Allison Soffar Email & Phone Number

Houston, TX, US

Houston, Texas, United States

• Provide guidance and assist sellers and buyers in marketing and purchasing property for the right price under the best terms
• Determine clients’ needs and financial abilities to propose solutions that suit them
• Intermediate negotiation processes, consult clients on market conditions, prices, mortgages, legal requirements, and related matters, ensuring a fair and honest dealing
• Perform comparative market analysis to estimate properties’ value
• Display and market real property to possible buyers
• Prepare necessary paperwork (contracts, leases, closing statements)

Houston, Texas, United States

• Create and manage the marketing strategy, editorial calendar, and campaign management
• Curate, produce, and publish engaging, accurate and informative nurturing campaigns, newsletters, and social content
• Create and execute an ABM (account-based marketing) strategy for target key accounts and partnerships
• Own event calendar, executing a plan to achieve company’s growth goals
• Develop a superior thought leadership strategy including execution of the company’s podcast channels, social media channels, and digital marketing content
• Track provable performance of all marketing campaigns

Houston, Texas Area | Boston, MA

• Marketing Freelance for Residential Real Estate companies across the Boston-metro area
• Managed social media outlets for six companies simultaneously
• Created e-mail and print based marketing pieces with Adobe Creative Suite to be used for individual agents and company-wide
• Created custom logo’s using Adobe Creative Suite
• Created and designed custom business cards for clients
• Designed and put together open house flyers

Houston, Texas Area

• Optimized print, social media, and blog campaigns to generate interaction, brand exposure, and sales
• Developed integrated communications planning for promotion and dissemination of corporate and marketing content
• Developed corporate promotions and communications liaising with other departments and the Management Team
• Worked with print vendors to establish quotes, production schedules, and delivery of materials to distribution vendor partner
• Managed corporate branding initiatives
• Acted as a brand steward, upholding brand and trademark standards and consistency in all projects

Houston, TX | Dallas, TX | San Francisco, CA | Tulsa, OK

• Supported the Houston, Dallas, San Francisco and Tulsa offices in their marketing efforts
• Lead marketing efforts of six broker teams simultaneously
• Assisted Houston Team in closing $351 Million in commercial real estate transactions in 2018 through cutting-edge targeted marketing campaigns
• Worked in Adobe InDesign and Photoshop to create investment summaries, pricing analysis’ and offering memorandums to promote property listings
• Coordinated marketing efforts through 3rd party channels such as Loopnet, CoStar, Crexi, Property Campaign & Property Blast
• Managed and organized internal and external marketing email blasts

Boston, Massachusetts

• Responsible for designing and creating marketing content for real estate agents and loan officers
• Managed social media outlets for loan officers
• Assisted in creating e-mail and print based marketing pieces, based on RMS brand standards and direction from Director of Marketing and Regional Marketing Coordinators
• Monitored and provided recommendations about SEO opportunities for the RMS website (working in collaboration with agency partner that created the site)
• Planned and executed events for partner realtors and clients
• Worked with real estate agents in establishing their personal brand image by creating business logos and marketing content.

Houston, Texas, United States

• Maintained a clean, organized inventory and curated displays of rotating seasonal clothing and accessories.
• Anticipate customer needs and provided them with high-quality service while upholding brand standards and values to ensure customer satisfaction
• Happily guided customers through the process of successfully finding their ideal styles and sizes
• Meticulously handled POS system transactions. Including credit, cash, exchanges, returns, and refunds to ensure seamless and accurate cash flow
• Activley stayed informed about the latest sales offerings and loyalty programs

Columbia, Missouri, United States

• Set up 500+ sales demonstrations to implement portfolios in universities through cold calling salesforce leads
• Converted 48% of cold leads into paying customers
• Responsible for developing online marketing strategies by increasing company exposure on Social Media
• Boosted Facebook ‘likes’ by 40% by posting engaging content and involving the public through contests
• Boosted Twitter followers by 100% by creating custom hashtags and consistent interactions