Allison Ward Email and Phone Number
💼 Sales Leader | Performance Marketing | Media Strategy | Digital AdvertisingA seasoned SMB/Mid-Market/Enterprise leader with over 10 years of experience in performance marketing, media planning, sales strategy, and social media management. Proven expertise in driving results for brands by combining innovative strategies with detailed execution. This experience spans across social media platforms including TikTok, Facebook, Instagram, Pinterest, Snapchat, and programmatic platforms such as The Trade Desk and DV360, delivering dynamic solutions aligned with client needs and business goals.Led high-performing sales and media teams that consistently surpassed revenue goals across multiple industries, including Healthcare, Finance, Apparel, Food & Beverage, Travel, Apps, and Tech. Passionate about client partnerships, team leadership, and digital transformation, bringing a deep understanding of CRM systems, SaaS tools, and data analytics through platforms like Google Analytics, Neustar Marketshare, Tableau, and Adobe Analytics.Key Highlights:✅ Client Experience: PacSun, Norwegian Cruise Line, 7-Eleven, SmileDirectClub, IHG, Atlanta United, Jekyll Island Authority, Comcast, Home Depot, UCLA Health, REX Healthcare✅ Leadership: Experience in managing and coaching account management, media planners, and analytics teams to achieve and exceed revenue, lead generation, engagement, and product adoption✅ Strategy Development: Developed tailored marketing strategies for key accounts ✅ Innovation: Led product adoption initiatives and applied agile testing methodologies to enhance efficiency and campaign performance
Tiktok
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Account Management Team Lead, Apparel & Accessories - SmbTiktok Sep 2024 - PresentLos Angeles, California, Us✅ Team Leadership: Lead a team of Account Managers, specializing in e-commerce strategies and TikTok Shop commerce for Apparel & Accessories.✅ Revenue Growth: Drive and exceed revenue targets through strategic media planning, optimizations, and pipeline management.✅ Client Strategy: Develop and execute client-first approaches to maximize growth opportunities across TikTok Shop.✅ Product Expertise: Leverage TikTok's e-commerce tools and media solutions to drive revenue and performance.✅ Data Analysis: Use apparel commerce insights to refine strategies and deliver business results.✅ Cross-Functional Collaboration: Work with Product, Marketing, and Sales Operations to deliver seamless e-commerce campaigns.Industry Expertise: CRM, E-commerce, Apparel & Accessories, TikTok Shop
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Account Management Team Lead - Healthcare / Food & Beverage - SmbTiktok Apr 2024 - Sep 2024Los Angeles, California, Us✅ Marketing/Sales Leadership & Team Development: Leading and motivating a high-performing team of 10 sales marketing & sales professionals, providing coaching and mentorship to foster their professional growth and maximize their potential.✅Healthcare Industry Insights: Leveraging in-depth knowledge of the healthcare landscape to develop targeted marketing and sales campaigns and solutions that address industry challenges and drive client engagement.✅ Food & Beverage Market Analysis: Utilizing market research and consumer insights to identify emerging trends and opportunities within the food & beverage industry, resulting in innovative marketing strategies that resonate with target audiences and revenue growth within brand awareness & commerce✅ Thrive on building strong partnerships with key stakeholders, driving cross-functional collaboration, and delivering measurable results that align with organizational objectives.
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Account Management Team Lead, Restricted Industries - SmbTiktok Jul 2022 - Apr 2024Los Angeles, California, UsKey Clients: MaryRuth's Organics, Better Brand, Emma Relief, CrossCountry MortgageIndustry: Healthcare, FinServ, FinTech, Government, Non-Profit✅ Guide team of account marketing managers on consultative marketing strategies to grow restricted business clients across Healthcare, Financial Services, Government, and NPO✅ Responsible for vertical strategy and pipeline for Healthcare, Financial Services, and Government/NPO✅ Lead revenue, engagement, and product adoption strategy to close gaps and meet and exceed department-level goals across North America ✅ Liaise with cross-functional teams on structuring and executing operational and strategic initiatives that grow the high-value SMB segment (Sales Operations, Product Marketing, Program Management, Marketing, Analytics, Strategy, Ad Policy, and Partnerships are a few examples)✅ Develop and implement best practices for client interaction, sales, media strategy, and services.
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Digital Marketing Director, Planning & StrategySmiledirectclub Jun 2022 - Jul 2022Nashville, Tn, Us• Managed a team of paid social, search, and native media managers to plan, execute, and optimize paid media strategies to drive CAC, LTV, ROAS• Developed and managed hands-on paid social digital marketing campaigns across multiple platforms such as TikTok, Meta, Snapchat, Pinterest, Programmatic, and Native• Developed lead generation, web conversion, and e-commerce media plans • Utilized MTA partner Neustar to create MMM-optimized digital mediastrategies to improve long-term cost efficiencies • Boosted TikTok ROAS by 100% YoY, driving a 900% YoY investment increasethrough an optimized influencer strategyPlatforms : Facebook, Instagram, Pinterest, Snapchat, Twitter, Google, Programmatic, Neustar Marketshare, Adobe Analytics, E-Commerce, Amazon -
Senior Manager, Paid SocialSmiledirectclub Sep 2021 - Jun 2022Nashville, Tn, Us• Led global paid social buying team of 6 media managers across 6 markets (US, UK, Ireland, Australia, France, Germany)• Utilized smart-buying tools like Smartly to create automated rules to optimize media spending across platforms and markets based on real-time de-duped data resulting in improved CPA/CPL/CAC • Managed a team of paid social specialists responsible for asset management, creative briefings, and promotional creative execution
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Manager, Paid SocialSmiledirectclub Jan 2021 - Sep 2021Nashville, Tn, Us• Led North American paid social buying team & strategy in United States and Canada• Optimized paid social media buying to scale paid social channels post-iOS update to drive efficiency through real-time automated rules and optimized learning phase strategy• Managed a team of paid social specialists and optimized team roles to drive e-commerce results and LTV for invisible aligner brand• Created agile creative testing strategies through AI tools to identify top keywords, headlines, and creative content to reduce creative production costs and improve CPA performanceKey Platforms: Smartly, Facebook, Instagram, Pinterest, Snapchat, Adobe Analytics
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Digital Media Supervisor360I Nov 2018 - Jan 2021New York, Ny, UsClients: PacSun, Norwegian Cruise Line, 7-Eleven- Managed a team of media buyers and analysts to create paid social, programmatic, and SEM media plans and execution to drive performance marketing outcomes (CPA, ROAS)- Led 7-Eleven mobile app launch strategy beating CPI/CPA goals by 20% - Lead digital strategist on PacSun e-commerce across paid social, programmatic, native - Head of paid social strategy for Norweigan Cruise Lines across Facebook, Snapchat, PinterestPlatforms: Omniture, Neaustar Marketshare, Facebook/Instagram, Twitter, Snapchat, Pinterest, TikTok, Trade Desk, YouTube, DoubleClick, Adobe Analytics, Kochava -
Media Supervisor, DigitalChemistry Mar 2018 - Nov 2018Atlanta, Georgia, UsClients: Atlanta United, Jekyll Island Authority, RA Sushi, Troy University -
Senior Media ManagerChemistry Oct 2017 - Mar 2018Atlanta, Georgia, UsClients: Atlanta United, Jekyll Island Authority, RA Sushi, Troy University
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Manager, Paid SocialIntercontinental Hotels Group (Ihg®) Oct 2016 - Oct 2017Windsor, Berkshire, GbBrands: InterContinental, Staybridge Suites, Hotel Indigo, EVEN Hotels, Holiday Inn, Holiday Inn Express, Crown Plaza -
Specialist, Paid Social & ProgrammaticIntercontinental Hotels Group (Ihg®) Jun 2015 - Oct 2016Windsor, Berkshire, GbBrands: InterContinental, Staybridge Suites, Hotel Indigo, EVEN Hotels, Holiday Inn, Holiday Inn Express, Crown Plaza
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Paid Social Media ManagerBlinq Media Jan 2015 - Jun 2015Chicago, Illinois, UsCompany-Wide Layoff Acquisition in June 2015;Clients: World Market, Tractor Supply, Publix, and Fruit of the Loom -
Marketing CoordinatorBrown Parker & Demarinis Advertising Jun 2014 - Dec 2014Boca Raton, Florida, UsClients: Florida Hospital, HCA Healthcare, Mercy Hospital, Holy Cross -
Sem & Social CoordinatorJ. Walter Thompson Worldwide Jun 2013 - Jun 2014New York, Ny, UsClients: Home Depot Canada, Veteran's Affair, UCLA Health, Ann INC -
Marketing InternThe Zimmerman Agency Jan 2012 - May 2012Tallahassee, Fl, UsClients: Tropical Smoothie, Fatz Cafe
Allison Ward Education Details
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Florida State UniversityAdvertising -
Riverwood High School
Frequently Asked Questions about Allison Ward
What company does Allison Ward work for?
Allison Ward works for Tiktok
What is Allison Ward's role at the current company?
Allison Ward's current role is TikTok Marketing & Sales Leader | Apparel | Healthcare | Food & Beverage | Travel | Apps.
What schools did Allison Ward attend?
Allison Ward attended Florida State University, Riverwood High School.
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