Supporting B2B tech clients (AI, data analytics) with copywriting, messaging, content, sales enablement and newsletter strategy.

Offering customized content and communications strategy, copywriting, and public relations consulting.Current and past clients include: OneMagnify, Spring Marketing Group, Angie's List, CouponCabin, TalentCulture, GoHealth, Fidelity Life, Smoothstack, ClearEdge Marketing, Adecco, Advanced Group, Harvey Nash, Volt Workforce and more.

Direct and manage a thought leadership content strategy for global $630M L&D organization. - Includes strategizing, concepting, writing/editing, pitching and securing content across paid/sponsored, earned, owned and shared channels.Manage editorial, design and strategy for social media thought leadership for several top executives, creating editorial calendars and working directly with execution team on publishing, engagement and analyticsEducate and make recommendations to client stakeholders on thought leadership content that encompasses brand strategy, channel selection, editorial oversight, and analytics, all tied back to clients's business objectives. Oversee a team of freelance writers from start to finish on a variety of written content types, ensuring program and business goals, tone and voice, and brand are prioritized. - Content types include social media posts, LinkedIn articles, blog posts and guides, as well as sponsored and earned bylines.

Oversee agency’s shift to a more content-centric communications strategy by providing strategic leadership, solutions planning and high-level consultation across functionsDevelop strategy and process for communications, content and social media strategies with executive teams at some of the top HR technology, talent management, and services companies in the industry.- Includes executive brand management, SEO optimization and consultation, blogging, influencer relations, and social media profile management, listening, monitoring, and engagementAct as internal thought leader on content marketing and often turned to lead company-wide presentations, create best practices guides, and educate greater team on new strategies and tactics - Examples of guides and education initiatives include Content Operations, SEO for PR, PR Metrics and Measurement, Content Sharing 101, How to Pitch Using Social Media.

Managed accounts and day-to-day client interaction, as well as PR execution - Performed press release writing, media pitching, messaging development, monitoring and measurement- Led client status calls and directed project timelines and tactics--Secured earned coverage in business and trade publications, including Chain Store Age, Crain’s Chicago Business, Chicago Sun-Times, Chicago Tribune, Forbes, MarketingProfs, USA Today, and moreDrove strategic self-published content and blog writing for clients, supporting their business objectives- Examples include: “Three Reasons Why Moms are a Solution to a Tight Labor Market,” “The Importance of Mentorship Amid #MeToo Backlash,” and “How Upskilling is Closing the Tech Talent Gap” Spearheaded efforts to promote agency's own brand and its executives, through self-published and contributed content pieces in major business and industry outlets-Examples of self-published content include “Are You Award Worthy? Six Tips to Get the Win,” ''Voice is Here to Stay: What Does it Mean for Marketers?” and “How a Changing Workforce is Shifting the Recruitment Ecosystem”-Researched, pitched, coordinated and ghostwrote articles in Entrepreneur, RecruitingDaily and Staffing Industry Analysts' The Staffing StreamOversaw the integration of all PR activity with overarching digital and marketing strategies, breaking down the divisions between agency functions and ensuring effective collaboration

Lead, developed and managed the execution of all internal and external communications in newly created role for global marketing supply chain organization with $891 million in revenue in 2013.•Internal Communications:- Improved company intranet to create a central communications destination for all 1,500 employees in 30 countries- Identified innovative ways to engage, facilitate information sharing and encourage worldwide collaboration with employees in 67 global offices-- Developed and delivered new format of company town hall meeting in Q1 2014 - Concepted, wrote and executed internal company-wide emails - Launched internal communications surrounding new marketing execution technology, including sell sheet writing, presentation concepting and rollout strategy- Assisted in building first-ever external message positioning strategy, including creation of elevator pitches, message maps, taglines and case studies•External Communications:-Managed overall process and wrote content for 2013 annual report, including investor-targeted, high-level copy, as well as oversaw design management with outside agency and detailed printing process from start to finish-Established company’s public relations approach and manage all activities, including media relations, executive engagement, award submissions, speaking engagements and community engagement -- Developed and cultivated relationships with members of the media and other external stakeholders-- Educated press, analysts and influencers about the company’s core offerings-- Proactively coordinated press release and media alert plans across various media channels-- Leveraged relationships with clients like Unilever, Service Master, Callaway and Energizer,among others, to identify success stories and data-driven results that can be re-purposed into marketing materials that clearly articulated the company’s value

Public Relations Strategy and Management:- Commenced, directed, oversaw and executed company’s data-driven communications program for growing savings web site- Utilized Harris Interactive, to write and develop timely and research-filled shopping, retail and personal finance pitches and article ideas weekly-- Examples include: using coupons on a date, shoppers affording the holiday season, re-gifting, financial education, tipping etiquette, showrooming, layaway and more- Significantly and dramatically increased TV coverage from 75 hits in 2010 to more than 3,900 TV mentions in 2012-- Achieved an overall publicity value of $17 million in 2012, up from $8 million in 2011- Managed and executed media relations and interviews on consumer and business topics, including creation of talking points and media training-Maintained strong relationships with media contacts on a local and national level, across TV, radio, print and Internet- Wrote national and vertical-specific targeted press releases to raise awareness, drive traffic and improve SEO rankings of site: http://www.couponcabin.com/press-releases/ --Stories placed in or on TIME, Forbes, USA Today, Huffington Post, NY Times, CNBC’s “Street Signs,” CBS Marketwatch, Reuters, CNN Headline News, Consumer Reports, ShopSmart, SmartMoney, “Fox and Friends” & ABC 7 Chicago-- Secured 8 “Today Show” mentions in 2012Marketing Strategy and Execution- Lead and executed strategic development, content, and outreach for site’s first-ever infographic program, driving significant traffic to site: http://www.couponcabin.com/blog/infographics/-- Infographics placed on Huffington Post, Forbes, Buzzfeed, Entrepreneur, MSNBC, - Copywrote hundreds of pieces of original content for email marketing, internal communication emails, marketing collateral, videos, site updates, mobile application pages and new products - Developed site’s first-ever blog, including writing blogs and creating editorial calendars

- Wrote national and vertical-specific news releases to promote company and its services to job seekers and employers-- Results obtained in major national consumer publications including: USA Today, Washington Post, the New York Times, Wall Street Journal, U.S. News and World Report, Chicago Tribune, Forbes, Time , Cosmopolitan and more-- Among custom story pitches were office romances, internships for mature workers, laid-off workers navigating the job market, recent college graduate job forecast and industries hiring nationwide-- Results obtained in HR and trade publications, elevating brand among its clients and employer audience: HR Executive, Workforce Management, HR Magazine, Stores, American Medical News & BNA’s Human Resources Report- Developed targeted local public relations campaign among sales force’s target DMAs nationwide using city-specific site data -- Interviews obtained on major newscasts in Philadelphia, Washington D.C. & Los Angeles- Managed segments with TV producers on national broadcast programs and stations including: The Today Show, The Early Show on CBS, Good Morning America, CNN, MSNBC, Fox Business, CNBC and local TV stations nationwide- Pitched and executed speaking opportunities for executives at general business, HR and vertical trade shows and conferences- Directed multiple facets of digital public relations (such as @CareerBuilderPR) & social media/blogger outreach for team- Acted as spokesperson and handled media relations through hundreds of live and taped radio interviews on national stations and in major markets, as well as interviews for print and Internet - Organized, coached and executed media interviews for C-level executives, including creation of interview-specific talking points- Ghost wrote relevant and timely bylines for company executives in HR trade, consumer & vertical publications- Created content on Facebook pages, responded to comments on blogs & monitored sentiment via Radian6