Senior Customer Marketing Manager
Current
Aug 2024 - Present
AeroLeads people directory · profile
Allison Kopins Email & Phone Number
Sr. Manager Omnichannel Retail Marketing at Mattel, Inc.
at
Mattel, Inc.
1 work email found
@mattel.com
4 phones found area 989 and 310
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Sr. Manager Omnichannel Retail Marketing at Mattel, Inc.
Location
Grand Rapids, Michigan, United States
Who is Allison Kopins? Overview
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Quick answer
Allison Kopins is listed as Sr. Manager Omnichannel Retail Marketing at Mattel, Inc. at Mattel, Inc., based in Grand Rapids, Michigan, United States. AeroLeads shows a work email signal at mattel.com, phone signal with area code 989, 310, and a matched LinkedIn profile for Allison Kopins.
Allison Kopins previously worked as Senior Customer Marketing Manager at Mattel, Inc. and Customer Marketing Manager at Mattel, Inc.. Allison Kopins holds Bachelor Of Arts (B.A.), Marketing from Michigan State University.
Company email context
Email format at Mattel, Inc.
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{first}.{last}@mattel.com
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AeroLeads found 1 current-domain work email signal for Allison Kopins. Compare company email patterns before reaching out.
Profile bio
About Allison Kopins
I'm an experienced Marketing Manager who designs and analyzes marketing promotions that achieve and exceed sales goals while creating positive ROI. I have expertise in digital coupon content management creating accurate and effective campaigns. I am also a recognized thought leader and creative thinker with ability to build relationships and work with cross-functional teams.If you review my profile, you'll find my background includes examples of where I've provided a broad-range of marketing services. Some of my core competencies include:► Data Analysis► Multi-tasking► Organization► Communication► Detail Oriented► Problem Solving► Customer Oriented► Project ManagementPlease contact me at allison.kopins@gmail.com
Listed skills include Marketing, Advertising, Management, Sales, and 15 others.
Current workplace
Allison Kopins's current company
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8 roles · 16 years
Allison Kopins work experience
A career timeline built from the work history available for this profile.
Customer Marketing Manager
Sep 2020 - Aug 2024
Associate Marketing Manager - Target Customer Marketing
Promotional lead for Boys & Girls brands
Jun 2017 - Sep 2020
Associate Marketing Manager - Emerging Channels
- Facilitated all of Emerging Channels customized product with Sales and Brand Marketing including item performance analysis, initial concepts, selection, pitching to retailers, and set up.
- Provided strategy for $125MM of customized items delivering differentiation for emerging markets.
- Doubled holiday blitz shipping volume by securing 10 incremental items
- Grew customized item efficiency 10% through performance analysis and strategic slot requests
Oct 2015 - Jun 2017
Sr. Customer Marketing Analyst - Target
- Managed all promotional planning and execution for MEGA and RoseArt brands at Target.Selected accomplishments:
- Maximized MEGA Minions incremental POS of $600K by layering price cuts, focal, and AD placement around theatrical release.
- Initiated cognitive developmental in-store signage for MEGA preschool based on shopper insights.
- Advised sales team on funding focal vs. endcap placement after analysis results showed focals were twice as productive as endcaps.
2015 - 2015
Customer Marketing Analyst - Target
- Assisted sales team to design, propose, execute, and analyze promotional plans for Target across Boys, Girls, and Infant Preschool brands.Selected accomplishments:
- Drove $200K incremental POS and 27% lift for Barbie through summer promotions timed around national media.
- Provided productivity analysis across all brands at Target showing areas of opportunity for growth in Mattel's portfolio that aligned with Target's push for unique and exclusive toys.
- Managed sizzle video, customized buyer products, and sales upfront presentations for Target Customer Previews.
- Planned and led monthly events driving collaboration and morale amongst the shopper marketing team.
2014 - 2015
~1 yr
Customer Marketing Coordinator
- Worked closely with Merchandising, IT, Advertising, and Operations to develop, implement, and analyze system-based marketing programs and promotions.Selected accomplishments:
- Gained incremental sales and margin for buyers and vendors by using reporting tools to determine customer buying behavior and creating comprehensive targeted campaigns.
- Advised buyers and vendors on future promotional plans based on previous campaign data to continually improve sales, margin, and units.
- Improved incremental sales tracker tool by organizing data, making spreadsheet easier to read, and inserting formulas to increase efficiency.
2013 - 2014
~1 yr
Merchandise Associate
- Managed promotional plans for video games and computer accessories through set up, sign creation, and in-ad placement.Selected accomplishments:
- Identified top video game vendors by analyzing data on sales, margin, NPD share, and top selling items to take to trade shows and discuss areas of opportunity and improvement.
- Assisted buyer by reporting sales and competitive data to develop new computer accessory assortment plan, providing 31% increased sales.
- Managed daily sales reports, item set ups, case packs, pricing, and attributes.
2010 - 2013
~3 yrs
2 education records
Allison Kopins education
Bachelor Of Arts (B.A.), Marketing
Michigan State University
Education record
Frankenmuth High School
FAQ
Frequently asked questions about Allison Kopins
Quick answers generated from the profile data available on this page.
What company does Allison Kopins work for?
Allison Kopins works for Mattel, Inc..
What is Allison Kopins's role at Mattel, Inc.?
Allison Kopins is listed as Sr. Manager Omnichannel Retail Marketing at Mattel, Inc. at Mattel, Inc..
What is Allison Kopins's email address?
AeroLeads has found 1 work email signal at @mattel.com for Allison Kopins at Mattel, Inc..
What is Allison Kopins's phone number?
AeroLeads has found 4 phone signal(s) with area code 989, 310 for Allison Kopins at Mattel, Inc..
Where is Allison Kopins based?
Allison Kopins is based in Grand Rapids, Michigan, United States while working with Mattel, Inc..
What companies has Allison Kopins worked for?
Allison Kopins has worked for Mattel, Inc. and Meijer.
How can I contact Allison Kopins?
You can use AeroLeads to view verified contact signals for Allison Kopins at Mattel, Inc., including work email, phone, and LinkedIn data when available.
What schools did Allison Kopins attend?
Allison Kopins holds Bachelor Of Arts (B.A.), Marketing from Michigan State University.
What skills is Allison Kopins known for?
Allison Kopins is listed with skills including Marketing, Advertising, Management, Sales, Retail, Merchandising, Customer Service, and Market Research.
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