*Plan, manage, promote, and coordinate all aspects of monthly TechTalk events that promote a wide range of technology topics to faculty, staff, and students. *Develop and execute communication plans for IT projects and service launches.*Help design and produce online and print promotional materials, including PDFs, posters, table tents, and ads.*Manage, update, and create content for the UMass IT website and social media pages (Facebook and Twitter). *Write in multiple styles, including web, executive/annual report, promotional, and technical.*Collaborate with the UMass Amherst Libraries and New Students Orientation to create and promote programming for new students during summer and fall orientation.

*Developed and implemented strategic direct mail, email, and web campaigns*Proofread and edited monthly instructions for web updates, email campaigns, e-newsletters, and promotional pieces that are written by myself and my coordinator*Managed creative projects and approved creative work developed by the Advertising Department*Maintained market knowledge through research, customer meetings, and conferences*Tracked, analyzed, and reported on monthly sales and event promotion results

*Assisted multiple Direct Marketing Managers in planning and executing direct marketing strategies *Wrote monthly instructions for email campaigns, e-newsletters, website updates, and promotional pieces that were submitted to the Advertising Department for development*Reviewed creative work and recommended necessary changes*Conducted analysis for monthly sales reports

*Created PowerPoints, print ads, surveys, fliers, and other marketing materials for events and in-house lectures*Strategized, organized, and helped plan events to promote the practice*Updated and managed the WholeBody Solutions’ website*Built and maintained social networking pages for the practice, including Facebook and Twitter

*Contacted and formed relationships with site members and media outlets*Researched, developed and utilized social media marketing strategies*Contributed to the Referral Key blog

*Managed 10-15 student bloggers*Wrote and developed two online newsletters each month*Contributed to a blog bi-monthly targeting workplace issues*Authored and published articles on the Content Management System and Experience website

*Corresponded with media outlets and updated the athletic department web *Assisted with event management and game operations

*Worked with the production manager and other staff to form campaigns for clients*Wrote press releases, faxed them to media contacts, and placed follow up calls*Conducted secondary research and developed research summaries