Allison Gentry Email & Phone Number

California, United States

Greater San Diego Area

San Diego, Ca

Managed large set of data for Enterprise professional services organization. Created dashboards in FinancialForce to ensure data integrity. Created monthly reports on top projects for executive team. Managed JIRA/Confluence new user, project, and space requests across company.

San Diego, Ca

Developed new Intranet site map based on needs analysis collected from the Enterprise Professional Services teams. Conducted large assessment/cleanup efforts across existing Intranet sites. Rolled out new software solution (Atlassian Confluence) for project collaboration with clients.

San Diego, Ca

Led team of eight including RFP writers, knowledge specialist, documentation specialists, and project principals. Revamped the RFP qualification process to match the standard sales process. Researched, created business case, and selected RFP management software (Qvidian) to ensure consistent, accurate, up-to-date content with a time savings of 20%. Created templates, maintained branding standards, and managed General Markets Professional Services documentation including Project Summaries, Policy and Procedure Guides, Tip Sheets, and Blue Prints.

San Diego, Ca

Kintera was acquired by Blackbaud in July 2008Collaborated with sales to develop win strategies. Refined RFP tracking and reporting metrics. Created best practice and process guide and conducted training for the sales teams resulting in YoY RFP submission reduction of 9% and “Marketing Unqualified” opportunity reduction of 60%. Revamped client reference program resulting in more efficiency for sales team and increasing number of references by 216%.

San Diego, Ca

Managed the proposal development process. Ensured proposal consistency and monitored project schedules to ensure all RFP deadlines were met. Determined technical options and feasibility, and collected content from SME contributors. Developed database to manage technical responses and content.

San Diego, Ca

Managed all marketing initiatives of both a lead generation firm and a software company including direct mail, trade shows, industry events, collateral, website, market research and database development. Launched a Database Services Division including procuring software, establishing pricing, and creating collateral materials generating over $20,000 of revenue in four months. Created a newsletter marketing program generating $16,000 of revenue in three months.

San Diego, Ca

Created a proposal management process at a start-up digital media technology company. Managed all aspects of the Request for Proposal (RFP) process including researching, writing, editing, delivery, and tracking. Worked with engineering, sales, and executive team to develop content. Created and maintained an RFP archive management system significantly reducing response times. Scheduled and ran RFP review/strategy meetings and coordinated approval process. Maintained prospect/customer database and produced weekly reports for senior management.

San Diego, Ca

Managed the company’s first consumer research study with Sprint PCS. Results led to three major contract wins. Created Wireless Carrier Trial Launch Handbook which was used to launch all subsequent field trials. Performed competitive research and created a database for the findings.

Fairfield, Ia

Managed all marketing communications projects from concept through distribution including delivery schedule, budget, creative, editorial, and print production. Established an effective process for the request, execution, and delivery of projects. Planned and managed national and international trade shows.

Fairfield, Ia

Developed, wrote, and edited training materials for a worldwide sales team and managed a large document database.

B.A., Journalism

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