Allison Daniel Email & Phone Number

Seattle, Washington, US

Seattle, Washington, US

Tukwila, WA, US

- Manage a team of 5 direct reports overseeing Paid Social (Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, Pinterest, NextDoor, LinkedIn), Paid Search (Google and Bing), Display (GDN, YouTube, Endemic, Programmatic, Native), Email (Salesforce Marketing Cloud), SMS, and Web Personalization (Google Optimize and Salesforce Marketing Cloud.

Tukwila, WA, US

- Managed a team of 2 direct reports running Paid Social, SEM, and Newsletter programs.- Designed the acquisition and retention strategies across ~15 channels (Google Search, Google Display, Bing Search, YouTube, Facebook, Instagram, Twitter, Pinterest, NextDoor, TikTok, Reddit, LinkedIn, Taboola, Snapchat, Bankrate) to meet new member and product goals.

Tukwila, WA, US

- Hired to build the in-house Paid Media program from scratch, saved $400k+ in agency fees and misspent budget, and increased SEM’s contribution to digital origination by 34% YoY.- Designed campaign strategies to integrate marketing channels for maximum reach andtraffic to BECU.org through upper and lower funnel tactics such as Display (Google Display.

Seattle, WA, US

- Managed multiple products within Expedia Partner Central and maintained the tutorialsand documentation to assistant Market Managers.- Ran the EPC Ambassadors Program, which included an international cohort of MarketManagers from EMEA, LATAM, NORAM, and APAC. This group was the “front lines” of EPC functionality and updates and helped disperse new.

Seattle, WA, US

- Resident SEM subject matter expert, I train TravelAds sellers on optimization practices andmessaging to advertisers.- Responsible for GTM strategy, including rolling out a pivotal TravelAds integration into anew platform.- Designed an Acquisition strategy with a sprint-like methodology to boost hotel count. Thefirst test market increased hotel.

Seattle, WA, US

- Redesigned the TravelAds microsite with a unique value proposition to appeal toadvertisers interested in a high-performing CPC product.- Developed and recorded 5 training videos in 70 languages to save the TravelAds Sales team~49 hours a year per seller in advertiser training overhead.- Scripted Sales responses to common advertiser concerns facilitate.

Seattle, WA, US

- Spearheaded the implementation and testing of the Google Remarketing Lists for Search Ads (RLSA) product, which allowed the team to leverage spend more efficiently and improve efficiency, CPA, and Click-Through economics.- Worked with the Google Product Team and internal Reporting teams to develop business requirements for RLSA functionality and.

Seattle, WA, US

- Ran Facebook and Twitter ad buys for both the Paid Search and Brand department, including the writing and designing of all ads and managing in excess of $100k in advertising budget.- Team Finance representative, running weekly pacing and forecasting performance numbers and communicating to leadership.- Managed Canada, Australia, and New Zealand Points of.

Seattle, Washington, US

- Promoted to Team Lead, managing 5 People.- Received “Most Valuable Team Member” award for my department.- Ordered on average $30k dollars a week worth of shoe merchandise for the entire nation’s Nordstrom stores.- Built and maintained relationships with current vendors to help facilitate special orders.- Worked with a high degree of accuracy and.