Allison Lee Email & Phone Number

Sydney, NSW, AU

Sydney, Australia

The Department of Planning, Industry and Environment is responsible for some of the Government’s most significant and controversial challenges including water management, drought, regional development, environment and energy, planning and infrastructure. I lead a team of communications specialists working in marketing and advertising, digital and.

Sydney, Australia

Sydney

• Destination NSW is the State Government’s tourism and major events agency. It aims to double overnight visitor expenditure by 2020. Destination NSW owns, manages, and produces Vivid Sydney, the world’s largest festival.
• Leading a team of 10 to increase productivity and build closer links with internal customers.
• Establishing planning and communications processes to improve stakeholder engagement and increase PR outcomes. As a result, the famils program tripled in size and media coverage increased by 41%
• Developing communications plans and strategies to proactively promote NSW destinations and events.
• Managing local and international PR for Vivid Sydney. In 2017, more than 15,000 clips were secured globally with more than 92% featuring a content piece created by Destination NSW. The campaign won Best Media Relations.
• Developing and managing communications campaigns strategies in key international markets including China, Germany, Japan, Korea, Malaysia, Indonesia, India, New Zealand, Singapore, United Kingdom, and the United.

Sydney

• Undertook communications projects including:
• Managing publicity for the Sydney Writers’ Festival’s inaugural Children’s Festival of Moving Stories. The event gained widespread media coverage including a TODAY show live cross despite competing for air time with.
• Developing an internal communications strategy to communicate and create pride in a common brand amongst employees of BAI’s seven owned and independent businesses in five countries.

Pyrmont

• Founded the independent PR agency with a single client and grew it into an award-winning midsized firm working with blue chip clients. I managed all facets of the business from attracting new clients to developing.
• Leading and mentioring staff from junior Account Executives to senior Group Account Directors.
• Developing communications strategies for all clients, setting KPIs, developing and managing budgets, and evaluating business impact. Developed global strategies as an ECCO International PR Network member.
• Developing IMPACT’s knowledge base regarding best practice, social media, blogger outreach, digital PR, and crisis and issues management.
• Leading relationships on key accounts, such as Horticulture Australia, Nestle, and SEEK.
• Planning and leading proactive and reactive media campaigns with news, business, lifestyle, technology media to establish IMPACT’s clients as ‘go-to commentators’.

Sydney, Australia

(Formerly Stratcom Communique). I managed PR campaigns for a range of client including Horticulture Australia, Barilla Pasta. I delivered the first ‘Aussie lamb’ campaign for Meat & Livestock Australia.

Sydney

As PR Manager for APM, I managed all aspect of the public relations campaign including:* Media relations and profiling of courses, lecturers and students * Established a school careers advisor liaison program which saw APM's careers advisers visit schools all over the state * Drafted, designed and managed a regular college newsletter for students.

Sydney

Managed PR campaigns to build the prestige of the school and attract students. A key component of the job was ghostwriting feature articles for Jack Nicklaus and contributing a regular golf advice column to The Australian Financial Review.

Sydney

A boutique public affairs consultancy offering a wide range of PR servcies from stakeholder management, community consultation and consumer marketing. Account manager on a diverse client portfolio including Lilianfels Blue Mountains and John West.

Bachelor Of Arts, Honours, English And Australian Literature

Diploma Of Management, Business Administration And Management, General

Attended MGSM after winning a scholarship from the NSW Government Department of Sport to advance the careers of women working in sports.

Education record