Allison L. Wagner Email & Phone Number

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

Raleigh, North Carolina, United States

• Lead the planning of three golf tournaments across the country, including UHCCF’s flagship event, the Minnesota Golf Classic, a 1.8-million-dollar event. • Mentored event committees in five markets from conception to event day execution – create cost-benefit analysis, sponsorship and revenue goals and marketing and outreach plans.• Lead the planning strategy and logistics of three wine galas, raising a combined revenue of $170k. Strategize the planning, marketing, execution and evaluation of Hero Day’s, UHCCF’s employee giving campaign, a $3.3M revenue producer for UHCCF.• Developed content, write and edit copy for quarterly Wings of Hope Newsletter in addition to event digital and print materials: social media posts, e-flyers, emails, signage, programs and presentations.

• Lead the planning, marketing, execution, and evaluation of a $5 million portfolio of events, including four Bike MS events and 30 Walk MS events across a four-state territory.• Consistently achieve 90% or higher approval ratings from participants in post-event surveys.• Lead cross-functional team to establish phenomenal end-to-end experiences for event participants, from the moment they register to the moment they cross the finish line.• Engage high-level corporate relationships in event experience.• Create and activate on-event sponsor benefits to ensure all needs are favorably met.• Develop annual goals, objectives and outcome measures for all special events.• Build and maintain relationships with sponsors, vendors, fundraisers, team captains, and volunteers.• Direct the hiring, training and performance evaluations for team of event professionals.• Drive promotion of events and mission by creating marketing timelines, social media tactics and calendars; target audiences by implementing multifaceted campaigns.

Greater Minneapolis-St. Paul Area

• Created and managed The Savvy Lush blog, event appearances and brand.• Scouted budget-friendly wines in the Twin Cities.• Featured on CBS Minnesota WCCO-TV as a "Minnesotan to Meet".• Public speaker hired for engagements at the Minnesota State Fair, wine clubs and tastings.• Monitored various media platforms, developing relationships as means to increase sales, awareness and virility of The Savvy Lush brand.• Provided wine consultation for weddings, parties and food pairings.*Get the lowdown at www.thesavvylush.com*Tweet me @savvylush*Instagram savvylush*Pinterest Allison The Savvy Lush

Greater Minneapolis-St. Paul Area

• Produced cause-marketing campaigns from the ground up for Organic Valley, Stonyfield Farms, Brown Cow Yogurt and Kettle Brand Chips.• Listened to clients’ needs, assessed desired outcomes to budget ratios and implemented event marketing campaigns.• Executed event marketing strategies based on client’s mission and sampling goals. • Established event structures, identified product and sampling goals, trained brand activist staff, photographed booth presence for event documentation.

Greater Minneapolis-St. Paul Area

• Assisted President in creating Mrs. Meyer’s brand and executing marketing strategies.• Prepared annual trade show calendar, maintained paperwork and deadlines, coordinated booth shipments, upgraded booth designs, organized set-up needs, planned promotional activities, and attended shows.• Pitched article ideas to national magazine and newspaper writers and editors.• Wrote and edited copy, proofed design and color, oversaw press checks.• Coordinated with designers, printers, photographers, chemists and warehouses to ensure projects were completed on time and on budget.

Bachelor Of Arts (B.A.), Speech Communication And Rhetoric

Small Business Essentials Course, Business, Management, Marketing, And Related Support Services

An in-depth business planning course designed for serious entrepreneurs. It is a multi-session series that covers key components.

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