Coordinate the logistics of content creation, including brainstorming ideas, managing timelines, processing agreements and invoices, creating briefs, and ensuring deliverables are met- Including assistance with in-office shoots with creators. Assist in identifying and reaching out to potential content creators who align with IPSY's brand and values.Provide support to the Creator Partnerships team in executing various campaigns and initiatives. Conduct research and analysis on beauty industry trends, competitor activities, and emerging influencers. Liaise with Warehouse and Merchandising teams to procure products for creator programs. Assist with recruiting and managing creators for seeding affiliate programs.

Developed and executed plans to attract new successful creators through marketing, social media, and other unique campaigns. Tracked marketing efforts and analyzed results for the purpose of delivering reports on a weekly and monthly basis, featuring highlights, key learnings and recommendations, and upcoming plans. Utilized in-depth knowledge of social media platforms and social media best practices to improve the product, drive engagement, and attract new creators. Supported the business strategy for Playboy's TikTok, including programming, content development, community management, and reporting. Identified relevant social media trends and translated into unique and ownable concepts for Playboy's social channels. Worked with product team to implement new ideas that were suited to both fans and Playboy Creators.

Crafted pitch lists and potential PR concepts for Wicked Creative clientele. Compiled press clippings and relevant client-related media materials for monthly progress meetings. Created monthly social media calendars for Wicked Creative clients.

Created connections with donation prospects, processed donations online, and updated donor contact information. Maximized number of habitual donors to University programs and increased gift participation from future donors with strong communication skills.

Crafted email pitches to brands on behalf of clients. Researched top creators, brands, and trends within the social media industry. Organized media kits and analytics for clients. Provided assistance with event preparation, Editorial lists / coverage, gift facilitation between brands and creators, and analytic tracking for social media posts. Attended and provided assistance with the execution of Be Social's seasonal Showroom event.

Utilized leadership and creative skills to rebrand all social media pages and maintain a posting schedule. Produced and published all online content as social media manager. Collaborated with other branches of the organization to promote ongoing events.