Allison Kent-Smith Email & Phone Number

Boulder, Co, Us

Boulder, Colorado, Us

At Giide, I led the development of a venture-backed SaaS platform recognized as one of Fast Company's "Next Big Things in Tech." Focused on Consumer Packaged Goods (CPG), retail, travel and product innovation, I spearheaded the creation of a platform that connects technology and media, driving measurable results for global brands.My role encompassed growth strategy, strategic partnerships, and go-to-market execution, with a hands-on approach to scaling operations and cultivating investor relationships. Working alongside a talented and diverse team, I introduced a new interactive content format that transforms how brands educate and engage audiences across packaging, shelves, and digital channels—bridging the physical and digital worlds.Giide’s platform enables the creation of interactive audio experiences for applications like product education, onboarding, training, and travel, unlocking the power of voice plus interactivity. Our work has been guided by advisors from industry leaders like Google, TikTok, Axios, Meta, and others.I’m passionate about delivering innovative solutions through collaboration, storytelling, and technology that drive both engagement and business growth.

Boulder, Colorado, Us

smith & beta was launched from my work leading digital talent development at Goodby Silverstein & Partners, where I founded an internal “digital school” to prepare teams and clients for the rapid shifts in technology and business. This vision of adaptive, innovative learning programs—shaped further through collaborations with industry leaders like Google—led to the creation of smith & beta, a company dedicated to helping organizations and their people thrive during times of change.Our mission is to empower employees with the knowledge, skills, and adaptability to excel in dynamic environments. Partnering with global leaders like Cannes Lions, ANA, and 4As, we’ve designed and delivered tailored solutions, including talent assessments, executive training, innovation labs, team workshops, and long-term learning programs. All our content is created and delivered by industry experts, ensuring every learning experience is relevant, engaging, and connected to real-world business challenges.I’m now focused on guiding smith & beta’s next phase of growth, particularly internationally. My work involves building strategic partnerships, scaling our reach, and ensuring we continue to drive measurable impact—helping organizations and individuals perform at their best and stay future-ready in uncertain times.

Member of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community

Jersey City, Nj, Us

In this CMO network contributor role I wrote about marketing transformation, talent and ways of working for the marketing and advertising industry.

Denver, Colorado, Us

Served as a member of the advisory board for the Marketing Department at Daniels College of Business.

San Francisco, California, Us

At Goodby Silverstein & Partners, I led the creation of a pioneering "digital school within the agency" to equip employees and clients with the skills needed to thrive in a rapidly evolving industry. The program covered Interaction Design, UX, Business Development, Programming, Strategy, Social Media, Mobile, and other critical technical disciplines.My role included designing and managing the curriculum, overseeing the Education Department, and recruiting top industry leaders as instructors. I delivered more than 200 workshops, classes, and experimental learning formats, fostering an environment of continuous growth and innovation for internal teams and external clients alike.I also established the organizational structure, processes, and strategy for learning and development across the agency, embedding a culture of creativity and technical excellence. This work not only elevated internal capabilities but also strengthened client relationships, positioning Goodby Silverstein & Partners as a leader in talent development and industry innovation.

Boulder, Co, Us

As one of the three original founders of Boulder Digital Works (BDW) at the University of Colorado, I played a pivotal role in establishing its reputation as a premier center for digital education and innovation. I forged relationships with industry and community partners, managed sponsorships, and led PR and marketing efforts to build awareness and engagement. Additionally, I recruited top-tier industry experts to deliver impactful workshops and executive education programs.I spearheaded the development of programs like Making Digital Work, offering professionals locally, remotely, and globally opportunities to enhance their skills. I also drove research initiatives, documented industry priorities, and co-designed BDW’s full-time postgraduate program to meet the rapidly changing demands of the digital and technology landscape.These efforts positioned BDW as a globally recognized hub where industry leaders and emerging talent collaborate, learn, and lead digital transformation.

New York, Ny, Us

As the internal lead for the concept, research, and development of a cutting-edge digital school, I established a key partnership with the University of Colorado’s Boulder Digital Works. I identified the structure, approach, and curriculum needed to address critical industry demands, crafting a highly targeted program designed to support and advance the field.Collaborating across the industry, I conducted extensive research to uncover priorities, needs, and best practices in embedded and traditional education for digital and technology disciplines. My role included developing a robust network of industry connections, recommending strategic content, and ensuring the program’s alignment with emerging trends.I also managed agency partner development, driving initiatives that bridged technical education with practical application. In addition to designing internal technical education programs, I oversaw external events that positioned the agency as a thought leader and a hub for innovation in digital education.

Led client acquisition and strategy for new business opportunities, managing initial client engagements and showcasing Texturemedia's comprehensive suite of interactive marketing and advertising services. Based in Boulder, Texturemedia specialized in helping clients build strong, impactful brands online.In this role, I developed tailored strategies to address client needs, driving successful collaborations with high-profile brands such as PENTAX, Marmot Mountain, Thule, Aspen Ski Company, Steamboat Ski and Resort, Intuit, and Google/Sketchup. My work focused on fostering client relationships, creating compelling presentations, and positioning Texturemedia as a trusted partner for innovative digital marketing solutions.

Broomfield, Co, Us

Managed and developed national partner marketing initiatives for Vail Resorts, encompassing iconic destinations such as Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, and Rock Resorts. Collaborated with high-profile partners including BMW, Starbucks, American Express, United Airlines, Hertz, and Pepsi to create impactful co-branded campaigns and experiences.In this role, I identified strategic opportunities, negotiated partnerships, and executed marketing programs that enhanced brand visibility and drove mutual value for both Vail Resorts and its partners. My efforts contributed to strengthening relationships with global brands and elevating the guest experience across premier resort destinations.

Master'S Degree, Integrated Marketing Communications

Bachelor'S Degree, Business/Corporate Communications