Content And Communications Consultant
CurrentSupporting B2B tech clients (AI, data analytics) with copywriting, messaging, content, sales enablement and newsletter strategy.
Nov 2023 - Present
AeroLeads people directory · profile
Allison Kaplan Email & Phone Number
Content + Communications Consultant I Thought Leadership Expert I B2B Tech Marketing Pro
at
Spring Marketing Group
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Role
Content + Communications Consultant I Thought Leadership Expert I B2B Tech Marketing Pro
Location
Greater Chicago Area, United States, United States
Who is Allison Kaplan? Overview
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Allison Kaplan is listed as Content + Communications Consultant I Thought Leadership Expert I B2B Tech Marketing Pro at Spring Marketing Group, based in Greater Chicago Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Allison Kaplan.
Allison Kaplan previously worked as Content and Communications Consultant at Spring Marketing Group and Founder and Consultant at All.In.Kaps, Corp.. Allison Kaplan holds B.S., Public Relations, Spanish Language, Literature And Culture from S.I. Newhouse School Of Public Communications At Syracuse University.
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Spring Marketing Group
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Profile bio
About Allison Kaplan
Forward-thinking, trend-obsessed, and digitally-focused content strategy leader and communicator.Growing up, I always thought I’d be a newspaper reporter. I loved to write, research and find answers to questions, so it seemed like the natural choice. After some extensive thought and consideration while at Syracuse's S.I. Newhouse School of Public Communications, I decided to shift gears and use my writing talent for marketing. Some days I still wonder what my life would been like had I made the move to journalism, but most days, the variety and challenges of marketing communications are what drive me. I’ve faced those hurdles at a variety of different-sized organizations and bring a high level of experience, passion and professionalism to any project I tackle. I never settle for mediocrity and am very rarely satisfied until I've put in my best work; whether it be a routine media pitch, social media post or executive byline.In my public relations and marketing positions I have secured coverage, grown brand exposure and driven site traffic for companies across all media, including TV, radio, print, and social media. I've been a part of agency and in-house teams at large and small tech companies, and have experience within personal finance, workplace, labor market, recruitment, employer branding, staffing, retail, and technology communications for consumer and B2B audiences. My specialties include content strategy, thought leadership, media relations, social media strategy and execution, copywriting, media relations, blogging, presentation building, data analysis, survey development, video production, market research, interview coaching, blogging, script development, technical business writing, editing, digital advertising (SEO, SEM, banners and project management).
Listed skills include Press Releases, Copywriting, Social Media Marketing, Media Relations, and 30 others.
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10 roles · 12 years
Allison Kaplan work experience
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Founder And Consultant
Current
All.In.Kaps, Corp.
Offering customized content and communications strategy, copywriting, and public relations consulting.Current and past clients include: OneMagnify, Spring Marketing Group, Angie's List, CouponCabin, TalentCulture, GoHealth, Fidelity Life, Smoothstack, ClearEdge Marketing, Adecco, Advanced Group, Harvey Nash, Volt Workforce and more.
Jun 2014 - Present
Director Of Content Strategy
Direct and manage a thought leadership content strategy for global $630M L&D organization. - Includes strategizing, concepting, writing/editing, pitching and securing content across paid/sponsored, earned, owned and shared channels.Manage editorial, design and strategy for social media thought leadership for several top executives, creating editorial.
Aug 2022 - Jul 2023
Senior Content Strategist
Oversee agency’s shift to a more content-centric communications strategy by providing strategic leadership, solutions planning and high-level consultation across functionsDevelop strategy and process for communications, content and social media strategies with executive teams at some of the top HR technology, talent management, and services companies in.
May 2019 - Aug 2022
Senior Public Relations Specialist
Managed accounts and day-to-day client interaction, as well as PR execution - Performed press release writing, media pitching, messaging development, monitoring and measurement- Led client status calls and directed project timelines and tactics--Secured earned coverage in business and trade publications, including Chain Store Age, Crain’s Chicago Business.
Apr 2014 - May 2019
Senior Communications Manager
- Lead, developed and managed the execution of all internal and external communications in newly created role for global marketing supply chain organization with $891 million in revenue in 2013.
- Internal Communications:- Improved company intranet to create a central communications destination for all 1,500 employees in 30 countries- Identified innovative ways to engage, facilitate information sharing and.
- External Communications:-Managed overall process and wrote content for 2013 annual report, including investor-targeted, high-level copy, as well as oversaw design management with outside agency and detailed printing.
2014 - 2014
Corporate Communications Senior Manager
Public Relations Strategy and Management:- Commenced, directed, oversaw and executed company’s data-driven communications program for growing savings web site- Utilized Harris Interactive, to write and develop timely and research-filled shopping, retail and personal finance pitches and article ideas weekly-- Examples include: using coupons on a date.
Jun 2011 - Aug 2013
Corporate Communications Manager
- Wrote national and vertical-specific news releases to promote company and its services to job seekers and employers-- Results obtained in major national consumer publications including: USA Today, Washington Post, the New York Times, Wall Street Journal, U.S. News and World Report, Chicago Tribune, Forbes, Time, Cosmopolitan and more-- Among custom story.
Mar 2008 - Jun 2011
Assistant Media Planner
Apr 2006 - 2008
Publicity Associate
Jun 2005 - Mar 2006
1 education record
Allison Kaplan education
-
S.I. Newhouse School Of Public Communications At Syracuse University
FAQ
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What company does Allison Kaplan work for?
Allison Kaplan works for Spring Marketing Group.
What is Allison Kaplan's role at Spring Marketing Group?
Allison Kaplan is listed as Content + Communications Consultant I Thought Leadership Expert I B2B Tech Marketing Pro at Spring Marketing Group.
Where is Allison Kaplan based?
Allison Kaplan is based in Greater Chicago Area, United States, United States while working with Spring Marketing Group.
What companies has Allison Kaplan worked for?
Allison Kaplan has worked for Spring Marketing Group, All.In.Kaps, Corp., Stoke, Clearedge Marketing, and Innerworkings.
How can I contact Allison Kaplan?
You can use AeroLeads to view verified contact signals for Allison Kaplan at Spring Marketing Group, including work email, phone, and LinkedIn data when available.
What schools did Allison Kaplan attend?
Allison Kaplan holds B.S., Public Relations, Spanish Language, Literature And Culture from S.I. Newhouse School Of Public Communications At Syracuse University.
What skills is Allison Kaplan known for?
Allison Kaplan is listed with skills including Press Releases, Copywriting, Social Media Marketing, Media Relations, Blogging, Corporate Communications, Copy Editing, and Corporate Branding.
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