Serves as computer software client’s main point of contact for campaign development and execution, leads a team of two other campaign managers across several business unitsWorks with client to develop campaign strategy, document business requirements, and suggest best practices for email campaigns. Communicates detailed business requirements to offshore team for build in Marketo.Currently leading process improvement efforts with the goal of creating scalability in order to bring on new business units and stand up an offshore model.

Helped pharmaceutical brand teams define marketing campaign strategy and suggests best practices. Documented business requirements for complex marketing campaigns, then managed the development and execution with global development teams in Adobe Campaign.Served as team SME for marketing campaign documentation.Involved with the migration and stand up of client’s entire marketing database to a new marketing automation platform. Accomplishments include: migration and management of 14 complex campaigns, inbound channels, and opt in/out strategy and logic.

Supervised a team of three DPMs across several therapeutic areas; responsible for handling day to day issues.Created new process for issue trend reporting, which was very well received by the client. Client then requested that it be rolled out to all channels and therapeutic areas. Held team meetings regularly to collect information and delivered trends to client leadership.Lead several process improvement projects by identifying need for new or updated processes, met with stakeholders to develop and document new process, obtained client approval, and distributed to all parties.Mentored new team members by developing onboarding plans, leading training sessions, and shepherding through training process.

Provided digital project management and process improvement services for a global pharmaceutical client's marketing services department. Ensured on-time delivery of websites, emails, iPad apps, and video marketing collateral by communicating with all project stakeholders, including creative agencies, offshore development teams, and brand liaisons.

Planned and managed marketing campaigns, including recruitment, retention, awareness, and volunteer marketing for more than 20,000 members. Developed campaign strategy, creative copy, and worked with design and development teams to deliver each marketing asset on time. Managed the delivery of the team’s email, website, social media, video, and print assets.Supervised a team of three, ensuring member data integrity, quality member service, and daily tasks.