Allison Yates Email & Phone Number

Hunt Valley, Maryland, Us

Hunt Valley, Maryland, Us

-Manage social media content planning and creation to support business objectives for 5 brands with a community size of over 1.6 million.-Partner with internal content studio and external agencies to develop best-in-class social content for both organic and paid social media distribution-Collaborate in media planning process, working with campaign leads to recommend content to be used in paid social campaign and PR programs such as best-in-class Mustard Day activations and OLD BAY summer campaigns.-Manages social community specialist and supports community management efforts for assigned brands-Lead as point of contact on all licensing partnerships for social-Execute social reporting on a quarterly basis-Partner with cross functional teams to support DTC products and exclusive launches

Copenhagen, Dk

• Strategize and execute paid social and digital media marketing plans• Approve and oversee promotional creative for social and digital media• Manage and develop organic social media plans for national accounts • Develop brand guidelines on a campaign basis for digital, social and influencer marketing• Style jewelry product for national media partnerships and PR events• Write/proof/edit copy for paid and organic social media platforms • Manage and engage bloggers, influencers, and brand advocates relations • Monitor social media trends and innovative ideas for potential testing and/or implementation • Manage and upload CRM data into business manager accounts• Create trackable product links for all paid social or digital marketing plans each campaign • Assist with community management and monitor day to day social media activity

Copenhagen, Dk

• Processed incoming co-op submissions ensuring brand standards were met• Managed relationship with internal and external clients • Audited and “reprocessed" submissions for the current and/or prior quarters to check auditor accuracy • Developed new policies to streamline co-op audit process• Managed the auditing team members and ensure they were achieving maximum productivity • Educated retailer partners and maintained communication regarding the co-op program• Coordinated with other departments to address co-op related concerns and to ensure that the co-op reimbursement guidelines and policies were being communicated accurately• Gathered DMA and historical data as required by Trade Marketing department*In addition to the below “Advertising Co-op Auditor” responsibilities

Copenhagen, Dk

• Received, processed and verified the accuracy of co-op submissions, ensuring that they met advertising requirements • Worked closely with retailer partners by answering questions, assisting with requests for Co-op funds, and completing the co-op submission process• Coordinated the processing of co-op credits with Accounting • Approved radio, TV, print ads, sponsorship's and in-store events prior to placement or activation• Work closely with Sales team to develop event guidelines

Master Of Business Administration (M.B.A.)

Bachelor Of Applied Science (B.A.Sc.), Marketing