Allison Soffar Email & Phone Number

Houston, Tx, Us

Houston, Tx, Us

Houston, Texas, United States

• Provide guidance and assist sellers and buyers in marketing and purchasing property for the right price under the best terms• Determine clients’ needs and financial abilities to propose solutions that suit them• Intermediate negotiation processes, consult clients on market conditions, prices, mortgages, legal requirements, and related matters, ensuring a fair and honest dealing• Perform comparative market analysis to estimate properties’ value• Display and market real property to possible buyers• Prepare necessary paperwork (contracts, leases, closing statements)• Maintain and update listings of available properties• Cooperate with appraisers, escrow companies, lenders, and home inspectors• Develop networks and cooperate with attorneys, mortgage lenders, and contractors• Promote sales through advertisements, open houses, and listing services• Remain knowledgeable about real estate markets and best practice

Houston, Texas, United States

• Create and manage the marketing strategy, editorial calendar, and campaign management• Curate, produce, and publish engaging, accurate and informative nurturing campaigns, newsletters, and social content• Create and execute an ABM (account-based marketing) strategy for target key accounts and partnerships• Own event calendar, executing a plan to achieve company’s growth goals• Develop a superior thought leadership strategy including execution of the company’s podcast channels, social media channels, and digital marketing content• Track provable performance of all marketing campaigns• Develop and manage the marketing department's budget• Own the strategy and content of the company website in coordination with a website production team• Collaborate with Leadership and external agencies to build marketing programs that support pipeline & revenue goals• Act as a brand ambassador for the company at networking events, industry events, and throughout the community• Source strategic press opportunities. Produce, implement and create engagement from these opportunities• Manage and engage with think tanks, trade associations, external agencies and partners across content and creative verticals

Houston, Texas Area | Boston, Ma

• Marketing Freelance for Residential Real Estate companies across the Boston-metro area • Managed social media outlets for six companies simultaneously• Created e-mail and print based marketing pieces with Adobe Creative Suite to be used for individual agents and company-wide• Created custom logo’s using Adobe Creative Suite • Created and designed custom business cards for clients• Designed and put together open house flyers • Monitored and provided recommendations about SEO opportunities • Managed companies marketing spending budget for social media ads• Tracked and monitored social media analytics for clients • Maintained companies reputation management by providing customer service feedback across all social channels• Managed and wrote weekly blog posts for clients• Wrote copy for a wide-range of marketing material including blog posts, recruiting material, social media posts, and video ads • Created cutting-edge video ads for clients to be used across all social media channels• Provided creative contributions concerning the development of campaigns, initiatives, and other strategic marketing enterprise.

Houston, Texas Area

• Optimized print, social media, and blog campaigns to generate interaction, brand exposure, and sales• Developed integrated communications planning for promotion and dissemination of corporate and marketing content• Developed corporate promotions and communications liaising with other departments and the Management Team• Worked with print vendors to establish quotes, production schedules, and delivery of materials to distribution vendor partner• Managed corporate branding initiatives• Acted as a brand steward, upholding brand and trademark standards and consistency in all projects• Assisted in the preparation and drafting of various communications (email, social media, blogs, etc. …), including email marketing management, email campaign development, and implementation• Developed and edited compelling custom content for the Choice! Energy Management web presence• Developed/maintained social media profiles and quality content on Twitter, Facebook, and LinkedIn• Developed and implemented customer service response to common complaints and a process in which they are resolved and communicated• Built and implemented Hubspot Enterprise Platform as CRM database for the sales team

Houston, Tx | Dallas, Tx | San Francisco, Ca | Tulsa, Ok

• Supported the Houston, Dallas, San Francisco and Tulsa offices in their marketing efforts• Lead marketing efforts of six broker teams simultaneously • Assisted Houston Team in closing $351 Million in commercial real estate transactions in 2018 through cutting-edge targeted marketing campaigns • Worked in Adobe InDesign and Photoshop to create investment summaries, pricing analysis’ and offering memorandums to promote property listings• Coordinated marketing efforts through 3rd party channels such as Loopnet, CoStar, Crexi, Property Campaign & Property Blast• Managed and organized internal and external marketing email blasts• Trained incoming Marketing Specialists on processes and procedures• Utilized Salesforce and Adobe Marketo to track marketing analytics• Coordinated property photoshoots and videoshoots

Boston, Massachusetts

• Responsible for designing and creating marketing content for real estate agents and loan officers• Managed social media outlets for loan officers• Assisted in creating e-mail and print based marketing pieces, based on RMS brand standards and direction from Director of Marketing and Regional Marketing Coordinators• Monitored and provided recommendations about SEO opportunities for the RMS website (working in collaboration with agency partner that created the site)• Planned and executed events for partner realtors and clients • Worked with real estate agents in establishing their personal brand image by creating business logos and marketing content.

Houston, Texas, United States

• Maintained a clean, organized inventory and curated displays of rotating seasonal clothing and accessories. • Anticipate customer needs and provided them with high-quality service while upholding brand standards and values to ensure customer satisfaction• Happily guided customers through the process of successfully finding their ideal styles and sizes• Meticulously handled POS system transactions. Including credit, cash, exchanges, returns, and refunds to ensure seamless and accurate cash flow• Activley stayed informed about the latest sales offerings and loyalty programs

Columbia, Missouri, United States

• Set up 500+ sales demonstrations to implement portfolios in universities through cold calling salesforce leads• Converted 48% of cold leads into paying customers• Responsible for developing online marketing strategies by increasing company exposure on Social Media• Boosted Facebook ‘likes’ by 40% by posting engaging content and involving the public through contests• Boosted Twitter followers by 100% by creating custom hashtags and consistent interactions