Allison Jernigan Email and Phone Number
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With over 20 years of experience in the entertainment industry, Allison Jernigan is a seasoned sales and marketing executive who excels at creating and executing innovative strategies for content distribution and monetization. As the Chief Content Officer at BINGE Networks, an award-winning streaming media platform, Allison strategically curates diverse, engaging, and entertaining content for BINGE Networks and its Tier One partner networks, such as Amazon Prime, Tubi, Apple TV, Roku, and many more.Allison also runs her own marketing consulting firm, Ruby Rock, where she partners with clients from various industries, including entertainment, music, media, and non-profit to define and optimize their marketing and sales strategy, align key stakeholders, identify KPIs, and drive profitable growth. Allison is skilled in forging strategic partnerships, building strong client networks, and leading and mentoring teams to achieve outstanding results. Allison has a MBA in Marketing Management from The University of Texas at Dallas, and is an active member and leader in several non-profit and professional organizations. Allison is passionate about delivering high-quality content and services that inspire, educate, and entertain audiences around the world.
Ruby Rock, Llc
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Chief Content OfficerBinge Networks Nov 2020 - PresentBINGE Networks, an award-winning streaming media platform, provides full-service global video licensing and distribution for content creators, producers, and studios, across Smart TV and OTT networks. The solution offers streamlined video licensing to streaming platforms, including Amazon Prime, Tubi, Roku, and many more. As Chief Content Officer, Allison strategically curates diverse, engaging and entertaining content for BINGE and its Tier One partner networks. Allison collaborates with content creators to digitally deliver their video content -- films, documentaries, television series, web series, educational and children's programming -- on cross-platform devices to viewers around the world.
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FounderRuby Rock, Llc Sep 2020 - PresentFrisco, Tx, UsMarketing Consulting FirmRuby Rock partners with clients to:-define and optimize marketing and sales strategy-align key stakeholders-identify KPIs and build adaptable roadmap-drive profitable growth and exceed goals-develop innovative plan with actionable short and long term winsKey industries include:•entertainment•media•non-profit•OTT/VOD•music -
Ambassador & BloggerRsvp Social Calendar 2009 - PresentUsKimberly Schlegel Whitman's RSVP Social Calendar http://www.rsvpcalendar.com/RSVP Calendar is the resource for the most current and reliable information on non-profits, charities, the arts, and philanthropy in greater Dallas / Fort Worth. The Calendar strives to educate and strengthen non-profits and charities on ways to increase their outreach, impact, and performance, while providing an interactive online social calendar for society and guests.Blog: https://rsvpcalendar.blogspot.com -
Vice President, Business DevelopmentCinemark Jan 2017 - Sep 2020Plano, Tx, Us• Created and led marketing strategy and P&L for business unit generating $100M annual volume• Led national sales team of 15 staff with territory of 350 locations in 42 states across the U.S. -- assembled team of high-caliber talent that collectively executed plan and exceeded quarterly milestones and annual goals – grew team from 3 to 15 employees• Drove cost-efficient operations and maximized sales growth by leveraging partnerships through robust client database and ensuring client retention and loyalty• Grew B2B database from 5,500 contacts to over 65,000 qualified segmented leads. • Reported directly to CMO, presenting KPIs to C-level executives in monthly reporting and QBRs, utilizing data-driven analytical approach to evaluate and optimize results• Collaborated with Executive leadership and staff across internal departments, including Consumer Analytics, Creative, eComm, Digital, Operations, Film, IT, Food & Beverage, and Finance• Responsible for developing full 360 lifecycle marketing campaigns across digital platforms of web, app, social, and email to exceed target of 75% client retention rate• Led successful nationwide $50M gift card program across multiple sales channels -- in-cinema, e-commerce, and 3rd party retail and grocery, including Amazon, Target, Walmart, Costco• Drove continuous process improvement project to scale growing business unit by introducing Salesforce CRM, measuring key metrics such as sales pipeline by rep, response time, won vs lost business, average contract value, lead conversion rate and profit margin by product• Managed branding and communications, UX, and creative direction for business unit• Executive Sponsor of inaugural Cinemark Leadership Academy -
Director, Business DevelopmentCinemark Aug 2004 - Jan 2017Plano, Tx, Us• Launched gift card program in national retail, grocery, pharmacy, and big box, resulting in 16x store count growth during first year• Built Cinemark’s first social media channels, growing active followers by 10x and engagement by 65% with valuable and relevant content strategy• Focused on building key partnerships with movie studios, including Disney, Fox, Universal Pictures, and Sony, to create competitive advantage with retail distribution growth of +120% during first twelve months of program launch • Consolidated and enhanced nationwide school field trip program, establishing overall marketing and branding plan, and increasing program from $400k to $3M in first year• Executed marketing strategy -- including PR, email, social, digital, organic, and traditional media -- and developed road map 3-year plan• Founding member of corporate Diversity & Inclusion Committee -
Manager, National SponsorshipsCinemark Oct 2003 - Aug 2004Plano, Tx, Us• Created and presented sponsorship proposals to Marketing Execs of major brands for revenue generation and brand placement• Secured uniform sponsorship deal with top retail apparel company for staff uniforms in all theatres nationwide, resulting in $300k cost savings -
Executive Assistant To Vp, Marketing And CommunicationsCinemark Oct 1999 - Oct 2003Plano, Tx, Us• Provided executive-level support to VP of Marketing• Pioneered Marketing Internship program -
Summer InternKhyi 95.3 Fm The Range May 1998 - Aug 1998Summer InternshipKHYI is a radio station with an alternative country music format, focusing on Texas music.
Allison Jernigan Skills
Allison Jernigan Education Details
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The University Of Texas At DallasMarketing Management -
Leadership Frisco -
Leadership PlanoClass 27 -
The University Of Texas At DallasBusiness Administration
Frequently Asked Questions about Allison Jernigan
What company does Allison Jernigan work for?
Allison Jernigan works for Ruby Rock, Llc
What is Allison Jernigan's role at the current company?
Allison Jernigan's current role is Chief Content Officer, Streaming Distribution ☆ Sales + Marketing Consultant ☆ Visit Frisco, Board Member ☆ MOM ☆ Influencer ☆ Community Volunteer.
What is Allison Jernigan's email address?
Allison Jernigan's email address is aj****@****ark.com
What is Allison Jernigan's direct phone number?
Allison Jernigan's direct phone number is +197266*****
What schools did Allison Jernigan attend?
Allison Jernigan attended The University Of Texas At Dallas, Leadership Frisco, Leadership Plano, The University Of Texas At Dallas.
What are some of Allison Jernigan's interests?
Allison Jernigan has interest in Social Services, Children, Volunteering, Live Music, Education, Calligraphy, Reading, Arts And Culture, Travel, Movies.
What skills is Allison Jernigan known for?
Allison Jernigan has skills like Social Media Marketing, Advertising, B2b, Social Media, Business Development, Strategy, Marketing, Marketing Strategy, Digital Media, Marketing Communications, Digital Marketing, Team Leadership.
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