Allison Holdridge Email & Phone Number

Louisville, Ky, Us

Louisville Metropolitan Area

Leading the development and execution of comprehensive strategy and content for Sazerac's global portfolio of brands, including Buffalo Trace Distillery, Traveller Whiskey, and Fireball.KEY ACHIEVEMENTSComprehensive Strategy Development: Created Sazerac’s first comprehensive social media strategy, enhancing brand interaction and boosting content ROI through strategic paid content integration.Transformational Project Leadership: Spearheaded the implementation of Adobe Workfront, revolutionizing collaboration and integration across diverse departments and global teams. Onboarded 200+ users, driving significant improvements in operational efficiency, workflow optimization, and project delivery timelines.Digital Presence Enhancement: Promoted cross-departmental and cross-regional collaboration, driving multiple digital initiatives across the US, UK, Europe, South Africa, Ireland, and Australia.Celebrity Influencer Campaigns: Developed and executed high-impact celebrity influencer campaigns, improving performance metrics while ensuring TTB advertising compliance.Social Media Growth: Elevated social media impact for 10+ priority brands, surpassing a 10% growth target through major campaigns and sophisticated analytics.Market Adaptation: Directed strategies to respond to market shifts and regional differences, customizing campaigns for varied consumer needs and achieving market success.CORE RESPONSIBILITIESStrategic Content Initiatives: Building and scaling strategic content initiatives across social, influencer, and digital platforms.Data-Driven Strategy: Utilizing analytics to inform and refine content and paid social media strategies.Tailored Campaigns: Tailoring campaigns to meet the specific needs of different markets and consumer segments.Influencer Marketing & Compliance: Leading efforts in influencer marketing and ensuring compliance with advertising regulations.

Greater New Orleans Area

Provided comprehensive communications, marketing, and e-commerce solutions for clients across various industries, including tourism, home goods, health, and hospitality.KEY ACHIEVEMENTSDigital Campaign Strategy: Strategized and implemented successful digital campaigns across e-commerce, web, social media, and print platforms, driving significant growth in client engagement and sales. Utilized data analytics to measure performance and optimize strategies.Brand Development: Designed and developed full-scale brand identities, including logos, style guides, and marketing collateral, leading to enhanced brand recognition and customer loyalty. Ensured consistency and cost-effectiveness in all branding efforts.Website Strategy and Management: Led the development and optimization of a diverse portfolio of standard and e-commerce websites. Implemented advanced user experience enhancements and strategic improvements, significantly increasing online sales and client engagement.Content Creation: Developed and managed diverse marketing content, including social media posts, motion graphics, and targeted email campaigns, resulting in increased client visibility and engagement. Ensured content met the specific needs of different markets and consumer segments.Project Management: Directed multiple concurrent projects, ensuring timely delivery and adherence to client specifications. Demonstrated strong organizational and multitasking abilities, while efficiently managing resources and budgets.Notable Clients:Buffalo Trace Distillery, Sazerac House, Louisiana Public Health Initiative, Boxhill Outdoor Living, Suter Motorcycles, Roxy/Quicksilver Surf, Kosugi/Marisa Grace Japan, Greenvelope, Carve Designs Swimwear, Sensi Graves Swimwear, One Kings Lane, Duck Brand, Invitation Box, Torpedo Factory Art Center, Funnel9, and more.

New Orleans, Louisiana, United States

Key Achievements:Campaign Leadership: Directed cross-functional teams to deliver comprehensive marketing campaigns across social, digital, broadcast, and print mediums for sectors including tourism, spirits, and public health.Workflow Optimization: Collaborated with stakeholders to refine project workflows, enhancing efficiency and ensuring timely delivery of high-quality marketing materials.

Jacksonville, Florida

Key Achievements:Creative Capability Enhancement: Expanded the agency’s creative capabilities across print, broadcast, social media, mobile, and digital platforms.Workflow Optimization: Re-engineered workflows across all disciplines, driving continual improvement and efficiency.Cultural Transformation: Fostered a collaborative and flourishing internal culture, transforming a previously divided organization into a cohesive and productive team.Core Responsibilities:Strategic Collaboration: Partnered with Strategy, Account, and Creative teams to develop and execute engagement strategies, ensuring ideas were accurately translated into compelling multi-platform work.Talent and Resource Management: Facilitated agency-wide integration, aligning the right talent for optimal project success and account utilization, including managing goals, deliverables, schedules, budgets, and resources.Data-Driven Improvements:Collaborated with senior leadership to analyze digital measurement data, recommend actionable improvements, and implement changes.Team Supervision: Supervised traffic, project management, studio, and digital development teams, ensuring seamless project execution.Resource Planning: Planned, organized, secured, and managed resources to achieve specific goals, driving continual improvement and project success.

Jacksonville, Fl

Key Achievements:Digital Strategy Leadership: Supervised all digital strategy and the development of online creative and production, driving significant increases in client engagement and satisfaction.Team and Project Development: Managed digital strategy, account management, resource allocation, and team development across all digital projects, including websites, social media, and digital media platforms.Strategic Evaluation: Evaluated and developed new media and social media strategies for clients across multiple sectors, including Healthcare, Education, Leisure, and B2B, enhancing their digital presence and effectiveness.Agency Growth: Played a crucial role in reorganizing and developing the interactive team, resulting in a significant increase in agency billings.Core Responsibilities:Digital Strategy and Production: Directed the creation and implementation of comprehensive digital strategies and online creative projects.Account and Resource Management: Oversaw account management and resource allocation to ensure project efficiency and success.Cross-Sector Strategy Development: Developed tailored media strategies for a diverse range of industries, ensuring optimal digital engagement and performance.Team Leadership: Led the interactive team through reorganization and development, fostering a productive and innovative work environment.

Los Angeles, Ca

Led creative, production, and operational digital initiatives for Toyota, overseeing project management, client engagement, and innovative digital solutions within the automotive industry.Key Achievements:Project Management: Directed high-impact digital projects with aggressive timelines and budgets, managing workflows across teams and vendors for timely, cost-effective delivery.Client Engagement: Ensured high client satisfaction by aligning project outcomes with strategic objectives and managing expectations.Stakeholder Collaboration: Executed groundbreaking digital ideas with key stakeholders, leveraging advanced technical platforms for innovative automotive advertising.Vendor Coordination: Sourced, negotiated, and managed vendor relationships, overseeing workflows among internal teams and remote vendors from RFP to completion.Comprehensive Documentation: Produced essential documentation, ensuring clear communication and alignment across RFPs, SOWs, specifications, wireframes, site maps, and briefs.Notable Automotive Projects:Prius Rich Media: Produced breakthrough banner ads earning industry acclaim.VENZA Site: Pioneered the first automotive advertising site with 3D video, setting a new industry standard.Corolla 'Live the Dream' Site: Developed Toyota's first game-centric website, winning the Flash In The Can Best Usability Award.FJ Cruiser Site: Achieved Cannes Titanium Short List recognition for innovative site design.HSD Site: Created Toyota's first community site, earning FWA Site of the Day and Webby Finalist honors.Land Cruiser Heritage Site: Led the launch of Toyota's first historical site, receiving accolades including Cannes Cyber Finalist, International Automotive Advertising Awards Silver, Belding Bowl, and One Show Finalist.

Hollywood, Ca

• Oversaw teams to conceptualize, develop and produce interactive initiatives for Sony Pictures, Paramount Pictures, Dreamworks Pictures, Disney and Focus Films • Reviewed scripts and brainstormed with creative and development teams to determine site layout, structure, functionality and navigation • Involved in all new business pitches

Beverly Hills, Ca

• Worked with teams to conceptualize, pitch, develop and produce interactive initiatives for Cingular Wireless, and Sony Pictures

Los Angeles, Ca

• Involved in creative, production and strategy execution for Hilton Worldwide, Epson and United Airlines

• Supported production and distribution of direct collateral print materials • Created and maintained fulfillment tracking and inventory databases• Managed web development and marketing communications on Hilton, Epson and United Airlines accounts