Strategy and Transactions / Private Equity and multiple industry corporations. Identified multiple millions of untapped value in whitespace opportunities across marketing, geography and portfolio roll ups. Ignited fresh ways to measure the value customer feedback, product recommendations, discounts and loyalty programs. From strategy to tactic, the customer equity approach transforms effort into measurable opportunity cost and aligns a common definition of success across teams. -
The Age Of Customer Equity - Author, Speaker, Ai TechnologistAllison Hartsoe Llc Oct 2021 - Nov 2022Lake Oswego, UsTurned the principles of the book into an AI technology called Customer Equity. Modernized the fundamentals of customer-centric thinking from strategy to tactic within a fresh framework of listen, learn, lead in The Age of Customer Equity, including what moves companies along and what holds them back. Supported by interviews with over 125 executives, academics and customer analytics experts to provide real life applications and detail. If you've ever wanted to be a "fly on the wall" overhearing great customer-centric transformation discussions, then this is the book for you.
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CeoAmbition Data Llc (Partial Exit) Apr 2014 - Nov 2022Founded third company. Proud to have worked relentlessly to create value and grow a tremendously talented team from scratch. Ambition Data, we arm growing brands with clear information needed to make revenue-driving decisions.We work across existing tools and technologies to uncover customer behavior, identify opportunities to amplify marketing ROI, and optimize your time. Derived from Wharton methodologies and featured in MIT’s Technology Review, our focus on building customer lifetime value aligns with your long-term growth & success. See how our expertise in digital analytics and customer-focused development can help you achieve more with less.
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Senior ManagerErnst & Young 2013 - 2013London, GbSemphonic was acquired by EY as a business line extension so work remained the same but the company changed. Less fun after the acquisition.
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Vice President Of Analytics, Semphonic (Acquired)Ernst & Young 2009 - 2013London, GbManagement team member of high-growth digital analytics company. One of my favorite roles. Grew and managed one-third of revenue. Built and executed digital analytics strategy for Fortune 500 customers including Blackrock, BlueShield, Genentech, GlaxoSmithKline, HP, Intel, Microsoft, Nike, Seagate, and SelectQuote. Work includes multi-source cloud integration to dashboard, creation of global standards, stakeholder interviews, data strategy, tool recommendations, implementation best practices, standard operating procedures, training and segmentation. Managed team of five in Portland plus remote team.
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PresidentAspyro 2003 - 2009Second company founded. Part of Colorado Springs Incubator Program. Aspyro was an eBay analytics technology and services company. Co-developed patent-pending eBay analysis technology for Titanium eBay PowerSellers. Developed custom tracking metrics to guide ongoing profitability of PowerSellers. Strategically managed over $2M in eBay sales per month for 12 PowerSellers including several No. 1 category leaders. Increased individual PowerSeller revenues as much as 450% and reduced eBay fees as much as 46% quarter over quarter.
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Secretary Board Of DirectorsIsyndicate (Acquired) Oct 1996 - Apr 2001First company founded. An absolute rocket ship and so much fun. Board member of venture-backed company which I co-founded. Raised over $70m in funding through series F.
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Vice President International Business DevelopmentIsyndicate (Acquired) 1999 - 2001Venture-backed Silicon Valley start-up for content syndication across the Internet globally. Identified market-driving metrics and projected five-year sales model for Europe, Asia and Latin America. Established London office and strategic partnerships in Germany, France, Singapore, Australia and Japan. • Closed $76M post deal with Bertelsmann to form European joint venture.• Grew UK revenues to $1M in less than one year and cut off local competition.
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Vice President OperationsIsyndicate (Acquired) 1996 - 1999Designed customer implementation processes and professional services division. Supervised and trained 10 web producers. Signatory on all customer contracts. • Negotiated the close of first $2.5M of business with Fortune 1000 customers.• Increased gross margins from 25% to 50% through the sale of value-added services. • Increased average contract value 66% by introducing six-month upselling cycle. • Decreased time to revenue recognition from 90+ days to less than 30 days.• Created and presented a series of one-day educational syndication seminars for partners and customers that drove initial sales revenues and content partnerships.• Personally managed key strategic relationships with Vignette, GeoCities, Fidelity Investments, INVESCO
Allison Hartsoe Skills
Allison Hartsoe Education Details
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Wharton Executive Education -
Ohio UniversitySumma Cum Laude
Frequently Asked Questions about Allison Hartsoe
What company does Allison Hartsoe work for?
Allison Hartsoe works for Electrigarden Ventures
What is Allison Hartsoe's role at the current company?
Allison Hartsoe's current role is I help PE-backed B2B companies uncover a clear path to future revenue with a powerful customer diagnostic.
What is Allison Hartsoe's email address?
Allison Hartsoe's email address is al****@****ata.com
What is Allison Hartsoe's direct phone number?
Allison Hartsoe's direct phone number is +150396*****
What schools did Allison Hartsoe attend?
Allison Hartsoe attended Wharton Executive Education, Ohio University.
What are some of Allison Hartsoe's interests?
Allison Hartsoe has interest in New Technology, Women In Leadership, Skiing, Entrepreneurship, Mentoring, Lifelong Fitness, Adventures Of All Kinds, Building Business, Travel.
What skills is Allison Hartsoe known for?
Allison Hartsoe has skills like Web Analytics, Strategy, Omniture, Analytics, E Commerce, Digital Marketing, Digital Strategy, Crm, Google Analytics, Start Ups, User Experience, Business Development.
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