Allie Marsh Email & Phone Number

Los Angeles, California, United States

Greater Los Angeles Area

Greater Los Angeles Area

Clients include Litehouse, Petcurean Pet Nutrition, Michelson Foundation Animals Foundation, Maker Oats, Downtown Santa Monica.

Los Angeles

• Provided strategic counsel and project managed consumer tech and lifestyle brands including: Taco Bell, Amazon, NFL, Monster, LeEco, Backflip Studios, Leeo (smart-home tech), Apollo Education Group (b2b), XYZ Printing.
• Launched Amazon’s flagship smartphone, Amazon Fire: program included messaging and press material development, VIP launch event with 300+ media, partners and consumer; long lead New York media tour which resulted in.
• Introduced XYZ Printing’s flagship 3D printer to the U.S. market at CES 2014; resulting in: 1,000+ original press stories, USA Today/Reviewed.com “Best of CES” award, TechZulu “2014 CES Staff Picks,” Tom’s Guide.
• Launched NFL’s revolutionary streaming app, NFL Now, at VIP, partner and press event at CenturyLink Field prior to the 2014 NFL Kick-off
• Coordinated 2014 SXSW pop-up panel for Apollo Education Group, resulting in coverage in FOX Business, Wall Street Journal and Forbes
• Developed launch plans, press materials, key messages and talking points

Greater Los Angeles Area

• Worked closely with and coordinated brand marketing and PR efforts for clients, including: Saban Brands, KONAMI Digital Entertainment, Huawei USA, San Francisco International Airport, Oakley and more
• Managed and coordinated client participation in events and trade shows including: Comic-Con, Electronic Entertainment Expo (E3), International Consumer Electronics Show (CES), Mobile World Congress (MWC), Nickelodeon.
• Led KONAMI client’s efforts for E3; securing 578 media appointments, a 148% increase from previous year’s attendance, which resulted in over 5,000 press stories, a 127% from previous year
• Led KONAMI client’s efforts for Comic-Con; securing 87 media appointments, a 74% increase from previous year’s attendance, which resulted in 164 press stories, a 40% increase from previous year
• Prepared briefing materials, key messages and talking points for client spokespeople
• Coordinated press FAM trip to Spain which resulted in 5 cover stories

Glendale, CA

• Advanced to PR Coordinator following a PR Undergraduate Associate (intern) position
• Assists in daily operations of the corporate communications and digital media teams, including proactive media relations, PR campaign implementation, media tracking, and other related initiatives
• PR Support for Toys, Fashion & Home, Disney Baby, Food, Health & Beauty and New Media Lines of Business
• Drafted and disseminate press materials, video and media alerts, fact sheets and pitches to media
• Managed media coverage reports, campaign recaps and quarterly highlights across all lines of business
• Drafted weekly consumer product section for The Walt Disney Company’s Weekly Update, which is distributed throughout all corporate communication departments within the company

Glendale, CA

• Advanced to PR Coordinator following PR Undergraduate Associate position
• Assisted in daily operations of the corporate communications and digital media teams, including proactive media relations, PR campaign implementation, media tracking, and other related initiatives
• Provided PR support for Toys, Fashion & Home, Disney Baby, Food, Health & Beauty and New Media Lines of Business
• Drafted press materials
• Managed media coverage reports, campaign recaps and quarterly highlights across all lines of business
• Drafted weekly consumer product section for companywide internal newsletter

West Hollywood, CA

• Entertainment and personalities department
• Prepared media clippings, coverage grids, and media list for A-list clients
• Developed press releases, press kits, media alerts and pitch letters
• Executed and delivered intern project for client Nintendo Wii: inclusive of objectives, strategies, tactics, media outreach, pitch angles, event marketing, promotions, product placement, and post measurement.
• Experience with Cision, Critical Mention, Compete.com, and WeberWorks

Hollywood, CA

• Internship in the Entertainment Department
• Wrote scripts for the entrainment segment of the 10p.m. news Selected footage for 10p.m. news
• Archived and edited footage
• On and off camera interviews with celebrities and entertainers
• Experience with Final Cut Pro, TONS, Clip Edit

Los Angeles, CA

• Consumer Products and Lifestyle
• Developed press releases, press kits and pitch letters
• Worked with fashion, food, health and beauty clients and products

B.A, Communication Studies

B.A, Journalism; Public Relations