• Act as a SME on channel marketing enablement with a focus on a digital first strategy for all business channels• Create and project manage road maps for partner automation and content platforms to deliver lead generation capabilities to all partner levels and types• Build effective go-to-market strategies by packaging and optimizing thru-partner content/campaigns, including training tools• Provide regional channel marketing program support for strategic initiatives and experimental marketing tactics

• Worked to create and scale North American Lead Generation program for Reseller and VCSP partners.• Develop marketing strategies for regional partners to achieve yearly and quarterly goals that have been identified.• Provide digital marketing, content creation, campaign analytics, and marketing strategy support for all of NA. • Utilize current quarterly campaigns and company messaging to establish brand awareness in the channel. • Gather complete understanding of audience's needs and want to increase the success of a campaigns content.• Help to maintain and develop the use of Veeam's content syndication and marketing automation platform in the channel. • Measure and evaluate marketing initiatives and key performance metrics to track campaign acceptance by partners and end users. • Work within Marketo and SalesForce to build integrated campaign tracking with unique tracking for partner and internal lead generation campaigns. • Focused on Enterprise, and Cloud Markets.

• Created, managed, and maintained, marketing content used for blogs, social media and communities, web pages, and sales tools • Directed all Highland Bakery sponsorship activities with AiMA Atlanta Chapter• Monitored and tracked all non-profit contributions • Identified potential marketing alliances and fostered profitable relationships• Worked cross-functionally in leading implementation, tracking, reporting and program management of marketing-related aspects.• Maintained and developed relationships with wholesale accounts and distribution for HB products in the Hartsfield Jackson Airport, while working alongside the operations team for DNC• Coordinated internal projects while monitoring deadlines• Created the project timelines and roll-out plans for events, and special project (internal and external), then managed all labor and marketing needs. • Created and distributed the company's Website and Public Relations RFP • Managed and built client relationships within the surrounding community including Midtown Alliance and the High Museum. • Participated in business development and networking activities