0Responsible for a portfolio that consists of medical indicator, kraft and crepe backed paper products globally and across all three major business channels (industrial, international, and consumer).Develop and track the financial performance of the above product lines to budget and forecastUnderstand and managed the product line P&L to growth the product line profitably by using the Business Model Canvas (BMC) platformDeveloped and maintain channel and market segment portfolio strategyResponsible for leading and managing the business team and product line strategyConducted voice of customer (VOC) research to identify gaps in the portfolio and translate customer needs into products and opportunities for growthManaged product lifecycles, including enhancements, raw material substitutions, competitive comparisons, and new product developmentPartnered with operations to establish product line specific gross margin improvement targes aimed at decreasing costs and improving efficienciesMaintains a comprehensive library of product information utilized internally to develop pricing strategies and assess new product potential.Collaborate with sales, customers, and the internal quality department to resolve customer issues.

Increased responsibility overtime for a portfolio that eventually consisted of medical indicator, kraft and crepe backed paper products globally and across all three major business channels (industrial, international, and consumer).Develop and track the financial performance of the above product lines to budget and forecastUnderstand and managed the product line P&L to growth the product line profitably by using the Business Model Canvas (BMC) platformDeveloped and maintain channel and market segment portfolio strategyResponsible for leading and managing the business team and product line strategyConducted voice of customer (VOC) research to identify gaps in the portfolio and translate customer needs into products and opportunities for growthManaged product lifecycles, including enhancements, raw material substitutions, competitive comparisons, and new product developmentPartnered with operations to establish product line specific gross margin improvement targes aimed at decreasing costs and improving efficienciesMaintains a comprehensive library of product information utilized internally to develop pricing strategies and assess new product potential.Collaborate with sales, customers, and the internal quality department to resolve customer issues.

Supported the product management and sales team with reports, leads and initiatives.Compiled, arranged, and lead the business planning process for a variety of tape categories and market segments.Researched and analyzed new areas of growth for the company including niche markets, market sizes, competitors, distribution channels, market trends, barriers to entry and the risks involved as well as identified companies for possible acquisitions.Assisted in the development of marketed segment specific strategies.

Performed a variety of roles across the Marketing organization of a regulated electric utility company. Supported Account Managers with development and maintenance of market segment plans, assisted with segment specific tasks, and created portfolios and bulk maps.Assisted in the development of market segment specific strategies. Worked as an individual, as part of a team, and as a team lead for specific tasks. Reviewed customer usage patterns and future plans to develop budgetary projections based upon their anticipated needs. Worked with the Goldmine CRM package, as well as the Microsoft Office suite. I have also used Oracle, SQL 2000 analytical service