Allison Hernández Email & Phone Number

Mexico City Metropolitan Area

Ideation processes for femcare, incontinence and consumer tissue categories across Mexico & CAM, South LATAM, Caribbean and Andean

Monterrey, Nuevo León, Mexico

- Development of an strategic growth path, prioritizing services to current and potential clients based on their impact, viability, and alignment with the company's growth strategy.- Collaborated closely with cross-functional teams, including product development, data analysts and consulting to successfully implement and manage projects.- Forecast research.

Monterrey, Nuevo León, Mexico

• Provided competitive analysis of competitors, products, classify main features, identifying core and main technologies.
• Transformed information into actionable items, reports, and presentations.
• Pioneered the development of the first women's health chatbot in Mexico, transforming the way women access health information and services. (2023)
• Technology-to-market statistical data using modern and traditional research methods.
• Documented technology trends research, market research, and catalogue findings in databases.
• Continuous analysis of business needs, research objectives, and the product design scope.

Monterrey, Nuevo León, Mexico

• The Silicon Valley Way - International ExperienceSelected as 1 of 9 student ambassadors with an outstanding trajectory among 26 campuses in Mexico. Managed 4 national projects:
• Redesign of scholarship informative sessions.
• Tour management App
• Objection Management Manual
• Experiential marketing campaign

Monterrey, Nuevo León, Mexico

• Represented Tecnológico de Monterrey, promoting its values and educational programs
• Used storytelling to emotionally connect with your audience and transmit the institution's vision and future strategy
• Developed communication skills in different formats and platforms to interact with diverse audiences, from students to leaders of opinion

México

• FemTech healthcare startup focused on innovation and health solutions.
• Received 5 Innovation and Social Entrepreneurship AwardsSTEMINISTS, a social impact project that conducts STEM-related workshops for girls in Mexico, Costa Rica and Nicaragua.
• Provided memorable bootcamps and experiences for women entrepreneurs.
• Implemented the Women Innovating Now Program to help entrepreneurs develop their website for free.
• Secured financial sustainability with strategic partnerships for these workshops.

Monterrey, Nuevo León, México

Management of strategic alliances within different areas of both hospitals to achieve quality standards in Infection Prevention and Control, Quality Improvement, Patient Safety indicators and Operational Plans.

Toluca, México, Mexico

• Disney Youth Education Series - International Experience of Customer Service and WOW Experiences
• Represented Tecnológico de Monterrey, promoting its values and educational programs
• Used storytelling to emotionally connect with your audience and transmit the institution's vision and future strategy
• Developed communication skills in different formats and platforms to interact with diverse audiences, from students to leaders of opinion

International Excellence Program

Haas School of Business: International Business Public Health: Women’s Global Health and Empowerment

Marketing Specialist

Biomedical Engineering

Activities and Societies: • Recognized by the Tecnológico de Monterrey Campus Monterrey as part of the 1% of students with outstanding.

Storytelling In Business, Business And Social Skills

Entrepreneurship And Innovation

Bachillerato Multicultural