- Provide photography services for senior photo shoots and family portraits

- Developed Instagram, Twitter, Facebook, & TikTok strategies for Cincinnati-based QSR brand, Skyline Chili- Increased regional restaurant followers by 24k on Facebook, 21k on Twitter, & 45k on Instagram- Gained 4.4M engagements on Facebook, 2.2M on Twitter, & 1.9M on Instagram for restaurant brand- Created the @skylinechili TikTok account from the ground up, which now has 37k followers & 381k likes- Crafted ad messaging & creative, trafficked ads in Facebook, Twitter, & TikTok ad platforms, & managed $100k annual social budget for Skyline- Created monthly content calendars for Skyline Chili & Papa Johns Pizza including:• Developing monthly organic & paid messaging strategy based on LTOs, LTFs, holidays, & events• Pitching, shooting, & editing Reels & TikTok videos, whether in front or behind the camera• Utilizing photography, writing, & Canva skills to make posts for menu items, beverages, CPG, & merch• Vetting, engaging, and communicating with influencers• Concepting graphics & animations, then working with graphic designers to bring them to life• Creating shot lists, staging & styling props, & executing photo shoot• Tracking trends, utilizing best-practices, & performing competitor analysis to brainstorm new content ideas• Analyzing metrics & previous post performance to uncover insights & optimize content- Strategized & executed food holiday social campaigns, with one garnering 4M impressions & 912k engagements- Managed social media needs for largest client in absence of team leader- Trained 5+ new hires on tools, processes, and the client’s brand guidelines- Presented to, as well as communicated & collaborated with client to ensure needs were met- Researched emerging platforms (i.e., Threads) to see if it’s the right fit for the brand- Managed community of fans, influencers, & partners, plus provided customer service & crisis response- Worked with senior leaders to curate agency social posts, displaying company culture & thought leadership

- Used organizational skills to track the development of Hershey licensed items- Assisted in the development of new candy and gift items through creativity and consumer awareness- Communicated and collaborated with internal employees and Hershey licensors in order to execute the tasks at hand- Photographed and designed content, created captions, and developed social media posts for Snoooze, an all-natural sleep drink- Collaborated with the Marketing Department to plan and execute fun events to increase company morale

- Identified and placed engaging photos on website to match Thrive aesthetic and tab topic- Created copy to communicate business message to customers- Made website design recommendations and implementations

- BGSU FMSC goal: Raise $25,661 in order to pack over 100,000 meals for starving children around the world- Assisted the committee leader with scheduling creative social media posts to increase donations to save lives- Brainstormed and executed marketing initiatives through other mediums to increase money raised

2017-2018- Managed the social media team by motivating members to cover events & share ideas for posts- Strategized social media plans in order to increase followers and likes on BGSU social media accounts- Captured and posted photos and videos of campus events that appeal to the alumni and student demographic- Copy edited Campus Update emails in Mou2016-2017- Strategized social media plans in order to increase followers and likes on alumni Instagram account- Captured and posted photos and videos of campus happenings that appeal to the alumni demographic- Collaborated with Social Media Specialist on upcoming events and projects

-Photographed College of Business meetings and events in order to promote the college and its organizations

- Posted on the Homecoming Instagram, Twitter, and Facebook accounts in order to advertise events and initiatives, as well as get followers excited for Homecoming- Collaborated with other committee members to brainstorm ideas and solve problems- Assisted in promoting Homecoming activities at different events such as Campus Fest and Family Weekend

- Created a branding and communications plan for the ASK Program (Associates Sharing Knowledge)- Photographed the plant and other scenes to be utilized for the ASK website- Used Photoshop to design a notebook cover and internal TV ads- Planned and edited a video with Premiere Pro that was used to teach associates about confidentiality

The Bowling Green State University American Marketing Association (BGAMA) is a top 5% chapter in the world. BGAMA prepares members for post-graduation through the development of marketing knowledge by combining academics with real-world experiences.-Lead and collaborated with team in building marketing agency start-up-Distributed projects to team members through effective communication -Planned monthly meetings in order to teach students about the branding industry

-Utilized creative skills to advertise meetings and events through social media and around campus-Increased Twitter followers by 50%, Facebook followers by 76%, and Instagram followers by 153%-Worked closely with the current Vice President of Visual Communication Technology to brainstorm and execute visual projects

-Used creativity and Adobe software skills to design BGAMA flyers and social media material-Created and collaborated on BGAMA t-shirt designs, logos, and banners with vendors-Utilized creative skills to advertise meetings and events through social media

-Took photos at meetings in order to advertise BGAMA-Used social media skills to uphold Instagram account and increase engagement

-Built brand loyalty on campus by distributing products and promoting the brand through social media-Coordinated events and deliveries with the Project Manager from MRY, a creative agency located in New York City, as well as other BGSU ambassadors

-Greeted customers and answered questions regarding the store’s merchandise-Collaborated with co-workers to assist customers, display products, and clean the store-Provided customers with information on current sales and promotions to increase profits

-Handled cash, credit, and debit purchases at the cash register-Greeted customers and answered questions regarding the store’s merchandise-Collaborated with co-workers to assist customers, display products, and clean the store