Allison Frank's Location
Washington DC-Baltimore Area, United States, United States
Allison Frank's Contact Details
Allison Frank work email
- Valid
- Valid
Allison Frank personal email
n/a
Allison Frank phone numbers
About Allison Frank
Experienced marketer specializing in marketing strategy and content creation, optimization, and distribution. Additional skills include project management, marketing automation and CRM, marketing analytics, email marketing, and social advertising. Known for attention to detail and strategic thinking.
Allison Frank Work Experience Details
-
Senior Brand Operations ManagerRoku Inc. Sep 2022 - PresentSan Jose, California, Us -
Senior Marketing Manager, Id And True CrimeWarner Bros. Discovery Mar 2022 - Aug 2022New York City, Us -
Marketing Manager, Id And True CrimeDiscovery Inc Jun 2018 - Mar 2022New York, Us• Define true crime marketing priorities and tactics across on air, TV Everywhere and streaming • Develop true crime marketing campaigns for Discovery owned & operated platforms (linear, ID GO, discovery+) and paid campaigns (performance, social, digital, TV) • Write marketing briefs to drive the direction of true crime promos on linear and discovery+ • Lead project manager for ID's 2020 linear domestic rebrand (on air, gfx, social, digital)• Marketing lead for ID Book Club partnerships• Craft paid social strategy in support of strategic priorities• Manage the planning of ID's in-person fan event, IDCon• Manage the creation and execution of marketing sweepstakes and giveaways -
Marketing Project Manager, IdDiscovery Inc Oct 2016 - Jun 2018New York, Us• Supported marketing campaigns for on-air and off-air priorities• Tracked creative deliverables for campaigns and partnerships• Crafted marketing briefs to drive the direction of on-air promos• Wrote paid social media posts in support of strategic priorities• Coordinated with organic social and digital teams to mirror paid priorities• Acted as point of contact for marketing tie-in with affiliate/distribution partners • Created cutsheets, schedules, and on-air navigation requests• Organized in-home viewing parties to integrate with on-air stunts • Selected and ordered event-related premiums• Coordinated and assisted in the planning of IDCon panels, experiences, and promotion• Managed execution of the ID Addict of the Month walk-on role and cash prize giveaways
-
Marketing SpecialistWeddingwire Mar 2015 - Sep 2016Chevy Chase, Md, Us• Conceptualized and implemented B2B content marketing strategy for the purposes of lead generation• Specialized in the creation of top of funnel content to build brand awareness and generate leads• Additional focus on the creation of middle of funnel content to convert non-affiliates into free accounts• Created and optimized both short- and long-form content, including infographics, white papers, webinars, case studies, and more• Used organic social tactics across Facebook, LinkedIn, Twitter, Pinterest, and Google+ to develop WeddingWireEDU brand awareness• Used paid social tactics on Facebook, LinkedIn, and Twitter to acquire new accounts• Created and optimized gated landing pages, confirmation pages, and download-triggered emails in HubSpot • Created and managed content-based workflows in HubSport to nurture prospects • Wrote and optimized branded content for syndication on popular marketing blogs and sites -
Marketing AssociateWeddingwire Sep 2013 - Mar 2015Chevy Chase, Md, Us• Managed WeddingWireEDU social properties - Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn and SlideShare• Tracked engagement across all social properties• Wrote and managed the creation of blog posts for the WeddingWireEDU Blog• Coordinated the optimization of content for search engines on the WeddingWireEDU Blog• Contributed to the creation and summarization of WeddingWireEDU monthly webinars• Wrote/coordinated design for anchor pieces based on webinars, presentations and other content• Compiled/coordinated a bi-weekly B2B newsletter• Created and executed social strategy for WeddingWire World events
-
Marketing AssociateRight Source Marketing Jun 2011 - Aug 2013Reston, Va, Us• Assisted in the planning, implementation, and evaluation of effectiveness of social media and content marketing strategies across a spectrum of social platforms, including Facebook, Twitter, LinkedIn, Google+, Pinterest, and other bookmarking sites• Developed and conducted social media and content distribution campaigns based on well-defined goals developed with input from all stakeholders• Wrote and edited content for websites, blogs, and newsletters• Collected analytical and statistical information for each client and individual campaign, produced reports and advised clients based on results and social trends• Worked in a number of collaborative environments, from full remote projects to traditional on-site projects, and individually through large, diverse teams• Participated in organization's operational improvement sessions and strategic planning to identify and cultivate target clients and markets• Acted as project manager for website and content marketing projects• Performed client account management duties, including budget tracking and reporting -
Interactive Marketing InternRight Source Marketing Jan 2011 - May 2011Reston, Va, Us• Maintained features and content for websites, blogs, and social media• Performed market and competitor research • Assisted in content distribution and interpretation of results• Used email and social media metrics to prepare data for clients
-
ManagerTowson University Campus Recreation Services Aug 2007 - Apr 2011Towson, Md, Us• Managed facilities staff• Performed customer service• Communicated with all areas of Campus Recreation -
Direct Marketing InternUllico Jul 2010 - Aug 2010Washington, Dc, Us• Generated weekly summary reports of data from market segments• Assisted in rebranding efforts and e-commerce development• Organized back-logged mail samples and mail kits• Participated in inter-department meetings and planning sessions -
Marketing And Promotions InternAllied Integrated Marketing Sep 2009 - Jan 2010Hollywood, Ca, Us• Generated marketing reports for production company executives• Received and reported feedback from audience and press members• Attended and supervised advance screenings of films• Planned, organized and executed promotional events
Allison Frank Skills
Social Media Marketing
Facebook
Email Marketing
Social Media
Blogging
Direct Marketing
Social Networking
Marketing Strategy
Online Advertising
Market Research
E Commerce
Content Strategy
Marketing Communications
Interactive Marketing
Public Relations
Online Marketing
Microsoft Word
Web Marketing
Copywriting
On Air Promotion
Paid Media
Allison Frank Education Details
-
Towson UniversityBusiness Administration; Marketing
Frequently Asked Questions about Allison Frank
What company does Allison Frank work for?
Allison Frank works for Roku Inc.
What is Allison Frank's role at the current company?
Allison Frank's current role is Brand Operations at Roku.
What is Allison Frank's email address?
Allison Frank's email address is an****@****ire.com
What is Allison Frank's direct phone number?
Allison Frank's direct phone number is +144361*****
What schools did Allison Frank attend?
Allison Frank attended Towson University.
What skills is Allison Frank known for?
Allison Frank has skills like Social Media Marketing, Facebook, Email Marketing, Social Media, Blogging, Direct Marketing, Social Networking, Marketing Strategy, Online Advertising, Market Research, E Commerce, Content Strategy.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial