Allison Hughes

Allison Hughes Email and Phone Number

Brand + Community Building | Currently building at Sermo | Formerly FIGS, alo @ Sermo
Allison Hughes's Location
Seattle, Washington, United States, United States
Allison Hughes's Contact Details

Allison Hughes personal email

n/a
About Allison Hughes

I am a relationship-driven professional with a passion for healthcare and the community that makes it up. Throughout my career, I have successfully developed and led programs and communications with global communities of thought-leaders, influencers, and HCPs and built high-touch relationships on behalf of my teams. I take pride in building things from the ground up, owning everything from strategy to execution, and iterating to improve processes and overall performance. I also have experience creating content, negotiating contracts, planning and managing large and small-scale digital and live events, hiring and leading teams, and generally building with incredible startup teams. Beyond my professional achievements, I am a 200-hour certified yoga instructor, pianist, hiker, skier, scuba diver, gardener, and a (self-proclaimed) very mediocre knitter with a growth mindset and an excellent sense of humor. Let’s connect!

Allison Hughes's Current Company Details
Sermo

Sermo

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Brand + Community Building | Currently building at Sermo | Formerly FIGS, alo
Allison Hughes Work Experience Details
  • Sermo
    Senior Director, Community Engagement
    Sermo 2023 - Present
    New York, New York, Us
  • Figs
    Head Of Community
    Figs 2022 - 2023
    Santa Monica, California, Us
  • Figs
    Senior Director Of Community
    Figs 2021 - 2022
    Santa Monica, California, Us
  • Figs
    Director Of Community
    Figs 2018 - 2021
    Santa Monica, California, Us
  • Sweat Yoga Studios
    Yoga Instructor
    Sweat Yoga Studios 2017 - 2019
    Taught M/W/F 6:30am vinyasa flow classes
  • Alo Yoga
    Partnerships Manager
    Alo Yoga 2017 - 2018
    Beverly Hills, California, Us
    • Managed relationships with 70+ yoga, wellness & lifestyle influencer & thought leader partners• Negotiated partnership agreements with new partners & renegotiated existing agreements; post-execution, ensured that obligations were being met by both parties• Established a new tier of partnerships meant to harness the power of micro-influencers as influencer marketing landscape developed• Facilitate opportunities for strategic partnerships between brand and partners• Stayed up to date on the latest developments & trends in the industry; provided digital support & strategy to partners based on data & best practices• Worked across teams to execute marketing initiatives & manage day-to-day strategies involving our partners• Created new systems & processes for my team; optimized existing processes
  • Astronauts Wanted: No Experience Necessary
    Branded Content Strategist
    Astronauts Wanted: No Experience Necessary 2017 - 2017
    New York, Ny, Us
    • Supported SVP of Branded Entertainment in the ideation & creation of branded entertainment• Supported VP of Business Development in sales & partnership efforts including lead generations, outreach & pitching to potential partners• Create & maintain branded entertainment collateral, creative briefs, pitch decks
  • Kin Community
    Partnerships Manager
    Kin Community 2016 - 2017
    Los Angeles, California, Us
    • Managed relationships with 30+ influencers including top talent in beauty, entertainment & lifestyle verticals• Created the talent management arm of the Partner Strategy team by proactively beginning to manage inbound deal flow for two partners with over 1MM social followers• Used data to inform strategy; provided digital support & strategy to partners; created roadmaps for optimizations & best practices, organized meaningful collaborations & secured original programming opportunities; helped three partners reach the 1MM subscriber milestone on YouTube within one year• Built & implemented influencer marketing campaigns including creative, fees, licensing, exclusivity & more• Worked with Partner Strategy team to determine key areas of growth within Kin's influencer network• Stayed up-to-date on all social media developments and trends• Worked & effectively communicated with all teams to strategize & project manage campaigns• Worked with Partner Strategy team to craft & optimize team systems & processes
  • Kin Community
    Partnerships Coordinator
    Kin Community 2015 - 2016
    Los Angeles, California, Us
    • Managed partnerships with 20+ influencers & creators• Provided high-touch support, analytics feedback, optimizations to help partners reach their unique goals• Developed partner brands & communities using data• Managed & reported on Kin's proprietary rate card; an algorithm that calculated CPMs based on specific data points• Facilitated project management of branded campaigns• Stayed up-to-date on relevant industry, YouTube and social media developments and trends
  • The Pollack Pr Marketing Group
    Communications
    The Pollack Pr Marketing Group 2014 - 2015
    Los Angeles, Ca, Us
    • Perform research to aid PR efforts of various clients• Communicate with and pitch to journalists and bloggers• Write blog posts, press materials and create media lists• Create social media plans across all platforms• Perform administrative duties
  • Red Bull
    Usc Student Brand Manager
    Red Bull 2013 - 2015
    Fuschl, At
    • Managed and represented Red Bull on USC campus• Consistently met and exceeded KPI goals in sales, media features, and opinion leader relationship management on and around campus• Planned and marketed Red Bull branded events on campus as well as at hotspots around LA• Leveraged personal and social networking and social media to strategically gain visibility for Red Bull on campus

Allison Hughes Skills

Social Media Marketing Social Networking Event Planning Microsoft Office Fashion Public Relations Facebook Social Media Marketing Powerpoint Microsoft Excel Microsoft Word Customer Service Marketing Communications Sales Event Management Marketing Strategy Leadership Advertising Visual Merchandising Press Releases Research Writing Time Management Communication Imovie Teamwork Organization Skills Online Content Creation Blogging Final Cut Pro Online Social Networking Negotiation Influencer Marketing Tubular Labs Talent Management Online Advertising Google Analytics Entertainment Digital Media Digital Marketing Socialedge Youtube Cms Paladin Software Project Management

Allison Hughes Education Details

  • University Of Southern California
    University Of Southern California
    Psychology
  • Eastside Catholic School
    Eastside Catholic School
    High School

Frequently Asked Questions about Allison Hughes

What company does Allison Hughes work for?

Allison Hughes works for Sermo

What is Allison Hughes's role at the current company?

Allison Hughes's current role is Brand + Community Building | Currently building at Sermo | Formerly FIGS, alo.

What is Allison Hughes's email address?

Allison Hughes's email address is al****@****igs.com

What is Allison Hughes's direct phone number?

Allison Hughes's direct phone number is +142526*****

What schools did Allison Hughes attend?

Allison Hughes attended University Of Southern California, Eastside Catholic School.

What are some of Allison Hughes's interests?

Allison Hughes has interest in Being Active, Children, Having New Experiences, Skiing, Playing Piano, Civil Rights And Social Action, Education, Environment, Reading, Hiking.

What skills is Allison Hughes known for?

Allison Hughes has skills like Social Media, Marketing, Social Networking, Event Planning, Microsoft Office, Fashion, Public Relations, Facebook, Social Media Marketing, Powerpoint, Microsoft Excel, Microsoft Word.

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