Allison Mcdonald Email & Phone Number

Chicago, Illinois, United States

• Build brand awareness, demand generation and customer loyalty programs for B2B, B2C and nonprofit organizations through integrated marketing strategies.• Perform segmentation analyses and develop targeted messaging.• Devise integrated digital and offline campaign strategies with supporting execution plans and success metrics.• Create CRM optimization strategies and supporting processes.

Greater Chicago Area

Developed and drove integrated Global go-to-market strategies for SaaS and hardware solutions across multiple industry verticals including Retail, Hospitality, Healthcare, T&L, and Manufacturing. • Governed multiple, concurrent launch programs with annual budgets ranging from $5,000 to $500,000. • Directed content development and marketing activities for sales training programs, web, digital/offline campaigns, marketing assets, sales/channel tools, trade publications, analyst briefings, PR and internal/external events. • Forged and managed Channel Partner relationships and co-marketing programs.• Notable accomplishments: Launched the industry’s first unified Wi-Fi/Bluetooth SmartTM locationing platform for Motorola Solutions.

Greater Chicago Area

Zebra Technologies acquired the Enterprise Division of Motorola Solutions October, 2014

Greater Chicago Area

Managed a team of six consultants, driving strategic and tactical marketing activities for Microsoft and Microsoft Partner programs in the U.S and Canada.• Governed marketing activities for 13 programs across six Microsoft clients encompassing prospects and existing customers, utilizing vertical and horizontal approaches. • Leveraged data strategy, email outreach, content marketing, SEO, social media platforms and digital events to create integrated demand generation and nurture programs.• Developed a partner marketing evaluation and consulting program to improve reach and marketing effectiveness.• Notable accomplishments: Redesigned segmentation process resulting in an average 20% increase in marketing program effectiveness.

Chicago, Il

Built brand awareness, demand generation and customer loyalty programs for B2B, B2C and nonprofit organizations through integrated marketing strategies. • Performed segmentation analyses and developed targeted messaging. • Devised integrated digital and offline campaign strategies with supporting execution plans and success metrics. • Created CRM optimization strategies and supporting processes.• Notable accomplishments: Developed and implemented a social media strategy, digital and offline marketing programs and a CRM process for a nonprofit start-up increasing prospect base by 25% in six months.

Chicago, Il

Developed and implemented integrated go-to-market strategies for a $140M portfolio representing 16 solutions across five market segments in the Insurance industry.• Managed multiple, concurrent launch programs with annual budgets ranging from $0 to $50,000. • Directed content development and marketing activities for sales training programs, web, marketing assets, sales tools, trade publications, analyst briefings, PR and internal/external events. • Created and executed digital and offline demand generation and nurture campaigns with supporting KPIs. • Notable accomplishments: Received corporate recognition for re-engineering go-to-market approach resulting in a scalable, repeatable lifecycle marketing process and messaging methodology supported by a GTM sales enablement training program.

Schaumburg, Il

Developed and drove integrated go-to-market strategies for a $24M product portfolio targeting the CPG industry.• Played a leadership role in product development by gathering and prioritizing customer business requirements,developing supporting business cases and securing corporate funding.• Built and managed a three-year product roadmap and supporting integrated marketing strategies.• Directed the creation of messaging/positioning, sales tools and marketing collateral to support inbound/outbound campaigns and account-based marketing.• Notable accomplishments: Received corporate recognition for driving cross-subsidiary go-to-market strategies.Revived a declining portfolio by re-defining the go-to-market strategy and developing an achievable three-year product roadmap resulting in 15% revenue growth in 12 months.

Princeton, New Jersey, United States

Leading a team of 12, directed marketing and implementation program for a $100M product portfolio targeting the CPG industry.• Built and implemented an end-to-end pre-sale to post-sale program designed to drive adoption and implementation by partnering with key customers. Customer sampling: Walmart, Ahold, Pfizer, Daymon Worldwide, Staples, Lowes.• Led industry expansion beyond Grocery, to Drug, Food Brokers, Office Supplies, Home Improvement and Toys by partnering with key industry associations and solution partners.• Developed messaging/positioning, sales tools and marketing collateral to support inbound/outbound campaigns and account-based marketing.• Notable accomplishments: Awarded MVP for re-defining UCCNet’s go-to-market strategy and creating a turnkey marketing and implementation program resulting in increased customer base from 300 to 2,400 and increased implementations from 0 to 500 driving an 80% revenue increase from the previous year.

Maryland, United States

Launched Fila USA's first B2C e-commerce website.