Allison Kent-Smith Email and Phone Number
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Here’s the gist about me and my work, short and sweet.I’ve built companies from the ground up, created tools that change how people work, and led teams that turn bold ideas into meaningful products and programs.1. At Giide, I developed an interactive content platform that Fast Company named one of its “Next Big Things in Tech.” At smith & beta, I partnered with global brands like McCann, Ogilvy, and Mastercard to help their teams learn, grow, and adapt.2. I’m passionate about talent transformation. Whether it’s preparing people for rapid industry changes or designing programs to close skill gaps, I thrive on helping organizations become future-ready. That’s the core of what I built at smith & beta.3. I stumbled into digital and tech early in my career and never looked back. At Goodby Silverstein & Partners, I created a “digital school” that gave employees and clients the tools to stay ahead of the ever-changing landscape.Along the way, I’ve worked with incredible partners—Google, TikTok, Meta, IDEO, Starbucks, and the University of Colorado, to name a few. I believe great work happens when you collaborate with people and organizations that inspire you.When I’m not building partnerships, launching products, or creating learning programs, I’m making content (giide!) about what I know—digital transformation, evolving skills, and helping organizations adapt to change.Really love what I do and plan to continue making a difference. I believe in the power of generosity and connections - which will always be a big part of my work.
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Head Curator, Director Of SerendipityLotwearBoulder, Co, Us
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Vp Of Sales, Innovation And Partnerships, Co-FounderGiide Oct 2017 - PresentBoulder, Colorado, UsAt Giide, I led the development of a venture-backed SaaS platform recognized as one of Fast Company's "Next Big Things in Tech." Focused on Consumer Packaged Goods (CPG), retail, travel and product innovation, I spearheaded the creation of a platform that connects technology and media, driving measurable results for global brands.My role encompassed growth strategy, strategic partnerships, and go-to-market execution, with a hands-on approach to scaling operations and cultivating investor relationships. Working alongside a talented and diverse team, I introduced a new interactive content format that transforms how brands educate and engage audiences across packaging, shelves, and digital channels—bridging the physical and digital worlds.Giide’s platform enables the creation of interactive audio experiences for applications like product education, onboarding, training, and travel, unlocking the power of voice plus interactivity. Our work has been guided by advisors from industry leaders like Google, TikTok, Axios, Meta, and others.I’m passionate about delivering innovative solutions through collaboration, storytelling, and technology that drive both engagement and business growth. -
Md, Svp Of Talent Strategy And TransformationSmith & Beta Feb 2013 - PresentBoulder, Colorado, Ussmith & beta was launched from my work leading digital talent development at Goodby Silverstein & Partners, where I founded an internal “digital school” to prepare teams and clients for the rapid shifts in technology and business. This vision of adaptive, innovative learning programs—shaped further through collaborations with industry leaders like Google—led to the creation of smith & beta, a company dedicated to helping organizations and their people thrive during times of change.Our mission is to empower employees with the knowledge, skills, and adaptability to excel in dynamic environments. Partnering with global leaders like Cannes Lions, ANA, and 4As, we’ve designed and delivered tailored solutions, including talent assessments, executive training, innovation labs, team workshops, and long-term learning programs. All our content is created and delivered by industry experts, ensuring every learning experience is relevant, engaging, and connected to real-world business challenges.I’m now focused on guiding smith & beta’s next phase of growth, particularly internationally. My work involves building strategic partnerships, scaling our reach, and ensuring we continue to drive measurable impact—helping organizations and individuals perform at their best and stay future-ready in uncertain times. -
MemberSunday Dinner Community May 2019 - PresentMember of Sunday Dinner Community, a curated slack channel designed to support leaders in the marketing & creative community -
Contributor Cmo NetworkForbes Jun 2018 - Nov 2021Jersey City, Nj, UsIn this CMO network contributor role I wrote about marketing transformation, talent and ways of working for the marketing and advertising industry. -
Board Member, Marketing DepartmentUniversity Of Denver - Daniels College Of Business Jul 2018 - Jul 2019Denver, Colorado, UsServed as a member of the advisory board for the Marketing Department at Daniels College of Business. -
Head Of Digital Talent DevelopmentGoodby Silverstein & Partners Jun 2010 - Feb 2013San Francisco, California, UsAt Goodby Silverstein & Partners, I led the creation of a pioneering "digital school within the agency" to equip employees and clients with the skills needed to thrive in a rapidly evolving industry. The program covered Interaction Design, UX, Business Development, Programming, Strategy, Social Media, Mobile, and other critical technical disciplines.My role included designing and managing the curriculum, overseeing the Education Department, and recruiting top industry leaders as instructors. I delivered more than 200 workshops, classes, and experimental learning formats, fostering an environment of continuous growth and innovation for internal teams and external clients alike.I also established the organizational structure, processes, and strategy for learning and development across the agency, embedding a culture of creativity and technical excellence. This work not only elevated internal capabilities but also strengthened client relationships, positioning Goodby Silverstein & Partners as a leader in talent development and industry innovation. -
Senior Director, Community And Industry DevelopmentBoulder Digital Works At Cu Aug 2009 - Jun 2010Boulder, Co, UsAs one of the three original founders of Boulder Digital Works (BDW) at the University of Colorado, I played a pivotal role in establishing its reputation as a premier center for digital education and innovation. I forged relationships with industry and community partners, managed sponsorships, and led PR and marketing efforts to build awareness and engagement. Additionally, I recruited top-tier industry experts to deliver impactful workshops and executive education programs.I spearheaded the development of programs like Making Digital Work, offering professionals locally, remotely, and globally opportunities to enhance their skills. I also drove research initiatives, documented industry priorities, and co-designed BDW’s full-time postgraduate program to meet the rapidly changing demands of the digital and technology landscape.These efforts positioned BDW as a globally recognized hub where industry leaders and emerging talent collaborate, learn, and lead digital transformation. -
Learning Development Director, Technology And InteractiveCrispin Porter + Bogusky May 2008 - Aug 2009New York, Ny, UsAs the internal lead for the concept, research, and development of a cutting-edge digital school, I established a key partnership with the University of Colorado’s Boulder Digital Works. I identified the structure, approach, and curriculum needed to address critical industry demands, crafting a highly targeted program designed to support and advance the field.Collaborating across the industry, I conducted extensive research to uncover priorities, needs, and best practices in embedded and traditional education for digital and technology disciplines. My role included developing a robust network of industry connections, recommending strategic content, and ensuring the program’s alignment with emerging trends.I also managed agency partner development, driving initiatives that bridged technical education with practical application. In addition to designing internal technical education programs, I oversaw external events that positioned the agency as a thought leader and a hub for innovation in digital education. -
Senior Director Of Business DevelopmentTexturemedia Nov 2004 - Jun 2008Led client acquisition and strategy for new business opportunities, managing initial client engagements and showcasing Texturemedia's comprehensive suite of interactive marketing and advertising services. Based in Boulder, Texturemedia specialized in helping clients build strong, impactful brands online.In this role, I developed tailored strategies to address client needs, driving successful collaborations with high-profile brands such as PENTAX, Marmot Mountain, Thule, Aspen Ski Company, Steamboat Ski and Resort, Intuit, and Google/Sketchup. My work focused on fostering client relationships, creating compelling presentations, and positioning Texturemedia as a trusted partner for innovative digital marketing solutions.
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Partnership Marketing ManagerVail Resorts Apr 2003 - Oct 2004Broomfield, Co, UsManaged and developed national partner marketing initiatives for Vail Resorts, encompassing iconic destinations such as Vail, Beaver Creek, Breckenridge, Keystone, Heavenly, and Rock Resorts. Collaborated with high-profile partners including BMW, Starbucks, American Express, United Airlines, Hertz, and Pepsi to create impactful co-branded campaigns and experiences.In this role, I identified strategic opportunities, negotiated partnerships, and executed marketing programs that enhanced brand visibility and drove mutual value for both Vail Resorts and its partners. My efforts contributed to strengthening relationships with global brands and elevating the guest experience across premier resort destinations.
Allison Kent-Smith Skills
Allison Kent-Smith Education Details
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University Of Colorado BoulderIntegrated Marketing Communications -
University Of West FloridaBusiness/Corporate Communications
Frequently Asked Questions about Allison Kent-Smith
What company does Allison Kent-Smith work for?
Allison Kent-Smith works for Lotwear
What is Allison Kent-Smith's role at the current company?
Allison Kent-Smith's current role is Head Curator, Director of Serendipity.
What is Allison Kent-Smith's email address?
Allison Kent-Smith's email address is al****@****ail.com
What is Allison Kent-Smith's direct phone number?
Allison Kent-Smith's direct phone number is +130381*****
What schools did Allison Kent-Smith attend?
Allison Kent-Smith attended University Of Colorado Boulder, University Of West Florida.
What are some of Allison Kent-Smith's interests?
Allison Kent-Smith has interest in Business Development, Partnership Marketing, Digital Education, Interactive Marketing, Brand Strategy.
What skills is Allison Kent-Smith known for?
Allison Kent-Smith has skills like Digital Strategy, Marketing Strategy, Digital Marketing, Integrated Marketing, New Business Development, Digital Media, Strategy, Interactive Marketing, Crm, Start Ups, Entrepreneurship, Advertising.
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