AeroLeads people directory · profile
Allison B. Email & Phone Number
Sr. Customer Marketing Manager, Engagement and Advocacy
at
SpotOn
LinkedIn matched
✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Sr. Customer Marketing Manager, Engagement and Advocacy
Location
San Francisco, California, United States
Company size
Who is Allison B.? Overview
A concise factual answer block for searchers comparing this professional profile.
Quick answer
Allison B. is listed as Sr. Customer Marketing Manager, Engagement and Advocacy at SpotOn, a company with 2583 employees, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Allison B..
Allison B. previously worked as Director, Customer Marketing at Spoton and Sr. Customer Marketing Manager at Spoton. Allison B. holds Bachelor Of Arts - Ba, Cognitive Science from University Of California, Berkeley.
Company email context
Email format at SpotOn
This section adds company-level context without repeating Allison B.'s masked contact details.
SpotOn
Review company-level records connected to Allison B. before choosing the right outreach path.
Profile bio
About Allison B.
My diverse career journey—spanning account management, customer success, and marketing—has given me a well-rounded perspective on building engagement, driving growth, and fostering long-term success. It’s this combination of customer empathy and strategic thinking that allows me to turn marketing efforts into meaningful, sustainable relationships that benefit both the customer and the business.My customer-first approach is rooted in empathy, where I focus on understanding the real needs of customers and connecting them with content that is helpful, engaging and personalized.In a world where "more" often means "better," I believe in being strategic and thoughtful about how, when, and why we communicate with customers. While constant messaging may dominate the landscape, I aim for quality over quantity, ensuring every touchpoint is meaningful and impactful.I ask myself two critical questions with every campaign:"Who cares?" – Is the content valuable and compelling enough to earn attention?"What is the benefit?" – Are we addressing a real pain point or need?These guiding questions shape my approach to content creation and customer interactions, ensuring everything I deliver is not only relevant, but impactful. Whether working directly with clients to enhance their experience or strategizing for growth and retention, I remain a passionate advocate for the customer at every stage of their journey.
Current workplace
Allison B.'s current company
Company context helps verify the profile and gives searchers a useful next step.
Spoton
10 roles
Allison B. work experience
A career timeline built from the work history available for this profile.
Director, Customer Marketing
Current- I lead the strategic development and execution of customer-focused marketing initiatives that drive engagement, retention, and growth. My mission is to critically evaluate our customer touch-points and then elevate.
- Cross-Functional Collaboration: Partnering with sales, product, and customer success teams to enhance customer journeys and optimize marketing efforts.
- Campaign Management: Overseeing the design, execution, and analysis of multi-channel marketing campaigns, ensuring they meet performance metrics and ROI targets.
- Innovation and Growth: Identifying new opportunities for customer engagement and implementing innovative tactics to drive brand loyalty and advocacy.
- Customer Insights: Leveraging data, internal feedback, and customer reviews to increase engagement and successful use of our products
Sep 2024 - Present
Sr. Customer Marketing Manager
Jan 2023 - Sep 2024
Customer Marketing Manager
- Drawing on my experience in retention and scaled success, I create engaging content like tutorials, newsletters, and email campaigns that empower our existing clients to harness the tools at their fingertips and grow.
- Developed and executed a client communications strategy, leading to targeted solutions based on industry and resulting in greater engagement
- Implemented a winning strategy for B2B consumer review platforms, elevating SpotOn's ratings and industry rankings
- Streamlined the acquisition of enterprise accounts post-merger, ensuring a smooth transition and rebranding process
Oct 2021 - Jan 2023
Renewals Specialist, Scaled Customer Success
Lattice offers performance management software designed to help companies align, engage, and grow their talent. In my role on Lattice's Renewals team, I refined my customer success skills by effectively guiding SMB accounts through the contract renewal process. I worked closely with C-suite leaders to identify the best solutions for their organizations.
Mar 2021 - Oct 2021
Strategic Account Manager, The Velvet Collection
I was promoted within the TTC organization as they consolidated the luxury brands into a single, highly skilled, cross-trained team called the Velvet Collection. This collection of luxury brands serves affluent customers who are looking for perfectly planned, authentic experiences across the globe. As the owner of several strategic accounts across.
Jun 2020 - Mar 2021
District Sales Manager, African Travel, Inc.
At the Travel Corporation's award-winning luxury safari operator, I excelled at growing sales by 44% within two major territories concurrently, maximizing the regions' sales potential by cultivating strong relationships with existing accounts and identifying new prospects. This role involved heavy business development, client retention, and public speaking.
Nov 2018 - Jul 2020
Leisure Sales And Events Coordinator
With a life-long love for exploring new places, I share my passion for travel by fostering relationships with our vendor partners within the industry. This involves partnering in sales initiatives, marketing platforms, and local events to facilitate growth with our strategic suppliers in the leisure travel market.I addition, I continue to work as a.
Aug 2016 - Oct 2018
Travel Advisor
As a certified Virtuoso Travel Advisor, I pour my passion for travel and international adventure into every journey I craft. By leveraging my global connections with hospitality companies and tour providors, I tailor each vacation to the client. Ask me how my experience and connections can help enhance your next trip!
Jan 2016 - Sep 2018
Sales And Marketing Manager
Starting as Events Coordinator and then later promoted to managing sales and marketing for a venue consistently rated one of the top wedding and events venues in the country allowed me to begin my journey in the luxury space. I oversaw all special events managers and coordinated larger scale marketing events for the venue. This position was heavily sales.
Oct 2013 - Aug 2016
6 education records
Allison B. education
Bachelor Of Arts - Ba, Cognitive Science
University Of California, Berkeley
Certificate, Digital Marketing, Business, Management, Marketing, And Related Support Services
Columbia Business School
Certificate In Email Marketing
Digital Marketing Institute
Business, Management, Marketing, And Related Support Services
Maastricht University
Bachelor'S Degree, Cognitive Science
University Of California, Berkeley
Education record
Saint Francis High School
FAQ
Frequently asked questions about Allison B.
Quick answers generated from the profile data available on this page.
What company does Allison B. work for?
Allison B. works for SpotOn.
What is Allison B.'s role at SpotOn?
Allison B. is listed as Sr. Customer Marketing Manager, Engagement and Advocacy at SpotOn.
Where is Allison B. based?
Allison B. is based in San Francisco, California, United States while working with SpotOn.
What companies has Allison B. worked for?
Allison B. has worked for Spoton, Lattice, The Travel Corporation, Direct Travel, and Nestldown Llc.
How can I contact Allison B.?
You can use AeroLeads to view verified contact signals for Allison B. at SpotOn, including work email, phone, and LinkedIn data when available.
What schools did Allison B. attend?
Allison B. holds Bachelor Of Arts - Ba, Cognitive Science from University Of California, Berkeley.
Find 750M verified contacts
Search by job title, company, industry, location, and seniority. Export verified B2B contact data when you need it.
Start free trial