Allison Kirsch Email & Phone Number

Rochester, Ny, Us

Holmdel, New Jersey, Us

• A technology company leveraging the cloud, AI, and data extraction to streamline the exchange of business-critical documents for organizations in healthcare, finance, government, and other verticals.• Collaborate with corporate leadership to guide and set marketing strategy; optimizing marketing goals and budget to execute on multichannel marketing campaigns for customers and partners.

• A content marketing consultancy working with healthcare companies and marketing firms to create compelling business-to-business (B2B) content for omnichannel marketing. • Achievements: Design successful digital marketing strategies that best position clients to engage with provider and payer audiences. Advise clients on building powerhouse marketing teams.• Mar-Tech Experience: - Marketing Automation Platforms/CRMs: Active Campaign, Hubspot, MailChimp, Pardot/Salesforce, and Keap (formerly Infusionsoft) - Social Media Platforms: Hootsuite, Buffer, and Sprout Social - Project Management Platforms: Monday, Asana, Trello, Basecamp, Adobe Workfront, and Miro - Design: Adobe Creative Cloud, and Figma - Analytics: Google Analytics

• Series A healthcare and financial technology startup, still in stealth mode• Achievements: Built a marketing team from the ground up. Designed a best-in-class member engagement strategy that consistently achieves or surpasses company KPIs. Coordinating a brand refresh, establishing workflows and processes, and leading a cross-functional referenceability initiative to support sales.

Columbus, Oh, Us

• A “unicorn” healthcare IT company with a $4 billion valuation on a mission to create an interoperable healthcare network that would remove the silos in health data between providers, payers and patients.• Achievements: Received two promotions moving from individual contributor to content strategy manager to marketing director. Led numerous strategic initiatives that required gaining executive sponsorship; bringing together cross-functional teams spanning leadership, sales, finance, product and marketing; and motivating production teams. Each of these initiatives ran on multi-month sprints, requiring building information architectures, leading content development and overseeing web development and data migration. • Mar-Tech Stack: Marketo, Contentstack, Sprout Social, RollWorks, Figma, Coda, AirTable, Salesforce, Dynamic Signal, Jira, Adobe Workfront, Asana, and Google Analytics

Columbus, Oh, Us

Columbus, Oh, Us

Atlanta, Georgia, Us

• A neurotechnology startup using artificial intelligence (AI) to give neurosurgeons patient-specific brain maps for surgical procedures. • Achievements: Worked with an overseas team to establish a digital web presence for the startup as they prepared for a U.S. product launch following FDA approval. Interviewed company founders and subject matter experts to create content for a web-based learning academy, and published industry-leading articles on human brain networks — known as connectomics — for international neurosurgeons.

Saratoga Springs, New York, Us

• An integrated marketing firm working with clients across social media channels.• Achievements: Developed social media content that helped clients improve social presence, connect with target audiences, and foster strong online communities.

Kansas City, Mo, Us

• A tech-enabled marketing firm.• Achievements: Developed brand and content marketing materials for numerous client accounts across a range of industries, specifically in the healthcare space. Most notably, ghost wrote an award application for a prestigious award in healthcare technology, and the client was selected as that year’s winner.

Toronto, Ontario, Ca

• A full service marketing company based in Toronto, delivering custom print and digital advertising solutions.• Achievements: Conducted marketing audits for new clients, evaluating social media and online presence, identifying areas of weakness, and using opportunity areas to build content calendars. Developed social media content for clients in the restaurant industry.

• A marketing firm specializing in information technology (IT) and wealth management. • Achievements: Reported to an executive leader with a neurogenic cognitive-communicative disorder that impaired the individual’s speech and communication skills. Worked closely with this leader to understand and digest the directives being given; then, communicated the directives out to the wider marketing team. Managed team relationships and conflict on the leader’s behalf, in addition to leading project management.

• A contemporary art gallery exhibiting local and international artists.• Achievements: Remodeled an old frame shop to be a contemporary gallery space for local and international artists. Over two years as director, brought in numerous exhibitions and concerts, including building relationships with local organizations and universities.

Syracuse, Ny, Us

• Alumni relations and fundraising for the Office of Advancement in the College of Visual and Performing Arts at SU.• Achievements: Drafted fundraising appeals/campaigns, invitations, and letters to alumni. Communicated with alumni regarding events, donations, and potential forms of collaboration. Coordinated programming, locations, and catering for conventions, receptions, and other events.

• A professional practice retreat for women in the visual arts.• Achievements: Coordinated a visual arts retreat focusing on professional development. Conducted focus groups and compiled comprehensive resources as reference guides. Leveraged survey responses, budgeting, and outcomes to gain donors and future funding.

Syracuse, New York, Us

• The Syracuse University Lava Project is led by two SU professors in sculpture and geology, using controlled lava flows to study geology while making art. The project has been studied by NASA, was featured on a BBC documentary, and has been exhibited internationally.• Achievements: While operations manager for the project, helped transport the lava furnace and equipment to California, in preparation for filming a documentary, and to Canada for an international art exhibition, Nuit Blanche. Served as the liaison between the university and the Canadian exhibition team when "Lava Field No. 2" was exhibited at the art festival in Toronto.

Masters Of Business Administration - Emba, Corporate Strategy

Bachelor Of Fine Arts - Bfa, Sculpture; English And Textual Studies