Allison Schaffer Email & Phone Number

Houston, Tx, Us

Houston, Texas, United States

• Develop and implement comprehensive communications plans that support fundraising, friend-raising and stewardship initiatives of the Development Office. Align strategy with that of Development colleagues – including executive leadership, regional fundraising teams, special programs, transformational initiatives team, planned giving, Annual Fund, digital fundraising, constituency relations and stewardship – through an array of communications skills, including writing; editing; media relations;… Show more • Develop and implement comprehensive communications plans that support fundraising, friend-raising and stewardship initiatives of the Development Office. Align strategy with that of Development colleagues – including executive leadership, regional fundraising teams, special programs, transformational initiatives team, planned giving, Annual Fund, digital fundraising, constituency relations and stewardship – through an array of communications skills, including writing; editing; media relations; video scripting, shooting and production; donor relations; and social media outreach.• Identify and seize media opportunities to promote the institution’s priority fundraising programs, campaigns and other Development Office-related activities such as special events and donor stories. Provide extensive media outreach, writing and distributing news releases and media advisories, crafting individual pitches, arranging interviews, facilitating press conferences, providing onsite media assistance and submitting approved copy and photographs for publication. Respond to and document local, regional, national and international news media queries in a timely and appropriate manner.• Identify and generate compelling, organized and accurate stories recognizing the generosity of donors and inspiring others to contribute to the fight against cancer. Contribute multimedia content for internal and external publications. • Create comprehensive plans outlining internal and external communications strategy and tactics tailored to local, regional and national events.• Research, develop and present tactical and project plans; track and report on progress and results of the plans; assist program manager in development of strategic plan for philanthropy-related initiatives. Show less

Houston, Texas Area

Program Manager, Communications, External Relationships - focused on Sponsorships, Corporate Alliances and DevelopmentProject Manager, Institutional Strategy Rollout, Communications9/2020 – Present• Spearhead, stand-up and manage an executive steering committee consisting of institutional C-suite leaders to develop a communications rollout plan for the launch of MD Anderson’s new Strategy, a 5+ year plan• Organize and manage a work group spanning multiple departments and… Show more Program Manager, Communications, External Relationships - focused on Sponsorships, Corporate Alliances and DevelopmentProject Manager, Institutional Strategy Rollout, Communications9/2020 – Present• Spearhead, stand-up and manage an executive steering committee consisting of institutional C-suite leaders to develop a communications rollout plan for the launch of MD Anderson’s new Strategy, a 5+ year plan• Organize and manage a work group spanning multiple departments and teams to implement and execute internal and external communications• Developed and run virtual events to launch the Strategy to MD Anderson’s 22,000 employees and Board in coordination with the Office of the President • Create, collaborate on and develop a cohesive aesthetic for the launch of the Strategy and coordinating materials including employee giveaways, and print materials• Project manage post-launch roadshows to further socialize the institutional Strategy to MD Anderson teams and faculty across the enterprise Show less

Houston, Texas Area

Consults on and develops strategies for events, programs and communications on behalf of the President in partnership with the other members of the Office of the President and the institution’s Division of Institutional Advancement. Interacts with a variety of executive-level leaders, federal and state officials, community leaders, and health care and academic professionals.- Responsible for developing and executing internal and external communication activities for the President, in… Show more Consults on and develops strategies for events, programs and communications on behalf of the President in partnership with the other members of the Office of the President and the institution’s Division of Institutional Advancement. Interacts with a variety of executive-level leaders, federal and state officials, community leaders, and health care and academic professionals.- Responsible for developing and executing internal and external communication activities for the President, in collaboration with colleagues in Institutional Advancement- Develop and/or support the creation of correspondence for the President, including grateful patient letters, fundraising support letters, letters of support for faculty grant applications, institutional letters for employee recognition, etc. - Create and develop slide decks for internal and external presentations on behalf of the President- Plan and coordinate visibility plans and activities with internal stakeholders- Coordinate, support and arrange for continuation of the President’s Listening and Learning Tour - Draft, edit and review remarks, as needed, for internal and external events.- Serve as a liaison between the President and internal/external parties to the institution, exercising independent judgment to determine and implement appropriate courses of action. - Routinely attends face-to-face meetings with inter-institutional groups and leaders, attends key meetings and is available for consultation, as needed, as relevant to the Office of the President and as directed by the Chief of Staff - Brief the President for institutional, philanthropic, legislative and community events, and accompany the President to such events, as necessary. - Work with the Integrated Media team to coordinate and facilitate the President's social media assets, including Twitter and LinkedIn, and assist with social media strategy's daily execution; develop and maintain President's Office intranet site and relevant content Show less

Houston, Texas Area

Works with team to develop and implement comprehensive communications plans that support fundraising, friend-raising and stewardship initiatives of the Development Office through writing, editing, media relations, video scripting, shooting and production, donor relations and social media outreachProduce compelling stories recognizing the generosity of donors and inspiring others to contribute to the fight against cancerServe as Assistant Editor for Promise magazine, a… Show more Works with team to develop and implement comprehensive communications plans that support fundraising, friend-raising and stewardship initiatives of the Development Office through writing, editing, media relations, video scripting, shooting and production, donor relations and social media outreachProduce compelling stories recognizing the generosity of donors and inspiring others to contribute to the fight against cancerServe as Assistant Editor for Promise magazine, a publication published four times a year by The University of Texas MD Anderson Cancer Center that is dedicated to friends who have joined the institution in Making Cancer History®.Contribute multimedia content for internal and external publicationsResearch and prepare compelling multimedia materials furthering the institution's philanthropic missionWrite, edit and shepherd approvals and production of collateral materials including save-the-dates, solicitation letters, invitations and programsProduce scripts, provide logistics support and generate comprehensive briefing documents for events across the nationProvide extensive media outreach, writing and distributing news releases and media advisories to promote the institution's priority fundraising programs, campaigns, special events and donor storiesShoot and edit videos to support philanthropic efforts and events Show less

Houston, Texas Area

Developed and implemented a video marketing strategy to promote the firm, its 10 offices and more than 470 attorneysWrote, posted and pitched media releases on firm website, social media, and to national/international mediaLiaised with attorneys/executives to maintain firm deal lists and prepare submissions to ranking publicationsCoordinated weekly firm-wide meetings in all officesPromoted firm's Diversity, Community Involvement, and Women's Initiative events… Show more Developed and implemented a video marketing strategy to promote the firm, its 10 offices and more than 470 attorneysWrote, posted and pitched media releases on firm website, social media, and to national/international mediaLiaised with attorneys/executives to maintain firm deal lists and prepare submissions to ranking publicationsCoordinated weekly firm-wide meetings in all officesPromoted firm's Diversity, Community Involvement, and Women's Initiative events internally/externally Show less

Houston, Texas Area

Assisted in design and development of print marketing materials and website managementPlanned and provided support for firm events and recruiting initiatives including new hire on-boarding Created and managed client lists and event RSVPs

Houston, Texas

Wrote, edited and pitched press releases, press kits and original website stories detailing client newsExecuted strategic plans for events and sponsorshipsProduced original promotional videos for clients

Waco, Texas Area

Promoted from within company Reported, wrote, edited and produced daily stories for website and on-air television broadcast to inform and educate viewers about the latest news happening across Central TexasPursued and conducted in-depth and man-on-the-street interviews Presented stories live on-camera from the field and in-studioCultivated and maintained relationships with contacts and community leadersSecured multiple exclusive interviews on… Show more Promoted from within company Reported, wrote, edited and produced daily stories for website and on-air television broadcast to inform and educate viewers about the latest news happening across Central TexasPursued and conducted in-depth and man-on-the-street interviews Presented stories live on-camera from the field and in-studioCultivated and maintained relationships with contacts and community leadersSecured multiple exclusive interviews on deadlineHighlighted community needs and interests with stories aimed at a target audienceTriggered national attention with pieces about Baylor University’s denial of a charter to a GLBT student group and one woman’s fight to prevent her husband’s deportationRepresented KWTX as an anchor for the Moms Everyday franchise; interviewed guests, ad-libbed on cameraVideo Journalist October 2010-September 2011Reported, shot video, wrote and edited stories as a one-man-band including solo live shotsWrote and produced special reports on “What Kids Are Learning”, stories with a focus on unique programs Promoted new initiatives within school districts, including new technology, concepts and teaching methods developed and purchased through local education foundationsCollaborated closely with non-profits and community organizations to garner support for needs such as financial donations or volunteersUpdated and promoted stories throughout the day on social media platforms, advancing focus of stories Show less

Austin, Texas

Wrote in-depth text stories, featured prominently on the ABCNews.com homepage; The New Nascar and Single on Valentine’s Day?Developed original weekly content for ABC News and ABCNews.com, including weekly posts for “Campus Chatter” blog and high-quality broadcast video stories for ABC NewsNow television showCreated and managed Austin, Texas bureau’s social media; grew following from zero to several hundred

Austin, Texas

Created original news packages on deadline from work done in the field with reporters; covered a diverse range of stories including natural disasters, legislation, city government, health, crime and economy

Austin, Texas Area

Constructed balanced, hard news packages for weekly broadcast on student-run television news show Generated story ideas, scheduled and conducted interviews, wrote packages, VOSOTS and teases to be aired in newscast Served as producer and assistant producer for biweekly newscasts; stacked show, ran booth Edited packages, VOSOTS and teases Experience in floor directing, audio operations, graphics production… Show more Constructed balanced, hard news packages for weekly broadcast on student-run television news show Generated story ideas, scheduled and conducted interviews, wrote packages, VOSOTS and teases to be aired in newscast Served as producer and assistant producer for biweekly newscasts; stacked show, ran booth Edited packages, VOSOTS and teases Experience in floor directing, audio operations, graphics production and master control Show less

Bachelor Of Journalism, Broadcast News

Activities and Societies: Alpha Delta Pi Gamma Beta Phi Alpha Lambda Delta/Phi Eta Sigma Texas Student Television

Education record