Allison Mcdonald

Allison Mcdonald Email and Phone Number

GTM Strategist & Storyteller - B2B SaaS Solutions @ Self Employed
wayzata, minnesota, united states
Allison Mcdonald's Location
Greater Chicago Area, United States
Allison Mcdonald's Contact Details

Allison Mcdonald work email

Allison Mcdonald personal email

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About Allison Mcdonald

Dynamic and resourceful leader and team player with over 20 years of experience successfully positioning and marketing software solutions and hardware across multiple industry verticals, including Retail, Hospitality, Manufacturing, Transportation & Logistics, Insurance, and Fast Moving Consumer Goods. Highly skilled at directing and supporting integrated life cycle marketing and sales enablement programs. Strong track record delivering measurable and sustainable results, with a relentless focus on building team cooperation, capturing cross-functional synergies, and using innovative approaches to drive business growth. Specialized in disruptive technologies.With 6 years of start-up experience as the foundation of my professional career, I know how to wear multiple hats, roll up my sleeves and get things done.Specialties:  Team Building/Management  Opportunity Assessment  Segmentation/CRM  Go-To-Market Strategy/Launch  Messaging/Content Creation  Measurable Integrated Campaigns Brand Building/Recognition Sales/Channel Enablement Budget /Agency Management

Allison Mcdonald's Current Company Details
Self Employed

Self Employed

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GTM Strategist & Storyteller - B2B SaaS Solutions
wayzata, minnesota, united states
Employees:
1512
Allison Mcdonald Work Experience Details
  • Self Employed
    Marketing And Sales Enablement Consultant
    Self Employed 2017 - Present
    Chicago, Illinois, United States
    • Build brand awareness, demand generation and customer loyalty programs for B2B, B2C and nonprofit organizations through integrated marketing strategies.• Perform segmentation analyses and develop targeted messaging.• Devise integrated digital and offline campaign strategies with supporting execution plans and success metrics.• Create CRM optimization strategies and supporting processes.
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  • Zebra Technologies
    Sr. Global Product Marketing Manager
    Zebra Technologies 2013 - 2016
    Greater Chicago Area
    Developed and drove integrated Global go-to-market strategies for SaaS and hardware solutions across multiple industry verticals including Retail, Hospitality, Healthcare, T&L, and Manufacturing. • Governed multiple, concurrent launch programs with annual budgets ranging from $5,000 to $500,000. • Directed content development and marketing activities for sales training programs, web, digital/offline campaigns, marketing assets, sales/channel tools, trade publications, analyst briefings, PR and internal/external events. • Forged and managed Channel Partner relationships and co-marketing programs.• Notable accomplishments: Launched the industry’s first unified Wi-Fi/Bluetooth SmartTM locationing platform for Motorola Solutions.
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  • Motorola Solutions
    Sr. Global Product Marketing Manager
    Motorola Solutions 2013 - 2014
    Greater Chicago Area
    Zebra Technologies acquired the Enterprise Division of Motorola Solutions October, 2014
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  • Starshot
    Sr. Strategic Consultant
    Starshot 2012 - 2013
    Greater Chicago Area
    Managed a team of six consultants, driving strategic and tactical marketing activities for Microsoft and Microsoft Partner programs in the U.S and Canada.• Governed marketing activities for 13 programs across six Microsoft clients encompassing prospects and existing customers, utilizing vertical and horizontal approaches. • Leveraged data strategy, email outreach, content marketing, SEO, social media platforms and digital events to create integrated demand generation and nurture programs.• Developed a partner marketing evaluation and consulting program to improve reach and marketing effectiveness.• Notable accomplishments: Redesigned segmentation process resulting in an average 20% increase in marketing program effectiveness.
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  • Self Employed
    Marketing And Sales Enablement Consultant
    Self Employed 2011 - 2012
    Chicago, Il
    Built brand awareness, demand generation and customer loyalty programs for B2B, B2C and nonprofit organizations through integrated marketing strategies. • Performed segmentation analyses and developed targeted messaging. • Devised integrated digital and offline campaign strategies with supporting execution plans and success metrics. • Created CRM optimization strategies and supporting processes.• Notable accomplishments: Developed and implemented a social media strategy, digital and offline marketing programs and a CRM process for a nonprofit start-up increasing prospect base by 25% in six months.
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  • Ccc Information Services
    Sr. Segment Marketing Manager
    Ccc Information Services 2007 - 2010
    Chicago, Il
    Developed and implemented integrated go-to-market strategies for a $140M portfolio representing 16 solutions across five market segments in the Insurance industry.• Managed multiple, concurrent launch programs with annual budgets ranging from $0 to $50,000. • Directed content development and marketing activities for sales training programs, web, marketing assets, sales tools, trade publications, analyst briefings, PR and internal/external events. • Created and executed digital and offline demand generation and nurture campaigns with supporting KPIs. • Notable accomplishments: Received corporate recognition for re-engineering go-to-market approach resulting in a scalable, repeatable lifecycle marketing process and messaging methodology supported by a GTM sales enablement training program.
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  • Nielsen
    Sr. Product Marketing Manger
    Nielsen 2004 - 2006
    Schaumburg, Il
    Developed and drove integrated go-to-market strategies for a $24M product portfolio targeting the CPG industry.• Played a leadership role in product development by gathering and prioritizing customer business requirements,developing supporting business cases and securing corporate funding.• Built and managed a three-year product roadmap and supporting integrated marketing strategies.• Directed the creation of messaging/positioning, sales tools and marketing collateral to support inbound/outbound campaigns and account-based marketing.• Notable accomplishments: Received corporate recognition for driving cross-subsidiary go-to-market strategies.Revived a declining portfolio by re-defining the go-to-market strategy and developing an achievable three-year product roadmap resulting in 15% revenue growth in 12 months.
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  • Gs1 Us (Formerly Uccnet)
    Implementation Manager
    Gs1 Us (Formerly Uccnet) 2001 - 2004
    Princeton, New Jersey, United States
    Leading a team of 12, directed marketing and implementation program for a $100M product portfolio targeting the CPG industry.• Built and implemented an end-to-end pre-sale to post-sale program designed to drive adoption and implementation by partnering with key customers. Customer sampling: Walmart, Ahold, Pfizer, Daymon Worldwide, Staples, Lowes.• Led industry expansion beyond Grocery, to Drug, Food Brokers, Office Supplies, Home Improvement and Toys by partnering with key industry associations and solution partners.• Developed messaging/positioning, sales tools and marketing collateral to support inbound/outbound campaigns and account-based marketing.• Notable accomplishments: Awarded MVP for re-defining UCCNet’s go-to-market strategy and creating a turnkey marketing and implementation program resulting in increased customer base from 300 to 2,400 and increased implementations from 0 to 500 driving an 80% revenue increase from the previous year.
  • Fila
    Ecommerce Manager
    Fila 1998 - 2001
    Maryland, United States
    Launched Fila USA's first B2C e-commerce website.
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Allison Mcdonald Skills

Hootsuite Sprout Social Klout Google Analytics Google Adwords Wordpress Peoplesoft Crm Salesforce.com Sap R/3 Documentum Webex Global Crossing Microsoft Office Iwork Photoshop Elements Microsoft Dynamics Crm Act! Campaign Monitor Oracle Imis Upshot Enterprise Software Customer Relationship Management Cross Functional Team Leadership Crm E Commerce B2b Marketing Management Integrated Marketing Leadership Marketing Marketing Strategy Microsoft Crm Online Marketing Product Management Start Ups Segmentation Sales Operations Product Marketing Account Management Strategy

Allison Mcdonald Education Details

Frequently Asked Questions about Allison Mcdonald

What company does Allison Mcdonald work for?

Allison Mcdonald works for Self Employed

What is Allison Mcdonald's role at the current company?

Allison Mcdonald's current role is GTM Strategist & Storyteller - B2B SaaS Solutions.

What is Allison Mcdonald's email address?

Allison Mcdonald's email address is al****@****bra.com

What is Allison Mcdonald's direct phone number?

Allison Mcdonald's direct phone number is (800) 653*****

What schools did Allison Mcdonald attend?

Allison Mcdonald attended Kent State University.

What skills is Allison Mcdonald known for?

Allison Mcdonald has skills like Hootsuite, Sprout Social, Klout, Google Analytics, Google Adwords, Wordpress, Peoplesoft Crm, Salesforce.com, Sap R/3, Documentum, Webex, Global Crossing.

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