Allison Hartsoe Email & Phone Number

Brighton, MA, US

Lake Oswego, US

There's something I see in the data that others do not. It's a way of spearfishing for future revenue that comes from blending deep data analytics knowledge with PE's financial vision of value creation. This customer-centric path to revenue acceleration aligns strategies to tactics while creating a recurring measurement that gets everyone to row in the.

London, GB

Boomeranged back prior to Everest attempt to split the firm. Pioneered the customer equity approach within the AI and Data team's customer & growth field of play. Coached a talented remote team to use predictive algorithmic calculations to deepen customer segmentation profiles and connect them to future business value. Worked across both Strategy and.

Lake Oswego, US

Turned the principles of the book into an AI technology called Customer Equity. Modernized the fundamentals of customer-centric thinking from strategy to tactic within a fresh framework of listen, learn, lead in The Age of Customer Equity, including what moves companies along and what holds them back. Supported by interviews with over 125 executives.

Founded third company. Proud to have worked relentlessly to create value and grow a tremendously talented team from scratch. Ambition Data, we arm growing brands with clear information needed to make revenue-driving decisions.We work across existing tools and technologies to uncover customer behavior, identify opportunities to amplify marketing ROI, and.

London, GB

Semphonic was acquired by EY as a business line extension so work remained the same but the company changed. Less fun after the acquisition.

London, GB

Management team member of high-growth digital analytics company. One of my favorite roles. Grew and managed one-third of revenue. Built and executed digital analytics strategy for Fortune 500 customers including Blackrock, BlueShield, Genentech, GlaxoSmithKline, HP, Intel, Microsoft, Nike, Seagate, and SelectQuote. Work includes multi-source cloud.

Second company founded. Part of Colorado Springs Incubator Program. Aspyro was an eBay analytics technology and services company. Co-developed patent-pending eBay analysis technology for Titanium eBay PowerSellers. Developed custom tracking metrics to guide ongoing profitability of PowerSellers. Strategically managed over $2M in eBay sales per month for 12.

First company founded. An absolute rocket ship and so much fun. Board member of venture-backed company which I co-founded. Raised over $70m in funding through series F.

• Venture-backed Silicon Valley start-up for content syndication across the Internet globally. Identified market-driving metrics and projected five-year sales model for Europe, Asia and Latin America. Established London.
• Closed $76M post deal with Bertelsmann to form European joint venture.
• Grew UK revenues to $1M in less than one year and cut off local competition.

• Designed customer implementation processes and professional services division. Supervised and trained 10 web producers. Signatory on all customer contracts.
• Negotiated the close of first $2.5M of business with Fortune 1000 customers.
• Increased gross margins from 25% to 50% through the sale of value-added services.
• Increased average contract value 66% by introducing six-month upselling cycle.
• Decreased time to revenue recognition from 90+ days to less than 30 days.
• Created and presented a series of one-day educational syndication seminars for partners and customers that drove initial sales revenues and content partnerships.

Education record

Bs, Journalism, Summa Cum Laude