Allison Alexander Email & Phone Number

South Orange, Nj, Us

Greater New York City Area

Many years' experience with a background in both film and digital formats. Specialty/area of focus: product photography, photojournalism, street photography, wildlife photography, as well as event coverage and portraiture.

Greater New York City Area

Jewelry artist with focus on beadwork. Materials include Sterling Silver, Copper, Czech Glass & Gemstones.

New York City Metropolitan Area

• Social Media Strategy: Wrote, scheduled, and managed the social accounts for the largest professional design membership organization, building on 1.3M followers across LinkedIn, Instagram, Facebook, X, and Threads.• Campaigns: Drove increased membership participation by collaborating with influencers, chapters, and affiliates to plan major campaigns. These included the AIGA365: A Year in Design and AIGA 50 Books | 50 Covers competitions, membership drives, design certification, job board posts, member features, and events.• Collaborations: Partnered with influencers, regional chapters, publishers, and affiliates to promote learning and career opportunities, significantly expanding reach and driving sales revenue.• Growth: Increased social media audience by 1% across five platforms while boosting engagement by 70.7% year-over-year through a dynamic content calendar of posts, reels, stories, and polls.• Top Performance: Achieved 41,348 engagements on LinkedIn for a job post, including 29 shares and 41,016 clicks—over four times the engagement of any post from the previous year.• Virtual Conference: Led a successful cross-platform social media campaign for a virtual design conference, surpassing ticket sales and revenue targets.

Middlesex, Nj

Provided in-depth keyword research, competitive audits, strategy, SEO copywriting, social media management, email automation, and meta tags to B2B and B2C clients across numerous industries. Some highlights:• SEO Strategy, Competitive Research, and Copywriting—Collaborated with leadership at NJ’s largest healthcare system to address complex content goals.—Conducted keyword research in SEMrush and Google Keyword Planner; presented findings and strategies via Excel pivot tables and PowerPoint.—Revamped system-level pages for Orthopedics, Women’s Health, and Pediatrics, reducing keyword cannibalization and boosting Google rankings to page one for multiple targeted keywords, driving an increase in traffic.• B2B, B2C, and Direct Response Copywriting—Restructured and rewrote a business coach’s website by incorporating case studies and clarifying services, which improved user experience and boosted lead generation and client engagement.—Developed cheerful website, blog, and eBook content for a Disney-specialized tour provider.—Developed targeted email automation for retail, nonprofit, and service clients, boosting conversions by 12% and demonstrating effective use of digital channels for growth.• Social Media Content Creation, Management, and Analytics—Spearheaded a social media campaign for a trending makeup brand, creating daily written content and original product and lifestyle photography, which significantly boosted brand awareness and sales.—Created and managed dynamic social media calendars for diverse clients—including bankruptcy attorneys, landscaping firms, and office furniture brands—driving heightened brand visibility, audience engagement, and measurable growth in client leads and sales.• eCommerce Product Listings—Crafted romantic, SEO-optimized catalog descriptions for a nationally recognized clothing retailer.—Wrote and edited clean, energetic, SEO-optimized household product listings for a worldwide consumer goods distributor.

United States

Experienced copywriter versed in creating persuasive SEO-driven web page content, blogs, landing pages, and more. Adept at capturing the right tone for retail, services, legal, medical, and other sectors.• Wrote impactful, SEO-optimized website content for a major New Jersey-based lighting design and rental company. Within the first four months of going live, the site went from ranking for 19 to 63 industry-related keywords.• Wrote persuasive, geo-targeted content for an Indiana-based warehousing and medical courier service.• Wrote a press release announcing the promotion of a VP within a logistics company, reflecting her rockstar energy and grit.• Wrote a series of self-help blogs for a health and wellness center on the topic of grief and the emotional tapping technique.

East Hanover, New Jersey, United States

Reception, Photography, and Social Media coverage for local 501c3 animal welfare organization• Photography: Captured high-quality photos and wrote compelling Petfinder profiles, boosting interest and increasing adoptions at the shelter.• Social media: Revitalized the shelter's social media with daily posts featuring adoptions, alumni updates, and fundraisers, driving record engagement on Facebook and Instagram.• Operations: Coordinated the intake of up to 100 animals per month, managing PetPoint updates, adoption applications, and medical communications with adopters.• Acted as public liaison, providing reception and administrative support

New Providence, Nj

Provided comprehensive administrative, project, and logistical support to the Senior Director and various team members.• Streamlined calendar management and travel arrangements, ensuring efficient scheduling of on-site and off-site meetings while securing badge access for multiple locations.• Facilitated the preparation and finalization of contracts with external authors, enhancing the quality and diversity of LexisNexis publications.• Coordinated the preparation and shipment of manuscripts, ensuring timely delivery to and from contributing authors.• Oversaw high-volume data entry, filing, and contract archiving, maintaining meticulous records and enhancing operational efficiency.• Trained and supervised the summer “All Stars” interns, auditing their work to ensure high standards and foster professional development.

New Providence, Nj

• Provided simultaneous support to two or more VPs, two Directors, and multiple managers, including calendar management, meeting organization, travel arrangements, submitting VISA applications, expense reports, attendance tracking, telephonic support, meeting minutes, and creation & maintenance of organizational charts and population lists• Coding & tracking of vendor invoices, accounting for up to 500k per month• Assisted department in various functions including data entry, creating forms & spreadsheets, making updates to PeopleSoft and the contractor sourcing database Fieldglass, and photo editing for lawyers.com• Department liaison in fielding & tracking requests to the Facilities and the Technical Support teams• Participation in, and organization of LN Cares volunteer events, and gREen Team environmental events• Organized the company’s annual craft fair

New Providence, Nj

• Wrote and updated biographical & institutional profiles and directory listings for The Official Catholic Directory, The Official Museum Directory, The American Art Directory, and a number of Who’s Who publications • Proofread book pages prior to publication and collaborated in quality control procedures • Performed various clerical tasks including batching, filing, and organization• Telephonic customer support

Certificate, Digital Marketing

Immersive digital marketing boot camp with in-depth coverage of SEO copywriting, WordPress page design, keyword research, on and off-page.

Web Design

Associate Of Arts - Aa

Activities and Societies: Art, Photography, Theater

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies