Allison Keltner Email & Phone Number

I develop, write, and edit website content, blog posts, email newsletters, advertorials, and other types of marketing content for a variety of businesses and clients. Nonprofit Client:-Update and revise website: review all content for currency and accuracy, create new content, build new site map and reorganize content accordingly, coordinate with web developer to give input on design-Write and edit monthly email newsletters: maintain a content strategy and outline, collect information and images from employees and volunteers, and format the content in Constant Contact-Write, edit, and manage production of quarterly print newsletters: create content outlines, collect information from employees and volunteers, interview donors and supporters for feature articles, coordinate with layout artist, and write/edit articles as needed, ensuring content aligns with brand guidelines and meets quality standards-Write feature articles for local publications highlighting the organization and its workCreate promotional graphics for website, newsletter, and social mediaMarketing Agency Client:-Write complete websites for agency’s B2B clients in industries such as accounting, SaaS, SEO/digital marketing, and others-Coordinate with design and development teams and provide input on design and layoutWrite blog posts, press releases, white papers, and lead magnets for B2B clients-Stay up to date on current trends and news in clients’ industries in order to write informed content and propose blog topicsLocal Newspaper and Publications:-Write advertorials and sponsored content for a variety of advertisers, including restaurants, business associations, multifamily communities, real estate agents, and others-Highlight local businesses in a weekly column, including curating a list of potential features and interviewing business owners-Write reported articles for special interest sections

Greater San Diego Area

I took charge of the social media and content needs for a marketing agency that was shifting from print and direct mail to digital. Although the company had been around for several years, it was a very small team and operated like a lean start-up, so I constantly juggled tight deadlines and managed a variety of projects.-- Wrote copy for marketing/promotional materials-- Developed blogging strategy and wrote blog posts for creative agency-- Developed video concepts and wrote spec scripts for SaaS client-- Developed and implemented social media strategies for creative agency and clients, including creating content-- Coordinated with graphic designers and web developers to build agency website-- Collaborated with entire team to develop proposals-- Grew agency's social media presence from Facebook (~240 likes) and Twitter (~550 followers) to include Facebook (>500 likes), Twitter (>1500 followers), LinkedIn, Instagram, Google+, and Pinterest

I assisted with projects and initiatives for the Marketing & Communications Department of a multifamily REIT, which also encompassed Training & Development and producing company events. Social Media Marketing:-- Created and implemented social media strategy from scratch-- Grew Facebook presence from approximately 600 fans on company page to over 1,000 and increased individual apartment community pages from 16 to 90.-- Researched best practices-- Developed social media training materials for employees-- Coordinated with marketing director and operations teams to create standard guidelines and company best practices for social media-- Hosted monthly live webinars covering social media best practicesTraining & Development:-- Developed content for online training classes: created curriculum for live webinars, designed PowerPoint slide decks, assessed and updated content regularly-- Hosted monthly live webinars covering online sales-- Edited and updated content and materials for live training classes: collaborated with training coordinators to refresh printed guidebooks and slide decks, proofread all materials, updated materials as needed-- Created and maintained system to track employee training progressOther Marketing Projects:-- Researched and wrote marketing assessments for potential new developments-- Collaborated with graphic designers to write copy for website and promotional materials-- Hired and managed team of temporary employees to conduct site audits of over 100 apartment communities as first phase of a branding initiative-- Coordinated photo shoots for over 100 apartment communities: managed photographer schedules, acted as liaison between photographers and on-site management teams, ensured management teams understood requirements to prepare communities for photo shoots-- Assisted with company events: determined event schedule and activities, prepared PowerPoint presentations, and day-of set-up and take-down

Pismo Beach, Ca

-- Conducted action photo shoots for a kiteboarding/stand up paddleboarding website.-- Maintained up-to-date and accurate product information.-- Wrote articles on various topics (including travel, SEO strategies, and website design).

-- Collaborated with owner and ghostwriter to edit e-books for a holistic, vegan hair care company-- Wrote advertising material for website

-- Conducted internal reviews of company email responses to prospects-- Wrote headlines and romance paragraphs for company website-- Conducted market research for new multifamily developments-- Assisted with event planning-- Provided administrative support for Marketing & Communications department

San Luis Obispo, California Area

-- Organized event entry forms and entered participant information in database-- Cooperated with co-workers and event organizers to help facilitate check-ins-- Assisted with general office work

San Luis Obispo, California Area

-- Assisted customers, including offering fashion advice and tips, providing correct sizes and alternate options, and answering customer questions about products-- Ensured product on sales floor was well-stocked and displayed neatly and attractively-- Provided efficient and friendly cash wrap experience-- Worked with other sales associate to reach daily sales goals

Bachelor Of Arts (B.A.), English Language And Literature

Activities and Societies: National Society of Collegiate Scholars-- Graduated Magna Cum Laude, GPA 3.8 -- Dean's List 11 Quarters.

European Humanities

-- Competitive study-abroad program in Copenhagen. -- Cultural-immersion curriculum included courses on literature, European history.