Allison Lee Email & Phone Number

Sydney, Nsw, Au

Sydney, Australia

The Department of Planning, Industry and Environment is responsible for some of the Government’s most significant and controversial challenges including water management, drought, regional development, environment and energy, planning and infrastructure. I lead a team of communications specialists working in marketing and advertising, digital and publishing, social media and content, media, internal communications, and community and stakeholder relations as well as six embedded communications teams.

Sydney, Australia

Sydney

Destination NSW is the State Government’s tourism and major events agency. It aims to double overnight visitor expenditure by 2020. Destination NSW owns, manages, and produces Vivid Sydney, the world’s largest festival of light, music and ideas. My responsibilities included:• Leading a team of 10 to increase productivity and build closer links with internal customers. • Establishing planning and communications processes to improve stakeholder engagement and increase PR outcomes. As a result, the famils program tripled in size and media coverage increased by 41%• Developing communications plans and strategies to proactively promote NSW destinations and events. • Managing local and international PR for Vivid Sydney. In 2017, more than 15,000 clips were secured globally with more than 92% featuring a content piece created by Destination NSW. The campaign won Best Media Relations Campaign 2017 at the Asia Pacific PR Awards.• Developing and managing communications campaigns strategies in key international markets including China, Germany, Japan, Korea, Malaysia, Indonesia, India, New Zealand, Singapore, United Kingdom, and the United States. This included managing seven PR agencies.• Implementing international partnership campaigns featuring high profile social media influencers, broadcasters, and airline partners. The campaign with NBC’s TODAY Show (US) and Qantas won a Platinum PR Award.• Managing issues on daily basis.• Managing a media famil program for more than 900 international journalists in 2016/17. • Establishing new reporting frameworks to provide insights for strategic planning.• Integrating public relations activities with consumer social media channels. • Managing and implementing large scale international broadcasts including UK ITV’s live broadcast, Bold & The Beautiful, If You Are The One, and Indian Masterchef.• Undertaking stakeholder relations with key corporate, government and tourism partners

Sydney

Undertook communications projects including:• Managing publicity for the Sydney Writers’ Festival’s inaugural Children’s Festival of Moving Stories. The event gained widespread media coverage including a TODAY show live cross despite competing for air time with the Brisbane G20 Summit.• Developing an internal communications strategy to communicate and create pride in a common brand amongst employees of BAI’s seven owned and independent businesses in five countries.

Pyrmont

Founded the independent PR agency with a single client and grew it into an award-winning midsized firm working with blue chip clients. I managed all facets of the business from attracting new clients to developing strategy, and hiring and mentoring staff.IMPACT featured both corporate affairs and consumer FMCG practices. Clients included Unisys, SHL Gartner, GIO, Bulletproof, Royal Bank of Scotland, Nestlé, SEEK, Twinings Tea, Cerebos, Chux and Glad (Clorox), Horticulture Australia, MobileMuster, Australian Maritime Museum, and the Adecco Group. Responsibilities and achievements included: • Leading and mentioring staff from junior Account Executives to senior Group Account Directors. • Developing communications strategies for all clients, setting KPIs, developing and managing budgets, and evaluating business impact. Developed global strategies as an ECCO International PR Network member.• Developing IMPACT’s knowledge base regarding best practice, social media, blogger outreach, digital PR, and crisis and issues management. • Leading relationships on key accounts, such as Horticulture Australia, Nestle, and SEEK. • Planning and leading proactive and reactive media campaigns with news, business, lifestyle, technology media to establish IMPACT’s clients as ‘go-to commentators’. • Successfully undertaking crisis and issues management programs in relation to food recalls, coronial inquests, industrial action, commercial disputes. My campaign with SEQUAL resulted in the Federal Government allowing the reverse mortgage industry to continue to self-regulate.• Developing and implementing media training programs for clients in controversial media environments.• Managing and leveraging clients’ sponsorships, such as Adecco’s sponsorship of the Sydney Olympic and Paralympic Games, Twinings’ sponsorship of the Melbourne International Flower & Garden Show, and Australian Avocados’ partnership with NRL One Community.

Sydney, Australia

(Formerly Stratcom Communique). I managed PR campaigns for a range of client including Horticulture Australia, Barilla Pasta. I delivered the first ‘Aussie lamb’ campaign for Meat & Livestock Australia.

Sydney

As PR Manager for APM, I managed all aspect of the public relations campaign including:* Media relations and profiling of courses, lecturers and students * Established a school careers advisor liaison program which saw APM's careers advisers visit schools all over the state * Drafted, designed and managed a regular college newsletter for students, graduates, lecturers and school careers advisors * Undertook internal communciations programs with staff, lecturers and students During my tenure, full time enrolments increased by more than 400%.

Sydney

Managed PR campaigns to build the prestige of the school and attract students. A key component of the job was ghostwriting feature articles for Jack Nicklaus and contributing a regular golf advice column to The Australian Financial Review.

Sydney

A boutique public affairs consultancy offering a wide range of PR servcies from stakeholder management, community consultation and consumer marketing. Account manager on a diverse client portfolio including Lilianfels Blue Mountains and John West.

Bachelor Of Arts, Honours, English And Australian Literature

Diploma Of Management, Business Administration And Management, General

Attended MGSM after winning a scholarship from the NSW Government Department of Sport to advance the careers of women working in sports.

Education record