Allison Carter Email and Phone Number

I handle all aspects of content on PR Daily, one of the industry's leading continuing education sites, creating and curating daily content. From writing original stories to soliciting pitches to editing work and promoting on social media, I handle all aspects of the content strategy and execution. I also produce exclusive, data-driven reports for both PR Daily and clients. In addition, I am a featured moderator and speaker at PR Daily's live events.

• Manage a team of up to 8 direct reports, including a manager, plus 7 indirect reports. Diverse skillsets include reporters, photojournalists, videographers, visuals specialists, email newsletter specialists and more. • Oversee IndyStar’s breaking news operations including deploying personnel, quickly and accurately editing, shaping and writing headlines for stories, selecting accompanying visuals, etc.• Provide timely, detailed feedback to improve both written and visual storytelling packages.• Assign stories to reporters based on news needs as well as a strong focus on analytic performance for both page views and conversions through subscriptions.• Assist across the newsroom in digital presentation and headline writing.

• Led IndyStar’s Table Stakes initiative to drastically grow digital subscriptions by developing content worth paying for and offering unique subscriber benefits. • Oversaw a social media strategy that consistently puts IndyStar at the top of all of the USA TODAY NETWORK’s 100+ properties for referral traffic.• Worked across the newsroom to improve timeliness and social success of content, including brainstorming ideas, working with reporters on audience, and optimizing headlines and posting times.• Spearheaded a first-of-its-kind email newsletter push within the USA TODAY NETWORK to better diversify referrals away from Facebook. This newsletter style remains our newsroom’s most successful and has spread throughout the network, to similar success.• Provided training, guidance and analytics assistance to the newsroom.

• Collaborated with reporters, editors and producers at all phases of the content creation process.o Brainstormed compelling content ideas based on analytics, audience sentiment, trending topics and news sense.o Offered guidance on most effective times to post content, both to IndyStar.com and to Facebook.o Worked closely with homepage producers to create push alerts that will drive traffic.• Created strategies to bring in new, younger audiences.• Sourced ideas, wrote, edited and produced stories, which regularly appeared among the most-read in the newsroom.

• Set social media strategy and created daily Facebook, Twitter and Google+ for a major software product, including evergreen content and breaking news updates.• Analyzed analytics data to optimize social media posts for maximum engagement. Implementation of strategy resulted in double or triple digit month-over-month increases for duration of the assignment.• Worked closely with staff art directors to concept and create videos and visual social media posts.• Wrote compelling, legal-compliant copy for multiple major brands across a variety of mediums, including in-store merchandising, print, national TV commercials, digital signage, social media advertising and more.

• Developed social media and content marketing plans for small businesses with an emphasis on driving web traffic and converting leads. Individual campaigns resulted in year-to-date traffic increases of up to 600 percent.• Produced web copy, blog posts, collateral copy and social media status updates for clients in B2B and B2C companies. Special attention was paid to writing consistently in the client's unique voice and balancing human readability with search engine optimization needs. • Managed social media accounts for diverse clients on Twitter, Facebook, LinkedIn, Google+, Tumblr and Pinterest.• Edited and copy edited all in-house blog posts, email newsletters, collateral and other written material.• Oversaw both employees and interns, providing coaching and direct feedback.

Allison wrote feature and preview articles on the arts and culture scene in and around Indianapolis.

Majors: Corporate Communications and International RelationsMinors: Political Science and Asian Studies

Facilitate Elon in the loan of library materials to other institutions throughout the world

• Wrote press releases, fact sheets, updated employee handbook and wrote other assorted materials for internal and external audiences• Escorted television media for live shots, assisted the media with story research• Assisted PR Director in research, cataloguing press clips and answering media requests

• Catalogued more than 100 years of Indianapolis Life Insurance Company history (a subsidiary of Aviva)• Assisted in creating slogans for United Way campaign• Wrote promotional materials for upcoming meetings of agents

• Promoted the park to prospective customers and gathered marketing information from patrons• Wrote grant applications and flyers for distribution to park patrons• Coordinated meetings with state and corporate partners to improve the facilities of the park and the quality of White River State Park’s Summer Concert Series, including advertising and marketing• Worked with three different agencies to implement seven new mile markers for the White River Trail