Vice President, Business Development
Plano, Tx, Us
• Created and led marketing strategy and P&L for business unit generating $100M annual volume• Led national sales team of 15 staff with territory of 350 locations in 42 states across the U.S. -- assembled team of high-caliber talent that collectively executed plan and exceeded quarterly milestones and annual goals – grew team from 3 to 15 employees• Drove cost-efficient operations and maximized sales growth by leveraging partnerships through robust client database and ensuring client retention and loyalty• Grew B2B database from 5,500 contacts to over 65,000 qualified segmented leads. • Reported directly to CMO, presenting KPIs to C-level executives in monthly reporting and QBRs, utilizing data-driven analytical approach to evaluate and optimize results• Collaborated with Executive leadership and staff across internal departments, including Consumer Analytics, Creative, eComm, Digital, Operations, Film, IT, Food & Beverage, and Finance• Responsible for developing full 360 lifecycle marketing campaigns across digital platforms of web, app, social, and email to exceed target of 75% client retention rate• Led successful nationwide $50M gift card program across multiple sales channels -- in-cinema, e-commerce, and 3rd party retail and grocery, including Amazon, Target, Walmart, Costco• Drove continuous process improvement project to scale growing business unit by introducing Salesforce CRM, measuring key metrics such as sales pipeline by rep, response time, won vs lost business, average contract value, lead conversion rate and profit margin by product• Managed branding and communications, UX, and creative direction for business unit• Executive Sponsor of inaugural Cinemark Leadership Academy
